Take Our Quiz To Learn More About Mass Media as a Social Institution

1.

Which of the following are factors that affect media consumption?

A.

Age, gender, and interests
B.

Education level, gender, income
C.

Age, education, and income
D.

Education, marital status, and race

Correct Answer
C. Age, education, and income

Explanation
The factors that affect media consumption are age, education, and income. These three factors play a significant role in determining an individual's media consumption habits. Age influences the type of media consumed, as different age groups may prefer different platforms or genres. Education level can impact the level of engagement and understanding of media content. Income also plays a role, as individuals with higher incomes may have access to more media options or be able to afford subscriptions or premium content.

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2.

In general, the media addresses the issues related to what?

A.

Emotions
B.

Entertainment
C.

Education
D.

None of the above

Correct Answer
A. Emotions

Explanation
The media generally addresses the issues related to emotions. This includes reporting on and portraying stories that evoke emotional responses from the audience, such as human interest stories, tragedies, or heartwarming tales. Media outlets often use various techniques to elicit specific emotions in their audience, such as through the use of compelling narratives, visuals, or music. Additionally, media platforms like social media often serve as a platform for individuals to express and share their emotions.

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3.

Which of the following is not a social media platform?

A.

Tiktok
B.

Instagram
C.

Ebay
D.

Twitter

Correct Answer
C. Ebay

Explanation
TikTok, Instagram, and Twitter are all social media platforms that allow users to connect and share content with others. However, eBay is not a social media platform. It is an online marketplace where users can buy and sell goods and services. Unlike social media platforms, eBay's primary purpose is facilitating transactions rather than fostering social connections or content sharing.

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4.

The gap between those with access to new technologies and those without is called what?

A.

The great divide
B.

The digital divide
C.

The knowledge-gap hypothesis
D.

The spiral of silence

Correct Answer
B. The digital divide

Explanation
The term "digital divide" refers to the gap or disparity between individuals or communities who have access to and can effectively use new technologies, such as computers and the internet, and those who do not. This divide can exist due to various factors such as socioeconomic status, geographic location, and education level. The digital divide highlights the inequality in access to technology and the potential impact it can have on opportunities, information, and resources available to different groups of people.

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5.

The process by which the media set the boundaries of public debate by deciding which issues will receive coverage is known as what?

A.

Agenda setting
B.

The spiral of silence
C.

Opinion leaders
D.

None of the above

Correct Answer
A. Agenda setting

Explanation
Agenda setting refers to the process through which the media determines which issues are important and deserve coverage, thereby influencing public opinion and shaping the boundaries of public debate. This involves selecting certain topics, giving them prominence, and determining the amount and type of coverage they receive. By doing so, the media can prioritize certain issues over others and influence public perception and understanding of those issues. The concept of agenda setting highlights the media's power to shape public opinion by controlling the information that is presented to the public.

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6.

What are the various types of social media?

A.

Print
B.

Audio
C.

Online
D.

All of the above

Correct Answer
D. All of the above

Explanation
The correct answer is "All of the above" because the question asks for the various types of social media, and the options provided include print, audio, and online. This means that all three types of media are considered social media, making "All of the above" the correct answer.

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7.

When did Gutenberg develop the movable type of printing press?

A.

1450
B.

1489
C.

1540
D.

1654

Correct Answer
A. 1450

Explanation
Gutenberg developed the movable type of printing press in 1450. This invention revolutionized the printing industry by allowing for the mass production of books and other printed materials. Prior to this, books were handwritten, making them expensive and time-consuming to produce. Gutenberg's printing press made books more accessible and affordable, leading to a significant increase in literacy rates and the spread of knowledge and ideas.

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8.

When were the first-ever newspapers began their publication?

A.

1550s
B.

1650s
C.

1840s
D.

1920s

Correct Answer
B. 1650s

Explanation
The correct answer is 1650s. This is the period when the first-ever newspapers began their publication. Newspapers have a long history, but the first recognizable newspaper, called "Relation," was published in Germany in 1605. However, it wasn't until the 1650s that regular publications started to emerge, with the introduction of newspapers like "The London Gazette" in England. These early newspapers played a crucial role in disseminating news and information, marking the beginning of the newspaper industry as we know it today.

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9.

Which of the following is an example of media convergence?

A.

E - books
B.

Online radio
C.

E - newspapers
D.

All of the above

Correct Answer
D. All of the above

Explanation
Media convergence refers to the merging of different forms of media into a single platform. In this case, e-books, online radio, and e-newspapers all represent examples of media convergence. E-books combine traditional written content with digital technology, allowing readers to access books on electronic devices. Online radio merges traditional radio broadcasting with internet streaming, enabling listeners to tune in to radio stations from anywhere in the world. E-newspapers combine traditional print journalism with digital platforms, providing readers with online access to news articles and publications. Therefore, all options mentioned in the question are examples of media convergence.

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10.

When the media decides what agenda is in a particular story is know as what?

A.

Gatekeeping
B.

Mass media
C.

Spiral of silence
D.

None of the above

Correct Answer
A. Gatekeeping

Explanation
Gatekeeping refers to the process in which the media decides what information is selected, presented, and emphasized in a particular news story. It involves the filtering and control of information, allowing certain perspectives and agendas to be highlighted while others may be ignored or downplayed. This decision-making power of the media plays a crucial role in shaping public opinion and influencing the agenda of a story.

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