Social Media Marketing Strategy Quiz Questions
.webp "Social Media Marketing Strategy Quiz Questions - Quiz")
Creating an effective social media marketing strategy requires a combined assessment of your target audience, social marketing objectives, and the skills/culture of your internal organization. The following tool is designed to provide a basic level of insight into the optimum social media strategy for your company or organization. This assessment will identify one of four potential social media marketing strategies for your company or organization based upon your input. The intent of the assessment is to provide you with early insights and "thinking points" as a first step in developing your marketing initiatives. The Four Strategies: TRADITIONAL - low Read morereliance/comfort with online or social media. Continuation with traditional marketing media recommended. READER - Use of basic online marketing tools to complement traditional or print media, e. G. Website, email, newsletters and a focus on SEO INTERACTOR - Employ selected social media applications and interactive tools (polls, surveys, blog, discussion, etc) to engage customers/members and provide feedback. COLLABORATOR - Utilize advanced social media tools (communities, facebook, linkedin, etc. ) to provide customers/members the opportunity to collaborate on programs, products, strategies, etc.
- 1.
What is the primary goal of Social Networking for your company or organization?
- A.
Provide information to target audience
- B.
Reduce marketing/advertising costs
- C.
Involve target audience in conversation with opinions, surveys, discussion, etc
- D.
Get feedback/response
Rate this question:
-
- 2.
What is the age demographic of your primary target audience?
- A.
60+
- B.
45+
- C.
30+
- D.
16+
Rate this question:
-
- 3.
What is the current online technology expertise/usage of your target audience?
- A.
Low
- B.
Moderate
- C.
Strong
- D.
Very Strong
Rate this question:
-
- 4.
Which of these would be most likely to be viewed/used by your target audience?
- A.
Printed Flyer/Advertisement
- B.
Survey, Poll, Video Tour
- C.
Private Social Network
- D.
Website/Email/Newsletter
Rate this question:
-
- 5.
Which of these describes your social media value proposition?
- A.
We're here if you need us!
- B.
Share your ideas with us!
- C.
Look what we can offer you!
- D.
Tell us how we're doing!
Rate this question:
-
- 6.
What is the style of your current marketing message?
- A.
Aggressively business-oriented
- B.
Very conservative/traditional
- C.
Hip and Leading Edge
- D.
Somewhat conservative or traditional
Rate this question:
-
- 7.
Which describes your current online or social media presence?
- A.
Website + some social media (facebook, twitter...)
- B.
Basic static website
- C.
Extensive web 2.0 + advanced social media
- D.
None
Rate this question:
-
- 8.
What is your main reason today for using social networking in your company or organization?
- A.
Gain better feedback from customers/members
- B.
Gain a lead or advantage over competitors/others
- C.
Keep up with current trends and competitors/others
- D.
Develop deeper customer/member relationships
Rate this question:
-
- 9.
What level of technical expertise do you have in-house?
- A.
Advanced social networking
- B.
Minimal
- C.
Basic: website, email, etc.
- D.
Basic social networking (facebook, twitter...)
Rate this question:
-
- 10.
What is the technical level of your senior marketing team?
- A.
Basic - website, email
- B.
Minimal
- C.
Basic social networking users
- D.
Advanced social networking users
Rate this question:
-
Quiz Review Timeline +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
-
Current Version
-
Sep 19, 2024Quiz Edited by
ProProfs Editorial Team -
Jan 11, 2010Quiz Created by
Mcmahonww
Back to top