1.
Which aspect of customer relationship management is concerned with collecting and managing customer data?
Correct Answer
B. Traditional
Explanation
The aspect of customer relationship management that is concerned with collecting and managing customer data is traditional. Traditional CRM focuses on maintaining a centralized database of customer information, such as contact details, purchase history, and preferences. This data is collected through various channels, including customer interactions, surveys, and website analytics. By effectively managing this data, companies can gain insights into customer behavior, personalize their marketing efforts, and improve overall customer satisfaction.
2.
What is a cross-channel business model and content strategy that companies use to enhance their user experience?
Correct Answer
A. Omnichannel
Explanation
Omnichannel is a cross-channel business model and content strategy that companies use to enhance their user experience. It involves providing a seamless and integrated experience across all channels, including online and offline platforms, to ensure that customers can interact with the brand consistently and effortlessly. This approach allows customers to switch between channels without any disruption, ultimately improving their overall experience and satisfaction.
3.
What do we call the management of the flow of goods and services?
Correct Answer
D. Supply chain management
Explanation
Supply chain management refers to the coordination and control of the flow of goods, services, and information from the point of origin to the point of consumption. It involves various activities such as procurement, production, transportation, warehousing, and distribution. This ensures that the right products are delivered to the right place at the right time, while minimizing costs and maximizing customer satisfaction. Therefore, supply chain management is the appropriate term for the management of the flow of goods and services.
4.
When was Less Annoying CRM founded?
Correct Answer
C. 2009
Explanation
Less Annoying CRM was founded in 2009.
5.
Which software is considered a top competitor of Less Annoying CRM?
Correct Answer
B. Salesboom
Explanation
Salesboom is considered a top competitor of Less Annoying CRM because both software solutions offer similar features and functionalities for customer relationship management. Salesboom is known for its comprehensive CRM platform that includes sales automation, marketing automation, and customer service tools. It is a direct competitor to Less Annoying CRM in terms of providing businesses with effective ways to manage customer interactions and improve sales processes.
6.
Which of these is an econometric technique involving statistical analysis to plot the impact of various marketing tactics on sales and predict the effect of future sets?
Correct Answer
A. Marketing Mix Modelling
Explanation
Marketing Mix Modelling is an econometric technique that involves statistical analysis to plot the impact of various marketing tactics on sales. It helps in predicting the effect of future sets by analyzing historical data and identifying the relationship between marketing inputs and sales outputs. This technique allows marketers to optimize their marketing strategies by understanding the effectiveness of different marketing tactics and their contribution to sales.
7.
Which is a type of marketing database?
Correct Answer
B. Consumer database
Explanation
A consumer database is a type of marketing database that contains information about individual consumers, such as their demographics, purchasing behavior, and preferences. This database allows marketers to target their marketing efforts more effectively by understanding their target audience and tailoring their messages accordingly. By analyzing the data in a consumer database, marketers can gain insights into consumer behavior, segment their audience, and personalize their marketing campaigns. This type of database is a valuable tool for companies looking to optimize their marketing strategies and improve their return on investment.
8.
Which is the study of decisions in transactions where one party has more or better information than the other?
Correct Answer
D. Information asymmetry
Explanation
Information asymmetry refers to a situation where one party involved in a transaction possesses more or superior information compared to the other party. This concept is commonly studied in economics and finance to understand how this imbalance of information affects decision-making and outcomes in transactions. Therefore, information asymmetry is the correct answer to the question as it accurately describes the study of decisions in transactions where one party has more or better information than the other.
9.
When was the first open-source CRM system developed?
Correct Answer
A. 2004
Explanation
The first open-source CRM system was developed in 2004.
10.
Which is a component of Operational CRM?
Correct Answer
B. Service automation
Explanation
Service automation is a component of Operational CRM. Operational CRM focuses on automating and streamlining various customer-facing processes such as sales, marketing, and customer service. Service automation specifically refers to the use of technology to automate and improve customer service processes, such as managing customer inquiries, resolving issues, and providing support. By automating these processes, organizations can enhance efficiency, improve customer satisfaction, and ultimately drive business growth.