Public Relations Trivia Quiz Questions And Answers

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  • 1/10 Questions

    News conferences should be scheduled at a day and time that is convenient to the schedules and deadlines of the news media.

    • True
    • False
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About This Quiz

Do you understand Public Relations well? Do you know publicity and public relations are two different entities? Take this public relations trivia quiz with well-researched questions and answers to test your knowledge. Publicity is just one strand or part of public relations which deals with an organization or individual's existence in the media. Take the quiz and learn more interesting information. All the best! If you like the quiz, do not forget to share the quiz with others too.

Public Relations Trivia Quiz Questions And Answers - Quiz

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  • 2. 

    Properties will often conduct tours to show the property’s guestrooms and facilities to travel writers.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    This statement suggests that properties, such as hotels or resorts, frequently organize tours for travel writers to showcase their guestrooms and facilities. This allows the writers to experience and review the property firsthand, which can help generate positive publicity and promote the property to potential guests.

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  • 3. 

    Publicity lends credibility to advertising by securing unbiased third-party mentions and endorsements.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Publicity, which refers to the attention and coverage gained from media outlets, can enhance the credibility of advertising. When a product or service is mentioned or endorsed by unbiased third parties, such as journalists or experts, it adds credibility and trustworthiness to the advertising message. This is because consumers perceive these mentions and endorsements as independent and unbiased opinions, rather than direct promotional efforts. Therefore, the statement that publicity lends credibility to advertising is true.

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  • 4. 

    Mikayla pulled out her style book and double-checked the formatting of the document she was preparing to send to the local newspaper. She cross-checked to be sure that her contact information was on it and correct, that the document was double-spaced, and ended with a ###. What guideline for good media relations was she following?

    • Preparing news releases properly.

    • Avoiding duplication

    • Being honest

    • Respecting deadlines

    Correct Answer
    A. Preparing news releases properly.
    Explanation
    Mikayla is following the guideline for preparing news releases properly by double-checking the formatting of the document she is about to send to the local newspaper. This includes ensuring that her contact information is correct, the document is double-spaced, and ends with a ###. This attention to detail and adherence to proper formatting is essential in maintaining good media relations and ensuring that the news release is professional and ready for publication.

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  • 5. 

    What is a news story about a special event, a celebrity guest, a new promotional program, or other interesting topics that are sent to the news media in hopes that it will generate an article, an interview, or other media attention?

    • Public relations

    • Summary sheet

    • News Release

    • Fact sheets

    Correct Answer
    A. News Release
    Explanation
    A news release is a written communication that is sent to the news media with the intention of generating media attention. It typically includes information about a special event, a celebrity guest, a new promotional program, or other interesting topics. The goal of a news release is to persuade journalists to write an article or conduct an interview about the subject matter, thereby generating publicity and increasing awareness.

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  • 6. 

    Travel writers are similar in styles, abilities, and markets.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Travel writers are not necessarily similar in styles, abilities, and markets. Each travel writer has their own unique style of writing, different abilities in terms of research and storytelling, and may cater to different markets or audiences. Some travel writers may focus on luxury travel, while others may specialize in budget travel or adventure travel. Therefore, it is not accurate to say that travel writers are similar in styles, abilities, and markets.

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  • 7. 

    ________ is whenever the property is mentioned in the media without having to pay for it.

    • Public Relations

    • Publicity

    • Media Relations

    • News conferences

    Correct Answer
    A. Publicity
    Explanation
    Publicity refers to the act of promoting or highlighting a property or brand in the media without having to pay for it. It involves generating attention and coverage through various media channels such as newspapers, magazines, television, or social media. Public relations, media relations, and news conferences are all related to managing and maintaining a positive image for a company or individual, but they do not specifically refer to the act of mentioning a property in the media without payment.

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  • 8. 

    __________ is the process of communicating favorable information about a hospitality firm to the public.

    • Public relations

    • Publicity

    • Media Relations

    • News conferences

    Correct Answer
    A. Public relations
    Explanation
    Public relations is the process of communicating favorable information about a hospitality firm to the public. This involves managing the firm's reputation, building positive relationships with the public, and promoting a positive image through various channels such as media, events, and community engagement. Public relations aims to create a favorable perception of the firm and enhance its credibility and trustworthiness among the target audience. It involves strategic communication and storytelling to shape public opinion and maintain a positive brand image.

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  • 9. 

    Travel writers typically travel anonymously, making it difficult for a property to acknowledge their work or provide an exceptional experience.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Travel writers do not always travel anonymously. In fact, many travel writers often disclose their identity and purpose of their visit to properties they are reviewing. This allows the property to acknowledge their work and provide them with an exceptional experience. Therefore, the statement that travel writers typically travel anonymously is not true.

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  • 10. 

    What does a publicity plan identify?

    • Prospects for convention or group business

    • Media outlets that are receptive to hospitality news releases

    • Advertising options and strategies for a property

    • What property has to offer and what type of promotional material should be developed

    Correct Answer
    A. What property has to offer and what type of promotional material should be developed
    Explanation
    A publicity plan identifies what a property has to offer and what type of promotional material should be developed. This includes understanding the unique features, amenities, and services that the property offers, as well as determining the target audience and the most effective ways to promote the property to them. By identifying these factors, a publicity plan can help guide the development of promotional materials that effectively communicate the property's offerings and attract potential customers.

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  • Current Version
  • Aug 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Mar 10, 2009
    Quiz Created by
    Aoht
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