Michael Laithangbam

Author

Michael Laithangbam

Author & Editor at ProProfs |

Michael Laithangbam is a senior writer & editor at ProProfs with over 12 years of experience in enterprise software and eLearning. His expertise encompasses online training, web-based learning, quizzes & assessments, webinars, course development, LMS, and more. Michael's work has been featured in industry-leading publications such as G2, Software Advice, Capterra, and eLearning Industry. Connect with him on LinkedIn.

Articles by Michael Laithangbam

How to Use a Marketing Quiz: 6 Most Effective Ways

Do you want to develop your marketing strategy to offer a customized experience? Do you want to test the consumer response/expectation before a product launch? Do you want to know how to improve an existing product or do better than the big brands out there? Do you want to improve brand loyalty by engaging your...
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How to Make a Fun Quiz

After BuzzFeed’s success with the quiz We’ll Guess Your Secret Talent Based On Your Ice Cream Preferences, many brands started including fun quizzes in their marketing strategy.  Source Not all of them were able to ace the race, though. Why? Well, one of the biggest reasons was that those quizzes simply couldn’t keep the participants...
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Top 6 Benefits of Online Learning for School Students

Online learning is certainly one of the most useful tools for career growth because it lets students access to knowledge by providing them with an exclusive opportunity to discover and obtain fresh information at their own pace. Nowadays, a growing number of working students and professionals are being attracted by the benefits from online education...
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What Is an Assessment Tool? Everything You Need to Know

What is an assessment tool?  It’s a question I hear often from teachers, trainers, and HR professionals who feel buried under too many options.  From my perspective as an instructional designer, an assessment tool is not just a quiz maker or testing platform — it’s a structured way to gather evidence about knowledge, skills, or...
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How to Create a Facebook Personality Quiz

On July 5th, 2014, a food blog called Food52.com posted a quiz titled- Which Cake Are You? on Facebook. By July 7th, 20,000 people had taken the quiz, which helped Food52 drive loads of people back to their website and created hundreds of dollars in ad revenue. Even though the quiz title may sound weird...
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Improve Online Examination System With Test Maker for Teachers

  In times when consumers are rapidly assimilating the latest digital trends, conventional evaluation techniques are proving to be highly inefficient. Educational institutions need to realize students are losing confidence in the traditional pen-and-paper assessments, which no longer appear to be fit.  The Inadequacies Are Many, Following Being the Top Ones: » The logistics of conducting...
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How to Create the Perfect Personality Quiz

“What City Should You Actually Live In?” The world of online entertainment has never been the same since BuzzFeed dropped this irresistible personality quiz in 2014. With over 20 million hits in a month, this simple piece of interactive content exhibited a wildfire virality, setting the stage for the quiz-binging trend of today. Can you...
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How to Simplify Your Recruitment Process (& Hire Faster)

Recruitment can be a tiring process when you’re drowning in a pool of resumes and going out of your way to find the best candidates. Also, you can never be sure about the information provided in the resumes. Take a look at the percentage of applicants who lie on their resumes! Source So naturally, you...
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4 Best Marketing Automation Tools

The practice of utilizing software platforms and technologies to fulfill marketing purposes has definitely caught up in recent times. Marketing automation technology, in particular, is turning lean marketing teams into a force to be reckoned with. This is now allowing start-ups and emerging businesses to compete with large-scale enterprises in the war for customer attention....
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How to Create a Blogging Quiz

If you’re a blogger or vlogger reading this article, you already know what’s the deal with ‘engagement’ & ‘conversions.’ At some point, while creating content, you may have realized that — to make real money from your blogs, you need to have a stronger hook to have your audience sign up to your email lists...
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