Are You Ready For The Placement Season?
(92).webp "Are You Ready For The Placement Season? - Quiz")
Hi! The placement season is on, and the companies with marketing profile are just round the corner. See whether you are well equipped with all the marketing quotient or not.
P. S: This is a fun quiz, the result does not validate/invalidate your chances of placements
- 1.
Select the statement which DOES NOT describe the 'Dabur'
- A.
Priyanka Chopra is the new brand ambassador of Dabur Amla
- B.
Dabur India Limited is the fourth largest FMCG Company in India with Revenues of US$1 Billion
- C.
Mr. Sunil Duggal took over as the Chief Executive Officer of Dabur India Limited in June 2002
- D.
Established by Dr. S K Burman at Mangalore
Correct Answer
D. Established by Dr. S K Burman at MangaloreExplanation
Established by Dr. S K Burman at KolkataRate this question:
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- 2.
Which of the following DO NOT form a part of 7 P's of Marketing? (More than one answer)
- A.
Price
- B.
Physical Environment
- C.
Process
- D.
Popularity
- E.
Profit
- F.
People
Correct Answer(s)
D. Popularity
E. ProfitExplanation
Popularity and profit do not form a part of the 7 P's of Marketing. The 7 P's of Marketing include product, price, place, promotion, physical evidence, process, and people. Popularity refers to the level of public recognition or acceptance of a product or brand, which is not a specific marketing element. Profit, on the other hand, is a financial outcome of marketing efforts rather than a specific marketing strategy or tactic.Rate this question:
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- 3.
PRICE SKIMMING: The price charged for products and services is set artificially low in order to gain market share. Once this is achieved, the price is increased. This approach was used by France Telecom and Sky TV.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
The above description is for Penetration PricingRate this question:
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- 4.
The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff and first published in his article "Strategies for Diversification" in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the business via existing and/or new products, in existing and/or new markets –there are four possible product/market combinations.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
TrueRate this question:
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- 5.
_____________ in the BCG matrix represents the opportunities no one knows what to do with. They aren't generating much revenue right now but the potential money is there.
Correct Answer
Question Mark
questionmark
question
question markExplanation
The correct answer is "Question Mark" in the BCG matrix. This category represents opportunities that have high growth potential but are not currently generating significant revenue. These opportunities are uncertain and require further analysis to determine the best strategy for capitalizing on their potential.Rate this question:
- 6.
Which Company are we talking about? The company has technology tie-ups with Nippon Paint Company Ltd, Japan, for automotive coatings, Orica, Australia, for protective coatings and with Tigerwerk Lack-u, Austria, for powder coatings. ******* Auto and Industrial Coatings Limited (******* Auto), its 100 per cent subsidiary, has a tie-up with Dupont Herberts Performance Coatings (Du-Herberts), Germany, for automotive coatings.
- A.
Asian Paints
- B.
Berger Paints
- C.
Dulux
- D.
British Paints
Correct Answer
B. Berger PaintsExplanation
Berger Paints is the correct answer because the given information mentions that the company has technology tie-ups with various companies for different types of coatings. One of its subsidiaries, ******* Auto and Industrial Coatings Limited, has a tie-up with Dupont Herberts Performance Coatings for automotive coatings. Therefore, the company being referred to in the question is Berger Paints.Rate this question:
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- 7.
Which type of marketing is it?
- A.
Guerrilla Marketing
- B.
Surprise Marketing
- C.
New Age marketing
- D.
Ad ke upar Ad marketing
- E.
Ambush Marketing
Correct Answer
E. Ambush MarketingExplanation
Ambush Marketing refers to a marketing strategy where a company tries to associate itself with a particular event or promotion without having an official sponsorship. This type of marketing aims to create brand awareness and gain attention by leveraging the popularity and visibility of an event. It involves tactics such as creating advertisements or promotional activities that may confuse or mislead consumers into believing that the company is an official sponsor. Ambush Marketing is considered controversial and unethical by some, as it can undermine the investments made by official sponsors.Rate this question:
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- 8.
Which of the following is FALSE?
- A.
BTL(below the line)is focused on marketing actions that are not involved with mass media(TV, radio, etc) for example street promotions
- B.
Brand Extension: A company introduces a brand extension by using an established product's brand name to launch a new, slightly different item in the same product category.
- C.
Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources.
- D.
None of these
Correct Answer
B. Brand Extension: A company introduces a brand extension by using an established product's brand name to launch a new, slightly different item in the same product category.Explanation
Its not Brand Extension, but line extensionRate this question:
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- 9.
Mark the odd one out.
- A.
Glucon D
- B.
Real Juice
- C.
ChyanPrash
- D.
Promise
Correct Answer
A. Glucon DExplanation
Glucon D is from Heinz, rest from DaburRate this question:
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- 10.
Are you ready to work hard for placements? (Not Graded)
- A.
Yes
- B.
No
- C.
Hey..I'm already placed, just took the quiz for fun
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.jpg "Which type of marketing is it?")
Quiz Review Timeline +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Nov 17, 2023Quiz Edited by
ProProfs Editorial Team -
Oct 07, 2012Quiz Created by
Rohit_dilse
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