The Evolution Of Adoption Programs: Marketing To Save Lives, Part 2
Innovations in the way we consider marketing adoptions in shelters mean that everyone has the opportunity to put on their PR hat – including medical team members! Once breed-neutral policies are in place, learn how to implement strategies that decrease barriers to adoption and increase live outcomes. Understand how to capitalize on existing programs and materials to promote adoptions and ultimately boost the visibility of your shelter in the community.
Presenters: Dr. Julie Levy and Caitlin Quinn
Date: May 2014
Venue: University of Florida's 7th Annual Maddie’s Shelter Medicine Conference
- 1.
We hope you have enjoyed the presentation. If you receive a passing score, a Certificate of Attendance in your name will be awarded at the end of this quiz. Please let us know if you have viewed the entire presentation.
- A.
I certify that I have viewed the entire presentation.
- B.
I did not view the entire presentation.
Correct Answer
A. I certify that I have viewed the entire presentation. -
- 2.
The specific quality that a message needs to be successful is the quality of:
- A.
Stickiness.
- B.
Rigidness
- C.
Smoothness.
- D.
Gooeyness.
- E.
None of the above
Correct Answer
A. Stickiness. -
- 3.
What does the SUCCESS Model stand for?
- A.
Straightforward, Unexpected, Concrete, Conclusive, Emotional, Story
- B.
Straightforward, Unexpected, Captions, Credible, Effective, Sensational
- C.
Simple, Unexpected, Concrete, Credible, Emotional, Story
- D.
Simple, Uncomplicated, Concrete, Conclusive, Emotional, Sensational
- E.
Simple, Unemotional, Concrete, Credible, Effective, Story
Correct Answer
C. Simple, Unexpected, Concrete, Credible, Emotional, Story -
- 4.
Which of the following is not true according to the SUCCESS Model?
- A.
To make a profound idea compact you have to pack a lot of meaning into a little messaging.
- B.
To connect to a varied and diverse audience you need to be clear and memorable.
- C.
Once your audience is paying attention, make sure your message is believable.
- D.
Emotions elicit a response which translates into action.
- E.
None of the above.
Correct Answer
E. None of the above. -
- 5.
According to Vetstreet.com, American Pit Bull Terriers are in the top 10 most popular breeds in 46 states.
- A.
True
- B.
False
Correct Answer
A. True -
- 6.
Which of the following is not a tip for boosting “pit bull” adoptions?
- A.
Be thoughtful about the language you use and do not stereotype (e.g., “Pit bulls” are not good with children).
- B.
Drop the mindset that no one wants to adopt certain kinds of dogs.
- C.
Know that the majority of “pit bull” dog owners are not responsible, everyday people; thus, a heavy screening process is suggested.
- D.
Integrate, do not segregate “pit bulls” from other shelter dogs during play.
- E.
None of the above.
Correct Answer
C. Know that the majority of “pit bull” dog owners are not responsible, everyday people; thus, a heavy screening process is suggested. -
- 7.
Which of the following is not a tip for boosting adoptions?
- A.
Become the first place your community thinks of for all things animal related.
- B.
Acknowledge everyone who enters your building.
- C.
Exercise dogs after hours so they have lots of energy to greet potential adopters in their kennels.
- D.
Add toys to every animal’s kennel.
- E.
None of the above.
Correct Answer
C. Exercise dogs after hours so they have lots of energy to greet potential adopters in their kennels. -
- 8.
Which of the following is not a tip for boosting adoptions through photos?
- A.
Include people in adoption photos.
- B.
Include other animals in adoption photos.
- C.
Use sad photos to gain sympathy.
- D.
A and B.
- E.
B and C.
Correct Answer
C. Use sad pHotos to gain sympathy. -
- 9.
Videos are best if kept under ___ minutes.
- A.
2
- B.
5
- C.
10
- D.
15
- E.
None of the above.
Correct Answer
A. 2 -
- 10.
Videos should:
- A.
Show real life pet qualities (desire to cuddle, favorite toys, etc.).
- B.
Show real life pet skills (walking on leash, listening to cues, etc.).
- C.
Include action items (how to get involved, next steps, etc.).
- D.
Include contact info.
- E.
All of the above.
Correct Answer
E. All of the above. -
- 11.
Which of the following is not a tip for writing a good animal bio?
- A.
Stick to what you know about the dog. Don’t speculate.
- B.
Stay happy and positive, stating current pet qualities, not past stories.
- C.
Get to know each dog as an individual.
- D.
End with action steps so adopters know what to do next.
- E.
None of the above.
Correct Answer
E. None of the above. -
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