1.
What is a typeface?
Correct Answer
B. The overall design of type characters.
Explanation
A typeface refers to the overall design of type characters, including their shape, style, and appearance. It encompasses various elements such as the size, weight, and spacing of the characters. Typeface is different from the production or manufacturing of typefaces, which involves the creation and development of new fonts. It is also distinct from the technique of arranging typefaces, which pertains to the skill of selecting and organizing different fonts in a visually appealing manner.
2.
What is typography?
Correct Answer
C. The technique of arranging typefaces.
Explanation
Typography is the art and technique of arranging typefaces in a visually appealing and effective manner. It involves selecting appropriate fonts, sizes, spacing, and layouts to convey a message or evoke a certain mood. The correct answer, "the technique of arranging typefaces," accurately describes the essence of typography, which goes beyond simply choosing a font and encompasses the skillful arrangement of various type elements to create a harmonious and impactful design.
3.
What is kerning?
Correct Answer
B. The adjustment of space between adjacent type characters to optimise their appearance.
Explanation
Kerning refers to the adjustment of space between adjacent type characters to optimize their appearance. This is done to ensure that the spacing between letters is visually pleasing and consistent, avoiding any awkward or uneven gaps. By adjusting the kerning, the overall readability and aesthetics of the text can be improved.
4.
What is tracking?
Correct Answer
A. The adjustment of space between groups of letters.
Explanation
Tracking refers to the adjustment of space between groups of letters. It involves increasing or decreasing the spacing between characters in order to improve the overall appearance and legibility of the text. By adjusting the tracking, designers can achieve a more balanced and visually pleasing typography. This can be particularly useful when dealing with headlines, logos, or any other type of text where the spacing between letters plays a crucial role in the design.
5.
What is point size?
Correct Answer
A. Measurement of type size; distance from the highest ascender to the bottom of a descender.
Explanation
Point size refers to the measurement of type size, specifically the distance from the highest ascender (the part of a lowercase letter that extends above the x-height) to the bottom of a descender (the part of a lowercase letter that extends below the baseline). It is a way to determine the physical size of a font when printed or displayed on a screen. This measurement is typically expressed in points, with one point equal to 1/72 of an inch.
6.
What is leading?
Correct Answer
A. The vertical space between lines of type, and affects the readability of text.
Explanation
Leading refers to the vertical space between lines of type. It plays a crucial role in the readability of text by providing enough space for the eye to move smoothly from one line to the next. Adequate leading ensures that lines do not appear cramped or crowded, making it easier for readers to follow the text without strain. Insufficient leading can result in lines blending together and making the text difficult to read, while excessive leading can cause the text to appear disjointed and disjointed.
7.
Name the area indicated by the red arrow.
Correct Answer
C. X-height
Explanation
The area indicated by the red arrow is the x-height. The x-height refers to the height of lowercase letters in a typeface, specifically the height of the lowercase "x". It is an important measurement in typography as it affects the overall legibility and readability of the text.
8.
The name of the invisible line marking the height of a font.
Correct Answer
A. Ascender line
Explanation
The ascender line is the correct answer because it refers to the invisible line that marks the height of the ascenders in a font. Ascenders are the parts of lowercase letters that extend above the x-height, such as the top of the letter "h" or "b". The ascender line helps maintain consistent vertical alignment in typography. The baseline, on the other hand, is the line on which most letters sit, while the x-height is the height of the lowercase letters.
9.
A horizontal or upward sloping stroke.
Correct Answer
A. Arm
Explanation
The correct answer is "Arm" because a horizontal or upward sloping stroke is commonly associated with the shape of an arm. The other options, such as leg or ear, do not typically have this specific stroke pattern.
10.
The invisible line where all characters sit.
Correct Answer
B. Baseline
Explanation
The baseline is the invisible line where all characters sit in typography. It serves as a reference point for the placement of letters and determines their alignment in a line of text. The baseline provides stability and consistency in the overall appearance of the text. It is essential for maintaining legibility and readability in typography.
11.
The fully closed, rounded part of a letter.
Correct Answer
A. Bowl
Explanation
The term "bowl" refers to the fully closed, rounded part of a letter. In typography, the bowl is the curved part that encloses the counter or aperture of a letter. It is typically found in letters such as "a", "b", "d", "o", and "p". The bowl gives these letters their distinctive shape and helps to differentiate them from other characters in a typeface.
12.
The height of a capital letter measured from the baseline.
Correct Answer
C. Cap height
Explanation
Cap height refers to the height of a capital letter when measured from the baseline. It represents the distance from the baseline to the top of the uppercase letters in a font. This measurement is important in typography and design as it helps determine the overall visual balance and spacing of the text. The cap height is typically used as a reference point for other measurements in a font, such as the x-height and ascender height.
13.
The open space in a fully or partly closed area within a letter.
Correct Answer
B. Counter
Explanation
In typography, the term "counter" refers to the open space enclosed within a letterform. It is the area that is fully or partly closed within a letter. In the given options, "counter" is the only term that accurately describes this concept. "Bowl" refers to the curved part of a letterform, and "ear" does not relate to the open space within a letter.
14.
The horizontal stroke in letters.
Correct Answer
A. Cross bar
Explanation
The horizontal stroke in letters is referred to as the cross bar. This is the line that connects two vertical strokes in letters like "A" or "H". It is called a cross bar because it forms a horizontal bar across the letter, creating its distinctive shape.
15.
The part of the letters that extends below the baseline.
Correct Answer
C. Descender
Explanation
The descender refers to the part of the letters that extends below the baseline. It is the portion of a letter that goes below the line on which the letter sits. In typography, descenders can be found in letters such as 'g', 'j', 'p', 'q', and 'y'. This term is used to describe the specific characteristic of these letters and their placement in relation to the baseline.
16.
A small stroke extending from the upper-right side of the bowl of lowercase g.
Correct Answer
A. Ear
Explanation
The small stroke extending from the upper-right side of the bowl of lowercase g is commonly referred to as the "ear" of the letter. This unique feature is not present in the letters "Leg" or "Arm". Therefore, the correct answer is "Ear".
17.
A stroke added as a stop to the beginning and end of the main strokes of a character.
Correct Answer
A. Serif
Explanation
A serif is a stroke that is added as a stop to the beginning and end of the main strokes of a character. It is a small decorative line or curve that extends from the main strokes of a letter. Serifs are commonly found in typefaces that are classified as serif fonts, such as Times New Roman or Georgia. They are often used to improve legibility and add a touch of elegance to the characters.
18.
Vertical, full-length stroke in upright characters.
Correct Answer
B. Stem
Explanation
A stem is a vertical, full-length stroke in upright characters. It is the main vertical stroke that forms the backbone of the character. The stem is typically straight and can be found in letters such as "I", "T", and "H". It provides stability and structure to the character.
19.
A descending stroke, often decorative.
Correct Answer
A. Tail
Explanation
A tail is a descending stroke that is often used decoratively in various contexts, such as in typography or calligraphy. It is typically a curved or straight line that extends below the baseline of a letter or symbol. The purpose of a tail is to add visual interest and enhance the overall aesthetic appeal of the design.
20.
An upward vertical stroke found on the part of lowercase letters that extends above the typeface’s x-height.
Correct Answer
C. Ascender
Explanation
An ascender is a vertical stroke that extends above the x-height of lowercase letters. It is commonly found on letters like "b," "d," and "h." This upward stroke adds height to the letterforms and can help differentiate between similar letters. The other options, descender and arm, do not refer to strokes that extend above the x-height. A descender is a stroke that extends below the baseline, while an arm refers to a horizontal stroke in a letterform.