What Do You Know About CRM Software?

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Questions: 10 | Attempts: 752 | Updated: Mar 21, 2023

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What Do You Know About CRM Software? - Quiz

CRM also known as Customer Relationship Management is described as an approach to management, where a company is led to effectively interact with its current and potential customers. It counts a number of software providing companies with techniques that help improve their sales and create loyalty amongst its customers. Take our quiz now and see what you know about this software.

Questions and Answers

1.

What does CRM uses in order to help a company improve business relationships with customers?
- A.
  
  It uses real-time market data
- B.
  
  It uses market projections
- C.
  
  It uses data analysis
- D.
  
  It uses customer's reviews
Correct Answer
C. It uses data analysis

Explanation
CRM (Customer Relationship Management) uses data analysis to help a company improve business relationships with customers. By analyzing customer data, such as purchase history, preferences, and behavior, CRM systems can provide valuable insights and identify patterns and trends. This information allows companies to personalize their interactions with customers, anticipate their needs, and offer tailored solutions. Data analysis helps in understanding customer behavior, identifying opportunities for cross-selling or upselling, and improving overall customer satisfaction and loyalty.

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2.

What's the purpose of using CRM?
- A.
  
  To retain customers
- B.
  
  To entertain customers
- C.
  
  To give great deals to customers
- D.
  
  To market directly to customers
Correct Answer
A. To retain customers

Explanation
The purpose of using CRM (Customer Relationship Management) is to retain customers. CRM helps businesses to build and maintain strong relationships with their customers by providing personalized experiences, addressing their needs and concerns, and ensuring customer satisfaction. By effectively managing customer interactions and data, businesses can enhance customer loyalty, increase repeat purchases, and ultimately retain customers for the long term.

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3.

When did the concept of CRM begin?
- A.
  
  In the late 1970s
- B.
  
  In the early 1970s
- C.
  
  In the early 2000s
- D.
  
  In the late 2000s
Correct Answer
B. In the early 1970s

Explanation
The concept of CRM began in the early 1970s. This was the time when companies started to realize the importance of building and maintaining strong relationships with their customers. They began to develop strategies and systems to better manage customer interactions and provide personalized services. This marked the beginning of CRM as a business strategy and the development of CRM software solutions to support it.

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4.

Who were the first ones to introduce the concept of database marketing?
- A.
  
  Judy and Bob Marx
- B.
  
  Mary Olsen
- C.
  
  Kate and Robert Kestnbaum
- D.
  
  Students from the UCLA.
Correct Answer
C. Kate and Robert Kestnbaum

Explanation
Kate and Robert Kestnbaum were the first ones to introduce the concept of database marketing. They were pioneers in the field and their work revolutionized marketing strategies by emphasizing the importance of collecting and analyzing customer data. Their ideas laid the foundation for the use of databases to target and personalize marketing campaigns, leading to more effective and efficient marketing practices.

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5.

When was database marketing first introduced?
- A.
  
  1982
- B.
  
  1980
- C.
  
  1989
- D.
  
  1990
Correct Answer
A. 1982

Explanation
Database marketing was first introduced in 1982. This refers to the practice of using customer databases to create targeted marketing campaigns and personalized communications. It involves collecting and analyzing customer data to better understand their preferences and behaviors, allowing businesses to tailor their marketing efforts accordingly. The introduction of database marketing in 1982 revolutionized the way businesses approached their marketing strategies, enabling them to reach their target audience more effectively and efficiently.

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6.

When was the customer evaluation system ACT introduced?
- A.
  
  In 1982
- B.
  
  In 1984
- C.
  
  In 1986
- D.
  
  In 1990
Correct Answer
C. In 1986

Explanation
The customer evaluation system ACT was introduced in 1986.

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7.

Who are responsible for introducing the ACT system?
- A.
  
  Alicia stone and Mary Carey
- B.
  
  Pat Crowley
- C.
  
  Pat Sullivan and Mike Muhney
- D.
  
  Don carne and Pat holly
Correct Answer
C. Pat Sullivan and Mike Muhney

Explanation
Pat Sullivan and Mike Muhney are responsible for introducing the ACT system.

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8.

When was the first open-source CRM system developed?
- A.
  
  In 2004
- B.
  
  In 2006
- C.
  
  In 2008
- D.
  
  In 2002
Correct Answer
A. In 2004

Explanation
In 2004, the first open-source CRM system was developed.

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9.

Who introduced the first open-source CRM system?
- A.
  
  Top Connection
- B.
  
  TopCRM
- C.
  
  SugarCRM
- D.
  
  Shock advance
Correct Answer
C. SugarCRM

Explanation
SugarCRM is the correct answer because it was the first open-source CRM system introduced. Open-source means that the source code of the software is freely available for anyone to view, modify, and distribute. SugarCRM revolutionized the CRM industry by offering a flexible and customizable solution that could be tailored to meet the specific needs of businesses. It paved the way for other open-source CRM systems and remains a popular choice for organizations looking for a cost-effective and customizable CRM solution.

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10.

What's the purpose of strategic CRM?
- A.
  
  To develop a quality-centric business culture.
- B.
  
  To develop a product-centric business culture.
- C.
  
  To develop a market-centric business culture.
- D.
  
  To develop a customer-centric business culture.
Correct Answer
D. To develop a customer-centric business culture.

Explanation
The purpose of strategic CRM is to develop a customer-centric business culture. This means that the focus of the organization is on understanding and meeting the needs and preferences of the customers. By implementing strategic CRM, companies can gather and analyze customer data to personalize their interactions, improve customer satisfaction, and build long-term relationships. This approach helps in increasing customer loyalty, driving repeat business, and ultimately, achieving business success.

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