Market Environment And Analysis Quiz

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Byron Byrd
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  • 1/20 Questions

    The global financial crisis was an example of what type of macro-environmental force?

    • Political
    • Sociocultural
    • Competitive
    • Economic
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About This Quiz


Do you think you know everything about the market environment and analysis? Play this quiz and test your understanding of strategic marketing analysis. Marketing environmental analysis refers to a marketing analysis tool that helps to identify environmental factors, including both internal and external, that affect businesses. If you wish to check your knowledge on the same, you can take up this quiz, and your result will reveal how updated you are with the market trends. Best of luck!

Market Environment And Analysis Quiz - Quiz

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  • 2. 

    A devaluation of the Australian dollar makes exports cheaper and imports more expensive. Within the macro-environment, this is known as a(n):

    • Political forces

    • Economic force

    • Sociocultural force

    • Technological force

    Correct Answer
    A. Economic force
    Explanation
    A devaluation of the Australian dollar affects the economy by making exports cheaper and imports more expensive. This economic force has a direct impact on the country's trade balance and can influence the competitiveness of Australian goods in international markets. It can also affect the purchasing power of consumers and businesses, as imported goods become more expensive. Therefore, the devaluation of the Australian dollar is considered an economic force within the macro-environment.

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  • 3. 

    The influences in a society and/or its culture/s that affect people's attitudes, beliefs, behaviors, preferences, customers, and lifestyles are known as 

    • Demographic forces

    • Technological forces

    • Sociocultural forces

    • Legal forces

    Correct Answer
    A. Sociocultural forces
    Explanation
    Sociocultural forces refer to the influences in a society and/or its culture that shape people's attitudes, beliefs, behaviors, preferences, customers, and lifestyles. These forces include factors such as social norms, values, customs, traditions, and cultural practices that impact individuals and their interactions within a society. They play a significant role in shaping consumer behavior, market trends, and business strategies, as they determine the preferences and needs of individuals within a specific social and cultural context.

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  • 4. 

    An industry may attempt to influence which aspect of its marketing environment to overcome legal regulations?

    • Sociocultural

    • Political

    • Competitive

    • Economic

    Correct Answer
    A. Political
    Explanation
    An industry may attempt to influence the political aspect of its marketing environment to overcome legal regulations. By engaging in lobbying activities, forming alliances with political parties or politicians, and contributing to political campaigns, industries can seek to shape legislation and regulations in their favor. This allows them to navigate legal barriers and create a more favorable business environment.

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  • 5. 

    Which of the following statement is correct?

    • The internal environment includes those factors that are not controllable by the organization.

    • Weaknesses are internal factors that marketers seek to minimize.

    • The internal environment includes factors that are controllable by the organization.

    • Both B and C

    Correct Answer
    A. Both B and C
    Explanation
    The correct answer is "Both B and C." This means that weaknesses, which are internal factors, are sought to be minimized by marketers, and the internal environment includes factors that are controllable by the organization. This implies that weaknesses are part of the internal environment and can be controlled or minimized by the organization.

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  • 6. 

    Which of the following would not be a part of an organization's micro-environment?

    • Competitors

    • Partners such as suppliers and retailers

    • Customers

    • The economy

    Correct Answer
    A. The economy
    Explanation
    The economy would not be a part of an organization's micro-environment because the micro-environment refers to the factors that directly affect the organization and are within its control or influence. The economy, on the other hand, is a macro-environmental factor that is external to the organization and is influenced by various factors such as government policies, global economic conditions, and market trends. While the economy can have an impact on the organization, it is not a part of its immediate micro-environment.

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  • 7. 

    What is the process of breaking the marketing environment into smaller parts to gain a better understanding of it known as?

    • The internal environment

    • Environmental analysis

    • The micro-environment

    • The macro-environment

    Correct Answer
    A. Environmental analysis
    Explanation
    Environmental analysis is the process of breaking the marketing environment into smaller parts to gain a better understanding of it. It involves studying and analyzing various factors such as the internal environment, micro-environment, and macro-environment. By conducting an environmental analysis, marketers can identify and evaluate the opportunities and threats that exist in the market, allowing them to make informed decisions and develop effective marketing strategies.

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  • 8. 

    Which of the following is part of an organization's marketing environment?

    • The organization's micro-environment

    • The organization's macro-environment

    • Any internal or external force affects the organization's ability to create, communicate, deliver, and exchange value offerings.

    • All of the options listed are part of an organization's marketing environment.

    Correct Answer
    A. All of the options listed are part of an organization's marketing environment.
    Explanation
    All of the options listed are part of an organization's marketing environment because an organization's marketing environment includes both its micro-environment and macro-environment. The micro-environment consists of factors that are directly connected to the organization and have a direct impact on its marketing efforts, such as customers, suppliers, competitors, and intermediaries. On the other hand, the macro-environment includes broader factors that are beyond the control of the organization but still affect its marketing activities, such as social, economic, technological, political, and cultural forces. Therefore, both the micro-environment and macro-environment are essential components of an organization's marketing environment.

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  • 9. 

    When using the PESTEL framework, marketers are investigating.

    • Internal forces

    • Macro-environmental forces

    • Micro-environmental forces

    • Competitive forces

    Correct Answer
    A. Macro-environmental forces
    Explanation
    When using the PESTEL framework, marketers are investigating macro-environmental forces. The PESTEL framework is a tool used to analyze the external factors that can impact a business or industry. It stands for Political, Economic, Social, Technological, Environmental, and Legal factors. By examining these macro-environmental forces, marketers can gain insights into the broader societal and environmental factors that may affect their organization's strategies, operations, and overall success. This analysis helps marketers understand the external landscape and make informed decisions about their marketing strategies.

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  • 10. 

    Which market structure has only one supplier and many substantial, potentially insurmountable barriers to new entrants?

    • Oligopoly

    • Monopoly

    • Monopolistic competition

    • Pure competition

    Correct Answer
    A. Monopoly
    Explanation
    A monopoly is a market structure that has only one supplier. In this type of market, there are substantial barriers to new entrants, which means that it is difficult for other companies to enter and compete. The monopolistic firm has control over the supply of a particular product or service, allowing it to set prices and make decisions without facing significant competition. This lack of competition can lead to higher prices and reduced consumer choice.

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  • 11. 

    A new housing estate with landscaping covenants opens in the vicinity of a garden nursery business. In terms of a SWOT analysis, this would represent ___________.

    • A strength

    • An opportunity

    • A threat

    • A weakness

    Correct Answer
    A. An opportunity
    Explanation
    The opening of a new housing estate with landscaping covenants in the vicinity of a garden nursery business presents an opportunity. This is because the housing estate can potentially bring in a large number of new customers for the nursery business. The landscaping covenants indicate that the residents of the housing estate are likely to be interested in maintaining and enhancing their gardens, which aligns with the products and services offered by the nursery business. Therefore, the proximity of the housing estate creates an opportunity for the nursery business to increase its customer base and potentially boost its sales.

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  • 12. 

    Marketing metrics are measures that are used to ________________

    • Assess the micro-environment

    • Assess the macro-environment

    • Assess marketing performance

    • Assess marketing planning

    Correct Answer
    A. Assess marketing performance
    Explanation
    Marketing metrics are measures that are used to evaluate and analyze the effectiveness and efficiency of marketing efforts. These metrics provide insights into various aspects of marketing performance such as sales revenue, customer acquisition and retention, brand awareness, customer satisfaction, and return on investment. By assessing marketing performance through metrics, businesses can identify strengths and weaknesses in their marketing strategies, make data-driven decisions, and optimize their marketing activities to achieve better results.

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  • 13. 

    Which of the following is not a part of an organization's external environment?

    • Customers

    • Competitors

    • The micro-environment

    • All of the options listed are part of an organization's external environment.

    Correct Answer
    A. All of the options listed are part of an organization's external environment.
    Explanation
    The correct answer is that all of the options listed are part of an organization's external environment. This means that customers, competitors, and the micro-environment are all factors that exist outside of the organization but can still have an impact on its operations and success. Understanding and managing these external factors is crucial for organizations to adapt and thrive in their respective industries.

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  • 14. 

    A level of competition characterized by consumers often having limited financial resources is known as

    • Generic competition

    • Total budget competition

    • Monopolistic competition

    • Brand competition

    Correct Answer
    A. Total budget competition
    Explanation
    Total budget competition refers to a level of competition where consumers have limited financial resources. This means that consumers have a fixed budget and need to make choices based on their financial constraints. In this type of competition, companies need to offer products or services that fit within the consumer's budget. It is important for companies to understand the purchasing power of their target market and price their products accordingly to remain competitive in this segment.

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  • 15. 

    An organization that cuts its marketing budget during an economic downturn could be more likely to view marketing as ____________.

    • A cost

    • An investment

    • Essential

    • Both a and c

    Correct Answer
    A. A cost
    Explanation
    During an economic downturn, organizations often face financial constraints and prioritize cost-cutting measures. By cutting the marketing budget, the organization may perceive marketing as an expense rather than an investment. This suggests that they view marketing as a cost that needs to be minimized to reduce expenses and conserve resources. Therefore, the correct answer is "A cost."

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  • 16. 

    Which marketing metric is it? The level of consumer awareness of an organization's product.

    • Brand equity

    • Return on investment

    • Customer satisfaction

    • Market share

    Correct Answer
    A. Brand equity
    Explanation
    Brand equity refers to the value and perception that consumers have of a particular brand. It is a measure of the level of consumer awareness and recognition of a brand's products or services. Brand equity is built over time through consistent marketing efforts, positive customer experiences, and strong brand positioning. It reflects the overall strength and reputation of a brand in the market, and can have a significant impact on consumer purchasing decisions and loyalty.

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  • 17. 

    An organization chart can be a useful tool to help analyze an organization's ________________.

    • Market perception

    • Marketing mix

    • External environment

    • Internal environment

    Correct Answer
    A. Internal environment
    Explanation
    An organization chart can be a useful tool to help analyze an organization's internal environment. This is because an organization chart visually represents the structure and hierarchy of an organization, including the relationships between different departments, teams, and individuals. By studying the organization chart, one can gain insights into the internal dynamics, communication channels, decision-making processes, and overall functioning of the organization. It can also help identify areas of strengths, weaknesses, and potential bottlenecks within the internal environment.

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  • 18. 

    Primary produces such as wheat farmers construct dams in an attempt to influence their businesses are what type of environment?

    • Internal environment

    • External environment

    • Micro-environment

    • Macro-environment

    Correct Answer
    A. Internal environment
    Explanation
    The given correct answer, "Internal environment," suggests that primary producers like wheat farmers construct dams to influence their businesses within their own organization or industry. This implies that the construction of dams is a strategic decision made by the farmers themselves, rather than being influenced by external factors such as market conditions or government regulations. Therefore, the construction of dams is considered as a part of the internal environment of the farmers' businesses.

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  • 19. 

    As the recently appointed marketing manager for a growing fashion brand, you spend your first few months on the job understanding the business, your competitor's businesses, and the marketing environment. The comprehensive understanding you are engaged in is known as:

    • Marketing planning

    • Situational analysis

    • The competitive analysis

    • Company analysis

    Correct Answer
    A. Situational analysis
    Explanation
    The comprehensive understanding that the marketing manager is engaged in during the first few months on the job, which involves understanding the business, competitor's businesses, and the marketing environment, is known as situational analysis. This analysis helps the manager gain insights into the current situation of the brand and its competitors, enabling them to make informed decisions and develop effective marketing strategies.

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  • 20. 

    Working for the Aldi supermarket chain, you are very aware of the activities of your company's competitors, Coles, and Woolworths, and find that you frequently make changes to your businesses in response to actions they have taken. You also notice that they react when you make changes to your business offering. This competition is occurring within the:

    • Internal environment

    • Micro-environment

    • The competitive-environment

    • The macro-environment

    Correct Answer
    A. Micro-environment
    Explanation
    The correct answer is micro-environment. The micro-environment refers to the specific factors and actors that directly influence a company's operations and performance. In this scenario, the activities and actions of Coles and Woolworths, as competitors, are part of the micro-environment as they directly impact the business decisions and strategies of Aldi. The micro-environment includes factors such as competitors, customers, suppliers, and other stakeholders that have a direct influence on the company's day-to-day operations and competitiveness.

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Quiz Review Timeline (Updated): Mar 29, 2024 +

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  • Current Version
  • Mar 29, 2024
    Quiz Edited by
    ProProfs Editorial Team
  • Sep 16, 2012
    Quiz Created by
    Byron Byrd
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