How Much Do You Know About Mass Media and Society?

1. Media has been called the arm of democracy. What does this mean?

Democracy would not run without media

Freedom of speech in media allows people to keep political members and ideas in check

Media helps politicians create ads

Government members can say whatever they want through media forms

While these all may be partially true media, is meant to level the playing field so average people can combat government corruptness.

Explanation

While these all may be partially true media, is meant to level the playing field so average people can combat government corruptness.

2. What theory argues that because people seek out information that they already believe, media has little effect on most people.

Limited-effect theory

Class domenice theory

Culturalist theory

Agreeable media theory

this theory doesn't hold much water because people are also influenced through people who were influenced by media. Even if people believe they are their own individual unaffected by the masses, this is a ridiculous idea everything builds off of everything else.

Explanation

this theory doesn't hold much water because people are also influenced through people who were influenced by media. Even if people believe they are their own individual unaffected by the masses, this is a ridiculous idea everything builds off of everything else.

3. Mass media has an influence on:

Fashion

Modern culture

Food

Politics

Media effects everything, people get ideas about clothes, food, everything from what they read and see.

Explanation

Media effects everything, people get ideas about clothes, food, everything from what they read and see.

Submit

4. When did Media saturation occur?

1930s

1960s

1980s

2000s

The 1980s was the beginning of the media expansion. Everyone had a tv and the channels started to become diverse so people from different backgrounds and income levels would all find programming that applied to them.

Explanation

The 1980s was the beginning of the media expansion. Everyone had a tv and the channels started to become diverse so people from different backgrounds and income levels would all find programming that applied to them.

5. Examples of mass media are:

Commercials

Personal diary

Newspapers

Films

Documentaries

Texts to a friend

any written or video form that a population consumes is mass media, even documentaries because editors decide what the audience sees.

Explanation

any written or video form that a population consumes is mass media, even documentaries because editors decide what the audience sees.

Submit

6. What theory tells of the media's ability to manipulate audience interpretation of a media message through careful control of angles, facts, opinions, amount of coverage?

Framing

Agenda-setting

Knowledge-gap theory

Cultivation theory

Framing theory explains how the media can influence audience interpretation of a message by carefully controlling various aspects such as angles, facts, opinions, and the amount of coverage. This theory suggests that the way information is presented can shape how people perceive and understand it. By highlighting certain aspects or presenting information in a particular context, the media can influence the audience's interpretation and understanding of the message.

Explanation

Framing theory explains how the media can influence audience interpretation of a message by carefully controlling various aspects such as angles, facts, opinions, and the amount of coverage. This theory suggests that the way information is presented can shape how people perceive and understand it. By highlighting certain aspects or presenting information in a particular context, the media can influence the audience's interpretation and understanding of the message.

7. Audiences infer the portrayed world upon the real world, according to what theory?

Framing

Knowledge-gap theory

Cultivation theory

Agenda setting theory

Cultivation theory suggests that audiences form their perception of the real world based on the content they consume in the media. This theory argues that prolonged exposure to media messages, particularly those found in television, can shape individuals' beliefs, attitudes, and values, leading them to perceive the world in a manner consistent with the media's portrayal. This theory emphasizes the role of media in shaping individuals' understanding of reality and highlights the potential for media to cultivate certain beliefs and behaviors among audiences.

Explanation

Cultivation theory suggests that audiences form their perception of the real world based on the content they consume in the media. This theory argues that prolonged exposure to media messages, particularly those found in television, can shape individuals' beliefs, attitudes, and values, leading them to perceive the world in a manner consistent with the media's portrayal. This theory emphasizes the role of media in shaping individuals' understanding of reality and highlights the potential for media to cultivate certain beliefs and behaviors among audiences.