Michael Laithangbam

With businesses seeking alternative strategies for brand awareness and consideration, online quizzes have emerged as a powerful marketing medium. Quizzes are undoubtedly contributing majorly to many brand success stories today. However, quiz marketing only works if you come up with a quiz idea that is right for your business and then implement it for maximum...

IQ or intelligence quotient is a metric that is often used to evaluate someone’s psychological abilities to decide their eligibility for a specific program.   However, the existence and the use of not just IQ quizzes but all quizzes have long been debated.  But the quizzes are here to stay.  In fact, IQ quizzes are one...

Since online shopping and eCommerce have gained prominence, people have gained access to more products than ever at their fingertips.  But what if you’re not sure what to buy? This phenomenon is quite natural and called ‘Overchoice’ or ‘Choice overload,’ where people find it extremely difficult to decide when they have too many options.  That’s...

What comes to your mind when you think of a quiz? “A question followed by four answer options.” In other words- ‘a multiple-choice question,’ right? Well, that’s natural when the majority of quizzes available on the web are multiple-choice. But, there’s another type of quiz that can be equally fun and a right measure of...

You’ve heard about quizzes, you’ve heard about personality quizzes, but have you heard about Snapchat quizzes?  On October 5, 2021, all of Facebook’s apps, including Instagram, WhatsApp, and Messenger, went down for more than five hours.  When I couldn’t find any other way to keep myself entertained during those hours, I turned to Snapchat!  And...