1.
Generally, what does the book reveal?
Correct Answer
D. Tricks behind advertising and political campaigns
Explanation
The book reveals the tricks behind advertising and political campaigns. It provides insights into the strategies and techniques used to manipulate people, win arguments, and be a good pretender. By exploring these tricks, the book likely aims to shed light on the deceptive tactics employed in the realms of advertising and politics.
2.
How did Jay Heinrich present the fundamentals of rhetorics in this book?
Correct Answer
D. B & C
Explanation
Jay Heinrich presented the fundamentals of rhetorics in this book in a thrilling, unpretentious, and transparent manner. The book captivates readers with an exciting approach to the subject, making it engaging and enjoyable to read. Additionally, Heinrich avoids any pretentious or overly complex language, ensuring that the concepts are easily understandable for all readers. The transparency of the book allows readers to gain a clear understanding of the fundamental principles of rhetorics without any ambiguity or confusion.
3.
On what manner did Heinrich present the majority of the ideas in this book?
Correct Answer
B. Figurative
Explanation
Heinrich presented the majority of the ideas in this book in a figurative manner. This means that he used language and expressions that are not meant to be taken literally, but rather to create imagery and convey deeper meaning. Instead of stating things directly, he used metaphors, similes, and other figurative devices to paint a vivid picture and engage the reader's imagination. This approach adds depth and complexity to the ideas being presented, allowing for multiple interpretations and a more nuanced understanding of the subject matter.
4.
How are arguments described in this book?
Correct Answer
D. All of the above
Explanation
Arguments are described in this book as all of the above - productive, pleasurable, and useful. This suggests that the book explores arguments as a means of productivity, enjoyment, and practicality. It implies that arguments are not only seen as a way to reach conclusions or persuade others, but also as a source of personal satisfaction and value. The book likely emphasizes the multifaceted nature of arguments and their potential benefits in various aspects of life.
5.
What does this book offer to its audience?
Correct Answer
D. A & B
Explanation
This book offers its audience the opportunity to control the argument and also allows the argument to control them. By presenting both options A and B, the book acknowledges that it can empower individuals to take charge of the argument, but it also warns that they might become too influenced by it. This suggests that the book explores the dynamics of argumentation and the potential consequences of being consumed by it.
6.
What kind of an image will be portrayed by those who will fully comprehend the book?
Correct Answer
A. A true leader
Explanation
Those who fully comprehend the book will be able to grasp its teachings and apply them in their lives. They will gain a deep understanding of leadership principles and qualities, enabling them to become true leaders themselves. They will possess the knowledge and skills necessary to guide and inspire others, making them an example to follow. Their comprehension of the book will empower them to make wise decisions, take responsibility, and effectively lead others towards success.
7.
What certain quality would Heinrich like to establish with his readers?
Correct Answer
D. A & C
Explanation
Heinrich would like to establish trust and confidence with his readers. Trust is important because it helps to create a strong bond between the writer and the readers, making them believe in the authenticity and reliability of the information presented. Confidence, on the other hand, is necessary for readers to have faith in Heinrich's abilities and expertise, which further strengthens their trust in him. By establishing trust and confidence, Heinrich aims to build a loyal readership who value his work and rely on him for reliable and trustworthy information.
8.
Who are the main target readers of the book?
Correct Answer
D. Managers
Explanation
The main target readers of the book are managers. This implies that the book is specifically written for individuals in managerial positions, providing them with relevant information, strategies, and insights that are applicable to their role and responsibilities. It suggests that the content of the book is tailored to address the needs and challenges faced by managers in various industries and sectors.