What Is Your Social Media Measurement Personality Style?

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| By Kamichat
K
Kamichat
Community Contributor
Quizzes Created: 1 | Total Attempts: 186
| Attempts: 186
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  • 1/5 Questions

    Pick the answer that most resembles your opinion about Return On Investment (ROI) measurement in social media

    • It is irresponsible to set up a social media program or campaign without calculating ROI
    • Companies and organizations should set up a balanced measurement program with both ROI and softer measures
    • It is good to generally look at how social media impacts ROI, but it shouldn’t be the focus of the effort
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About This Quiz

� There are three camps of thought about measuring the effectiveness of social media:
Freewheelers, Bean Counters, and Explorers.
Which one are you?
Take the quiz and find out.

What Is Your Social Media Measurement Personality Style? - Quiz

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  • 2. 

    Pick the answer that most resembles your opinion about setting measureable objectives in social media

    • Each social media campaign should include a strategy with measureable objectives

    • Social media programs should include clear benchmarks and objectives while leaving room for flexibility

    • Plans are good, but don’t underestimate the power of spontaneity in a social media environment

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  • 3. 

    Pick the answer that most resembles your opinion about putting a monetary value on relationships in social media channels

    • It is possible to quantify the value of online relationships through lifetime value and other means

    • Online relationships are like kinetic energy, they only have value in action

    • Having lots of followers and fans can’t be “valued” but they are valuable for brand loyalty

    Rate this question:

  • 4. 

    Pick the answer that most resembles your opinion about measuring social media influence

    • Influence in social media can be obtained through a predictive algorithm, which can improve over time

    • Social media influence scores are proxy measurements, but have value to benchmark over time

    • Social media influence may or may not be measureable, but perception is reality, so you must play the game

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  • 5. 

    Pick the answer that most resembles your opinion about the impact of social media on sales

    • It is possible to track social media actions to sales and should be a primary measurement strategy

    • Some social media activities can be attributed to sales, and other can’t, but both should be measured

    • There is no good way to attribute social media activities to sales, but anecdotally it is clear that is works

    Rate this question:

Quiz Review Timeline (Updated): Mar 21, 2022 +

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  • Current Version
  • Mar 21, 2022
    Quiz Edited by
    ProProfs Editorial Team
  • Dec 01, 2011
    Quiz Created by
    Kamichat
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