Business Analyst Market Research Test

1.

In de Bono's Six Thinking Hats, Which of the Following Colors Represents Creativity?

A.

Blue
B.

Green
C.

Red
D.

Yellow

Correct Answer
B. Green

Explanation
In de Bono's Six Thinking Hats, the color green represents creativity. This is because green is associated with growth, freshness, and new ideas. When wearing the green hat, individuals are encouraged to think creatively and generate innovative solutions. This hat allows for brainstorming, exploring possibilities, and thinking outside of the box. It encourages individuals to come up with unique and original ideas, fostering a creative thinking process.

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2.

In Market Research, What Do You Call the Process of Dividing the Market Population into Groups that Have Similar Motivations?

A.

Market Information
B.

Market Trends
C.

Market Segmentation
D.

SWOT Analysis

Correct Answer
C. Market Segmentation

Explanation
Market segmentation is the process of dividing the market population into groups that have similar motivations. This is done in order to better understand and target specific customer segments with tailored marketing strategies. By grouping customers based on their similar motivations, businesses can identify their needs, preferences, and behaviors, allowing them to develop more effective marketing campaigns and product offerings. Market segmentation helps businesses to better understand their target audience and ultimately increase their chances of success in the market.

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3.

What is the Market Research Methodology that Involves Placing New Products In Target Stores In Order to Test the Reactions of Customer?

A.

Focus Group
B.

Field Trials
C.

Observation
D.

Surveys

Correct Answer
B. Field Trials

Explanation
Field trials involve placing new products in target stores in order to test the reactions of customers. This methodology allows companies to gather real-time feedback and data on how customers respond to the product, including their preferences, purchasing behavior, and overall satisfaction. By conducting field trials, businesses can make informed decisions about the viability and market potential of their new products before fully launching them.

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4.

Which of the Following is Not Considered One of the 4 P’s of Marketing?

A.

Permit
B.

Placement
C.

Price
D.

Promotion

Correct Answer
A. Permit

Explanation
The 4 P's of marketing, also known as the marketing mix, are Product, Price, Place, and Promotion. These elements are essential in developing a marketing strategy. However, "Permit" is not considered one of the 4 P's of marketing. It is not directly related to the marketing mix and is not typically included in marketing strategies.

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5.

In Market Research, What Do You Call the Upward/Downward Movement of the Market in a Particular Period of Time?

A.

Market Information
B.

Market Segmentation
C.

Market Trends
D.

SWOT Analysis

Correct Answer
C. Market Trends

Explanation
Market trends refer to the upward or downward movement of the market in a particular period of time. It involves analyzing and studying the patterns, shifts, and changes in consumer behavior, preferences, and demands. By identifying market trends, businesses can make informed decisions about their products, services, and marketing strategies to stay competitive and meet the evolving needs of their target market.

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6.

What is the Market Research Methodology that Uses Straightforward and Concise Questionnaires to Analyze a Sample Group to Represent a Particular Target Market?

A.

Field Trials
B.

Focus Groups
C.

Personal Interviews
D.

Surveys

Correct Answer
D. Surveys

Explanation
Surveys are a market research methodology that uses straightforward and concise questionnaires to analyze a sample group representing a particular target market. Surveys are an effective way to gather data and insights from a large number of respondents quickly and efficiently. By asking specific questions, surveys help researchers understand consumer preferences, opinions, and behaviors. They provide quantitative data that can be analyzed statistically, allowing for a more comprehensive understanding of the target market. Surveys are a cost-effective method that provides valuable information for businesses to make informed decisions and develop effective marketing strategies.

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7.

In Marketing, What Do You Call the Discipline of Researching and Identifying the Needs and Requirement of a Business In Order to Create Solutions and Find Answers to Business Problems?

A.

Direct Selling
B.

Business Analysis
C.

Probing
D.

Market Research

Correct Answer
B. Business Analysis

Explanation
Business Analysis is the discipline of researching and identifying the needs and requirements of a business in order to create solutions and find answers to business problems. This involves analyzing data, conducting interviews, and gathering information to understand the current state of the business and identify areas for improvement. Business analysts use their findings to develop strategies and recommendations that help the business achieve its goals and objectives. Market research, on the other hand, focuses specifically on gathering data and insights about customers, competitors, and market trends. While market research is a component of business analysis, it is not the same thing.

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8.

In Business Analysis, What Do You Call the Technique That is Often Used to Perform Analysis by Way of Examining the Different External Factors that Are Affecting an Organization?

A.

Heptalysis
B.

CATWOE
C.

STEER
D.

Pestle

Correct Answer
D. Pestle

Explanation
Pestle is the correct answer because it refers to the technique used in business analysis to examine the different external factors that can impact an organization. Pestle stands for Political, Economic, Social, Technological, Legal, and Environmental, and it helps in identifying and analyzing these factors to understand their potential impact on the organization's performance and decision-making.

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9.

Based on the Six Elements of CATWOE, Which of the Following Represents the Systems or Processes that are Affected by a Particular Issue?

A.

Customers
B.

Environmental Constraints
C.

Transformation Process
D.

World View

Correct Answer
C. Transformation Process

Explanation
The transformation process represents the systems or processes that are affected by a particular issue. The transformation process refers to the series of activities or steps that take place to convert inputs into outputs. It includes all the resources, tools, and procedures used to carry out the necessary tasks. Therefore, any issue or problem that arises within the transformation process will directly impact the systems or processes involved in the conversion of inputs to outputs.

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10.

What Do You Call the Statistical Error that Arises Whenever a Business Analyst Fails to Select Samples that Represents the Data of the Entire Target Market Population?

A.

Logical Error
B.

Marketing Error
C.

Statistical Error
D.

Sampling Error

Correct Answer
D. Sampling Error

Explanation
Sampling error is the correct answer because it refers to the statistical error that occurs when a business analyst fails to select samples that accurately represent the data of the entire target market population. This error arises due to the inherent variability in the sample selection process, leading to a discrepancy between the characteristics of the sample and the target population.

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