Successfully Marketing Treatable Dogs And Cats
Many cats and dogs who fall into the “treatable” category need extra help to find forever homes. In this 2102 HSUS Animal Care EXPO presentation, Bonney Brown, Director of the Nevada Humane Society, tells you everything you need to know to creatively market those harder to place pets. You can and will have the local media eating out of your hands - we guarantee it!
- 1.
"Grandma's" top tips for creating a great experience in the shelter include:
- A.
Have a good time - laughter puts people at ease.
- B.
Be outgoing - greet everyone with a smile and friendly remark.
- C.
Find out what visitors are looking for in a pet and introduce them to specific animals.
- D.
Be sure they get to know the cat's personality before they take the cat home.
- E.
Make people feel good about their decision with positive comments about the pet.
- F.
All of the above.
Correct Answer
F. All of the above. -
- 2.
Highlighting unique characteristics of individual animals is an effective way to get them adopted.
- A.
True
- B.
False
Correct Answer
A. True -
- 3.
What are a few additional ways can we create a great shelter experience?
- A.
Encouraging festive feelings, restricting interaction, facilitating bonds, celebrating adoptions and positive impulses
- B.
Encouraging festive feelings and interaction, facilitating bonds, celebrating adoptions and positive impulses
- C.
Containing feelings, encouraging interaction, facilitating bonds, celebrating adoptions and positive impulses
- D.
Encouraging festive feelings and interaction, facilitating bonds, ignoring adoptions and positive impulses
- E.
Encouraging festive feelings and interaction, discouraging bonds, celebrating adoptions and positive impulses
Correct Answer
B. Encouraging festive feelings and interaction, facilitating bonds, celebrating adoptions and positive impulses -
- 4.
"Special needs" pets require special prices and special arrangements.
- A.
True
- B.
False
Correct Answer
A. True -
- 5.
Ideas to get more people to come to the shelter include:
- A.
Getting the word out with creative advertising.
- B.
Having special events (e.g., “Double the Love,” “Furry Speed Dating”).
- C.
Being shameless in taking advantage of holidays and events (e.g., Adopt a pet and receive a free tree for Arbor Day).
- D.
Creating videos for mass viewing (e.g., Adoption Entrance Dance on YouTube).
- E.
All of the above.
Correct Answer
E. All of the above. -
- 6.
Harder to place pets include:
- A.
Puppies and kittens, bonded pairs, pets needing ongoing medical treatment, feral cats and overweight pets.
- B.
Senior pets, bonded pairs, pets needing ongoing medical treatment, friendly cats and overweight pets.
- C.
Senior pets, bonded pairs, pets needing ongoing medical treatment, feral cats and overweight pets.
- D.
Senior pets, single pets, pets needing ongoing medical treatment, feral cats and overweight pets.
- E.
Senior pets, bonded pairs, pets needing ongoing medical treatment, feral cats and slim pets.
Correct Answer
C. Senior pets, bonded pairs, pets needing ongoing medical treatment, feral cats and overweight pets. -
- 7.
Pictures rarely help with adoptions.
- A.
True
- B.
False
Correct Answer
B. False -
- 8.
Ideas to adopt the harder to place pets include:
- A.
Free adoptions.
- B.
Barn cat adoptions.
- C.
Special events (for example, for all black, and black and white pets).
- D.
The provision of ongoing medical care at no cost.
- E.
All of the above.
Correct Answer
E. All of the above. -
- 9.
Ways to publicize individual animals and their unique characteristics include:
- A.
Website descriptions.
- B.
Newspaper advertising.
- C.
Flyers.
- D.
Staff picks.
- E.
All of the above.
Correct Answer
E. All of the above. -
- 10.
Examples of social networking and online media that can be helpful with adoptions are:
- A.
Facebook, Twinkle Toes, Craig’s List, YouTube and public service announcements.
- B.
Facebook, Twitter, Carmen’s List, YouTube and public service announcements.
- C.
Facebook, Twitter, Craig’s List, Tube4You and public service announcements.
- D.
Facebook, Twitter, Craig’s List, YouTube and public service announcements.
- E.
Picturebook, Twitter, Craig’s List, YouTube and public service announcements.
Correct Answer
D. Facebook, Twitter, Craig’s List, YouTube and public service announcements. -
- 11.
We hope you have enjoyed the presentation. A certificate of attendance in your name will be awarded at the end of this quiz. Please let us know if you have viewed the entire presentation.
- A.
I certify that I have viewed the entire presentation.
- B.
I did not view the entire presentation.
Correct Answer
A. I certify that I have viewed the entire presentation. -
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Sep 03, 2014Quiz Edited by
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