AP Style: Brand Names

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Quizzes Created: 1 | Total Attempts: 223

Questions: 10 | Attempts: 223 | Updated: Mar 19, 2023

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How well do you know brand names and trademark names used in Associated Press style?

Questions and Answers

1.

A team of construction workers installed __________ in the new building.
- A.
  
  Sheetrock
- B.
  
  Sheetrock
Correct Answer
A. Sheetrock

Explanation
Sheetrock is a trademark for a brand of gypsum wallboard.

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2.

The toy shop always did brisk business selling __________ after the tournament.
- A.
  
  Yo-Yos
- B.
  
  Yo-yos
Correct Answer
B. Yo-yos

Explanation
The Duncan company lost the trademark on the word yo-yo in the 1960s.

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3.

The fraternity had to be evacuated after a campus police sprayed two men with ___________.
- A.
  
  Mace
- B.
  
  Mace
Correct Answer
A. Mace

Explanation
Also known as Chemical Mace, Mace is a trademarked term.

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4.

Firefighters used the __________ to free the man from the overturned car.
- A.
  
  Jaws of Life
- B.
  
  Jaws of life
Correct Answer
A. Jaws of Life

Explanation
Jaws of Life is a trademarked term.

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5.

The fire destroyed the porch but did not damage the __________ nearby.
- A.
  
  Jacuzzi
- B.
  
  Jacuzzi
Correct Answer
B. Jacuzzi

Explanation
Jacuzzi is a trademark for a type of whirlpool spa.

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6.

The doctor suggested she take two __________ and check back in the morning.
- A.
  
  Aspirin
- B.
  
  Aspirin
Correct Answer
B. Aspirin

Explanation
The Bayer Co. lost its trademark on the word aspirin after World War II.

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7.

The two soldiers could not explain how the __________ was damaged.
- A.
  
  Jeep
- B.
  
  Jeep
Correct Answer
A. Jeep

Explanation
When referring to a military vehicle, jeep is not capitalized. Civilian vehicles made by the Chrysler Co. are capitalized.

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8.

Because of her allergies, she had to bring a box of _________ to the meeting with her.
- A.
  
  Kleenex
- B.
  
  Kleenex
Correct Answer
B. Kleenex

Explanation
Kleenex is a trademark for facial tissue.

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9.

Throughout the day, she drank coffee from a tall silver __________.
- A.
  
  Thermos
- B.
  
  Thermos
Correct Answer
A. Thermos

Explanation
Although Thermos is still a brand name, it has not been a trademark in the U.S. since the 1960s.

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10.

To celebrate their anniversary, the couple popped open a bottle of __________.
- A.
  
  Champagne
- B.
  
  Champagne
Correct Answer
A. Champagne

Explanation
Use Champagne only to refer to products from the region in France. All others are called sparkling wine.

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Current Version
Mar 19, 2023

Quiz Edited by
ProProfs Editorial Team
Aug 11, 2011

Quiz Created by
MPSJournalism

AP Style: Brand Names

A team of construction workers installed __________ in the new building.

The toy shop always did brisk business selling __________ after the tournament.

The fraternity had to be evacuated after a campus police sprayed two men with ___________.

Firefighters used the __________ to free the man from the overturned car.

The fire destroyed the porch but did not damage the __________ nearby.

The doctor suggested she take two __________ and check back in the morning.

The two soldiers could not explain how the __________ was damaged.

Because of her allergies, she had to bring a box of _________ to the meeting with her.

Throughout the day, she drank coffee from a tall silver __________.

To celebrate their anniversary, the couple popped open a bottle of __________.