Content Strategy In Written Media Quiz!

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Anouchka
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  • 1/10 Questions

    What's CMS?

    • It's content management scheme
    • It's content management scheme
    • It's content management system
    • It's content management science
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About This Quiz

Written content is very important still to this day. There are several writers who have to specialize in it and who are responsible for putting together informative and fun contents. But what do you know about it? Are you familiar with the concepts behind it? Take our quiz and find out now.

Content Strategy In Written Media Quiz! - Quiz

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  • 2. 

    What's the meaning of IA?

    • It's information architecture

    • It's information arts

    • It's information design

    • It's information structure

    Correct Answer
    A. It's information architecture
    Explanation
    The correct answer is "It's information architecture." Information architecture refers to the practice of organizing and structuring information in a way that is logical and user-friendly. It involves designing and planning the layout, navigation, and overall structure of information systems, websites, or other digital platforms.

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  • 3. 

    What are personas?

    • It's a fictional character created to represent a user type that might use a site /brand/product in a similar way

    • It's a real-life character created to represent a user type that might use a site /brand/product in a similar way

    • It's an old character created to represent a user type that might use a site /brand/product in a similar way

    • It's a young character created to represent a user type that might use a site /brand/product in a similar way

    Correct Answer
    A. It's a fictional character created to represent a user type that might use a site /brand/product in a similar way
    Explanation
    Personas are fictional characters that are created to represent a specific user type. They are not real-life individuals but rather a representation of potential users who might interact with a website, brand, or product in a similar way. By creating personas, designers and marketers can better understand their target audience, their needs, and their behaviors, allowing them to tailor their offerings to meet those needs effectively.

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  • 4. 

    What's copywriting?

    • It's the act or occupation of writing text for the purpose of advertising or other forms of marketing

    • It's the act or occupation of editing text for the purpose of advertising or other forms of marketing

    • It's the act or occupation of copying text for the purpose of advertising or other forms of marketing

    • It's the act or occupation of pasting text for the purpose of advertising or other forms of marketing

    Correct Answer
    A. It's the act or occupation of writing text for the purpose of advertising or other forms of marketing
    Explanation
    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. This involves creating persuasive and compelling content that captures the attention of the target audience and convinces them to take a desired action. Copywriters use their writing skills to craft engaging advertisements, sales pages, email campaigns, and other promotional materials that effectively communicate the benefits and features of a product or service.

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  • 5. 

    Why is SEO necessary?

    • It helps articles get found

    • It helps give articles some credibility

    • It helps proofread documents

    • It helps your articles get readers

    Correct Answer
    A. It helps articles get found
    Explanation
    SEO, or search engine optimization, is necessary because it helps articles get found by increasing their visibility on search engine result pages. By optimizing articles with relevant keywords and improving their overall quality, SEO techniques make it easier for search engines to understand and index the content. This, in turn, improves the chances of articles appearing in search results when users search for related topics. Therefore, SEO plays a crucial role in driving organic traffic to articles and increasing their reach and readership.

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  • 6. 

    What does a CMS do?

    • It manages the creation and modification of digital content

    • It facilitates the creation and modification of digital content

    • It improves the creation and modification of digital content

    • It encourages the creation and modification of digital content

    Correct Answer
    A. It manages the creation and modification of digital content
    Explanation
    A CMS (Content Management System) is a software application that allows users to create, modify, and manage digital content. It provides tools and features to facilitate the creation and modification of digital content, making it easier and more efficient for users. By managing the creation and modification process, a CMS helps streamline content management tasks and ensures that digital content is organized, updated, and accessible.

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  • 7. 

    What's the other term for taxonomic scheme?

    • Copywriting

    • Editing

    • Taxonomy

    • Proofreading

    Correct Answer
    A. Taxonomy
    Explanation
    Taxonomy is the correct answer because it refers to the classification and organization of organisms or concepts into a hierarchical structure. It is a system used to categorize and group things based on their similarities and differences. In the context of the question, taxonomic scheme is another term for taxonomy as it implies the arrangement and classification of information or concepts into a systematic framework. Copywriting, editing, and proofreading are unrelated terms and do not serve as alternative names for taxonomic scheme.

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  • 8. 

    What does front end strategy focus on?

    • Editing content

    • Proofreading content

    • Developing personas

    • Developing schemes

    Correct Answer
    A. Developing personas
    Explanation
    Front end strategy focuses on developing personas. Personas are fictional representations of target users that help in understanding their needs, behaviors, and preferences. By developing personas, businesses can gain insights into their target audience and tailor their products or services to meet their specific requirements. This strategy helps in creating user-centered designs and improving user experience, ultimately leading to better customer satisfaction and business success.

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  • 9. 

    What is metadata?

    • It's information that provides information about other data

    • It's content that provides information about other data

    • It's data information that provides information about other data

    • It's data information that provides information about other sources

    Correct Answer
    A. It's data information that provides information about other data
    Explanation
    Metadata refers to data information that provides information about other data. It is essentially data about data, providing additional context and details about the content, structure, and characteristics of the primary data. Metadata can include information such as the creation date, author, format, size, and location of the data, allowing for easier organization, searchability, and understanding of the underlying data.

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  • 10. 

    How many types of metadata are used?

    • 4

    • 5

    • 6

    • 12

    Correct Answer
    A. 5
    Explanation
    There are five types of metadata used.

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Quiz Review Timeline (Updated): Mar 22, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Aug 28, 2019
    Quiz Created by
    Anouchka
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