Marketing Communication Quiz: Customer Value, Satisfaction, Loyalty

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Alfredhook3
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Quizzes Created: 2944 | Total Attempts: 2,859,606
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  • 1/12 Questions

    Consumers’ evaluation of services is affected by their satisfaction with performance.

    • True
    • False
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About This Quiz

What do you know about marketing communication? What is the role of customer value, satisfaction, and loyalty in marketing communication? Take this trivia quiz and assess your knowledge about these things. Marketing communication refers to the use of various marketing tools and techniques in combination to promote any brand. Customer value, satisfaction, and loyalty are its core values. In the quiz below, we will test your knowledge of these three things only. Do you think you can ace this quiz? Give it a try!

Marketing Communication Quiz: Customer Value, Satisfaction, Loyalty - Quiz

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  • 2. 

    Expectations are a blend of desires for what n service can be and what it should be.

    • True

    • False

    Rate this question:

  • 3. 

    Patient's perception of the value of pharmacy services depends on the quality of service.

    • True

    • False

    Rate this question:

  • 4. 

    Performance can be equitable, expected, and ideal.

    • True

    • False

    Rate this question:

  • 5. 

    All of the following can help pharmacists to control their practice, except

    • Marketing pharmaceutical services

    • Promoting their value to physicians and insurers

    • Promoting their value to patients

    • None of the choices

    Rate this question:

  • 6. 

    The product approach to marketing focuses on all of the following factors to achieve success in business except: 

    • Amounts (availability )

    • Lower prices

    • Efficiency

    • Quality of the product

    • None of the choices

    Rate this question:

  • 7. 

    Behavioral loyalty means speaking highly of business or expressing preference over competitors.

    • True

    • False

    Rate this question:

  • 8. 

    Distinctive competence organizations consider service employees as an expense and provide services only to compete.

    • True

    • False

    Rate this question:

  • 9. 

    All of the following statements regarding service recovery are correct except

    • Service recovery works only when service failures are common.

    • When a service failure occurs, you have to fix it immediately and drop everything else to take care of it.

    • Service recovery refers to all actions taken in response to a negative critical incident.

    • People remember bad service more than once, so it is important to design a system that minimizes bad services and recovers from them.

    Rate this question:

  • 10. 

    Ideal performance resembles what performance is likely to be.

    • True

    • False

    Rate this question:

  • 11. 

    The following statements regarding pharmaceuticals are true except 

    • The design of the pharmacy determines the quality of services.

    • Poorly designed pharmacies cost less in serving patients.

    • The management of pharmacies determines the quality of services.

    • Poorly designed pharmacies are less effective to serving patients.

    Rate this question:

  • 12. 

    Loyalty should be measured since it is an important indicator of satisfaction.

    • True

    • False

    Rate this question:

Quiz Review Timeline (Updated): Dec 19, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Dec 19, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Nov 25, 2022
    Quiz Created by
    Alfredhook3
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