Google Analytics Skills Assessment Test

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Cripstwick

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Quizzes Created: 636 | Total Attempts: 796,115

Questions: 10 | Attempts: 318 | Updated: Mar 21, 2023

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Google Analytics Skills Assessment Test - Quiz

Google Analytics is the most popular analytical service for tracking and reporting website traffic and advertising RIO. Here is a quiz to assess your knowledge of Google Analytics as well as the official test set up by Google.

Questions and Answers

1.

Which of these is not a topic covered in the Google Analytics Skills Assessment Test?
- A.
  
  Session and segment
- B.
  
  Landing pages
- C.
  
  Bounce rate
- D.
  
  Landing page analysis
Correct Answer
D. Landing page analysis

Explanation
The question asks for a topic that is not covered in the Google Analytics Skills Assessment Test. The options provided include "Session and segment," "Landing pages," "Bounce rate," and "Landing page analysis." By process of elimination, we can determine that "Landing page analysis" is the correct answer because it is the only option that is not covered in the test.

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2.

Which is the percentage of people who took the goal action on your website?
- A.
  
  Goal Landing
- B.
  
  Goal Rate
- C.
  
  Goal Volume
- D.
  
  Goal Conversion
Correct Answer
D. Goal Conversion

Explanation
Goal Conversion is the correct answer because it refers to the percentage of people who have successfully completed the desired goal action on a website. It measures the effectiveness of a website in converting visitors into customers or achieving a specific objective. The goal conversion rate indicates the success of a website in driving user engagement and achieving its intended goals.

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3.

How many section(s) does the test has?
- A.
  
  1
- B.
  
  2
- C.
  
  3
- D.
  
  4
Correct Answer
A. 1

Explanation
The test has only one section.

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4.

What is the time used in the test?
- A.
  
  20 minutes
- B.
  
  30 minutes
- C.
  
  45 minutes
- D.
  
  60 minutes
Correct Answer
B. 30 minutes

Explanation
The correct answer is 30 minutes. This suggests that the time used in the test is 30 minutes.

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5.

There are how many questions in the official test?
- A.
  
  20
- B.
  
  30
- C.
  
  50
- D.
  
  60
Correct Answer
B. 30

Explanation
The official test consists of 30 questions.

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6.

Which is a measure of the total work done by a resource or facility?
- A.
  
  Traffic analysis
- B.
  
  Traffic volume
- C.
  
  Goal conversion
- D.
  
  Bounce rate
Correct Answer
B. Traffic volume

Explanation
Traffic volume is a measure of the total work done by a resource or facility. It refers to the amount of traffic or the number of vehicles passing through a particular area or using a specific resource. This measure helps in understanding the level of activity and usage of the resource or facility, which can be useful for planning and decision-making purposes.

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7.

Which of these is the percentage of single page visits?
- A.
  
  Landing page
- B.
  
  Traffic analysis
- C.
  
  Traffic volume
- D.
  
  Bounce rate
Correct Answer
D. Bounce rate

Explanation
The percentage of single page visits is referred to as the bounce rate. Bounce rate measures the percentage of visitors who leave a website after viewing only one page. It indicates that visitors did not engage further with the website and left without exploring other pages. Bounce rate is an important metric for evaluating the effectiveness of a website in capturing and retaining user attention.

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8.

Some tests use which language instead of English?
- A.
  
  Spanish
- B.
  
  Greek
- C.
  
  German
- D.
  
  French
Correct Answer
D. French

Explanation
Some tests may use French instead of English as the language of instruction. This could be because the test is designed for a specific region or country where French is widely spoken or because the test is assessing proficiency in the French language itself.

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9.

In the test, how many minutes is the additional time given?
- A.
  
  0 minutes
- B.
  
  1 minutes
- C.
  
  2 minutes
- D.
  
  3 minutes
Correct Answer
A. 0 minutes

Explanation
The additional time given in the test is 0 minutes. This means that there is no extra time provided beyond the designated time limit for the test.

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10.

Which of these is one of the most misunderstood metrics in the Google Analytics test?
- A.
  
  Traffic Volume
- B.
  
  Bounce rate
- C.
  
  Tracking code
- D.
  
  Traffic analysis
Correct Answer
B. Bounce rate

Explanation
Bounce rate is one of the most misunderstood metrics in the Google Analytics test because it is often misinterpreted as the percentage of visitors who leave a website immediately after landing on a page. However, bounce rate actually measures the percentage of single-page sessions, where visitors leave without interacting with any other pages on the site. It does not necessarily indicate that the visitor had a negative experience or that the content was not relevant. Therefore, understanding the true meaning of bounce rate is crucial for accurately analyzing website performance.

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