1.
What is the username and password to the training site? (training.propelmarketing.com)
Correct Answer
D. Propel propelU
Explanation
The correct answer is "propel propelU." This suggests that the username and password to the training site are both "propel" and "propelU" respectively.
2.
Our options are very _____ so our clients see exactly what's been done to their site each month.
Correct Answer
C. Transparent
Explanation
The correct answer is "transparent". This option suggests that the clients are able to see exactly what has been done to their site each month. Transparency implies openness and clarity, allowing the clients to have a clear understanding of the actions taken on their website.
3.
People right here in the U.S. are writing blogs, content for the website and doing directory submissions.
Correct Answer
A. True
Explanation
The statement is true because it states that people in the U.S. are writing blogs, content for websites, and doing directory submissions. This implies that there are individuals in the U.S. who engage in these activities, indicating that the statement is correct.
4.
Regarding blogs, all content is _____
Correct Answer
A. Unique
Explanation
The correct answer is "unique" because blogs typically contain original content that is created by the author. Unlike other forms of media that may reproduce or duplicate content, blogs are known for providing fresh and unique perspectives, ideas, and information to their readers.
5.
SEO is the work that goes into making your website popular in the eyes of users and the search engines in order to drive engagement, conversion and higher organic rank.
Correct Answer
A. True
Explanation
SEO stands for Search Engine Optimization, which involves various techniques and strategies to improve a website's visibility and ranking on search engine results pages. The goal of SEO is to make the website more appealing to both users and search engines, which can lead to increased engagement, conversions, and higher organic rankings. Therefore, the statement that SEO is the work that goes into making a website popular in the eyes of users and search engines is true.
6.
Content on your website and blogs can be written with poor grammar and incorrect spelling yet still be considered quality.
Correct Answer
B. False
Explanation
False. Articles and blogs need to be written in proper English with correct grammar and spelling.
7.
Select the package(s) that include on-site recommendations and on-site implementation
Correct Answer
E. All of the above
Explanation
All of the above packages include both on-site recommendations and on-site implementation. This means that regardless of which package is chosen - Essentials, Advantage, Dominate, or Custom - the customer will receive on-site recommendations and on-site implementation as part of the package.
8.
With a Propel SEO campaign, the #1 focus is keyword ranking.
Correct Answer
B. False
Explanation
We refocus on onsite performance which more directly reflects a client's business. Only Google can control keyword ranking.
9.
Check the box for the industries / categories that usually should be offered Custom Quotes.
Correct Answer(s)
A. Automotive
B. E-Commerce
C. Educational Institutions
D. Hospitals
F. Nationally-focused businesses
Explanation
Auto dealers, e-commerce customers, hospitals, educational institutions, and nationally-focused businesses should all be offered Custom Quotes. Custom Quotes start at $2,500/month
10.
What steps should you take after selling Search Engine Optimization services? Check all that apply.
Correct Answer(s)
A. Plan to attend the first 10 to 15 minutes of the Kickoff Call to ensure a smooth transition.
C. Provide the Client Services Specialist as much information as possible, such as important notes about the client's Business Topics, insights you learned during the needs analysis.
D. Enter the order by calling 1-800-549-3670 Option #2 to order the product sale
Explanation
After selling Search Engine Optimization services, it is important to plan to attend the first 10 to 15 minutes of the Kickoff Call to ensure a smooth transition. Additionally, providing the Client Services Specialist with as much information as possible about the client's Business Topics and insights learned during the needs analysis is crucial. Lastly, entering the order by calling 1-800-549-3670 Option #2 to order the product sale is necessary.
11.
What are 3 examples of White Hat SEO?
Correct Answer(s)
A. Unique Content
B. Focusing on Business Topics
D. Link-Building
Explanation
The correct answer is Unique Content, Focusing on Business Topics, and Link-Building. These examples of White Hat SEO practices are effective in improving website rankings and driving organic traffic. Unique content ensures that the website provides valuable and original information to users. Focusing on business topics helps in targeting the right audience and establishing expertise in the industry. Link-building involves obtaining high-quality backlinks from reputable websites, which signals search engines about the website's credibility and authority. These practices align with search engine guidelines and contribute to long-term success in organic search rankings.