A Brand Is Forever

Polaroid went bankrupt because the emergence of digital cameras made instant photos irrelevant. With the rise of digital photography, people no longer needed instant cameras to capture and print their photos instantly. The convenience and quality of digital cameras made Polaroid's products obsolete, leading to a decline in demand and ultimately causing the company's financial downfall.

Hyundai created an impression that their cars are high quality products by offering a 100,000 mile service warranty. This warranty demonstrates their confidence in the durability and reliability of their vehicles, giving customers peace of mind and assurance of the car's quality. It also shows Hyundai's commitment to customer satisfaction and their willingness to stand behind their products for an extended period. This strategy helps to build trust and credibility among consumers, enhancing the perception of Hyundai cars as high quality.

The Oldsmobile brand's demise can be attributed to its similarity to other General Motors (GM) brands. This lack of distinctiveness made it difficult for Oldsmobile to stand out in the market and attract customers. With other GM brands offering similar products, consumers had little incentive to choose Oldsmobile over its competitors. This lack of differentiation ultimately led to a decline in sales and the eventual discontinuation of the Oldsmobile brand.

Reviving a brand can be a challenging task, especially when people don't recognize it or have a negative image of it. In such cases, attempting to revive the brand may not yield positive results as the negative perception or lack of recognition can hinder its success. It is important for a brand to have a positive image and be recognized by its target audience in order to gain their trust and loyalty. Therefore, when people don't recognize a brand or have a negative perception of it, reviving it may not be a suitable strategy.

Brand differentiation refers to the process of ensuring that consumers perceive a brand as distinct and unique from its competitors. This involves creating and promoting unique selling points, such as product features, benefits, or brand values, that set the brand apart in the minds of consumers. By differentiating the brand, companies aim to stand out from the competition, attract target customers, and build a strong brand identity and reputation.

"Milk the brand" refers to the strategy of maximizing sales and profits without making additional investments in the brand. This means focusing on selling as much as possible without spending money on marketing, advertising, or brand development. The goal is to extract as much value from the brand without putting any additional resources into it.

The correct answer suggests that the brand St. John's core customers are aging and therefore, it should focus on attracting younger customers. This implies that the brand needs to adapt its marketing strategies and product offerings to cater to a younger demographic in order to ensure its long-term success and sustainability.

Revitalizing a declining or dead brand is preferred because creating a new brand is expensive. This means that investing in reviving an existing brand is a more cost-effective option compared to the high costs associated with establishing a completely new brand. By revamping a declining or dead brand, a company can leverage its existing brand recognition, customer base, and infrastructure, which can lead to a quicker and potentially more successful turnaround.

The term "value priced" refers to a brand that offers good quality products at a low price. This means that the brand provides customers with a good value for their money by offering affordable products without compromising on quality.

The given answer states that Cadillacs were of poor quality. This suggests that there was a perception or belief that the vehicles produced by Cadillac were not up to the expected standard in terms of their quality. This could have been due to various factors such as manufacturing issues, design flaws, or a lack of attention to detail in the production process. This perception of poor quality could have had a negative impact on the reputation and sales of Cadillac cars.