About Your Company Quiz Questions

1.

Which of the following was not identified as a component of the promotion mix used ot motivate customer to action
- A.
  
  Advertising
- B.
  
  Personal Selling
- C.
  
  Publicity
- D.
  
  Visual Merchandising
- E.
  
  All of the above
Correct Answer
E. All of the above

Explanation
The correct answer is "All of the above." This means that all of the options listed (advertising, personal selling, publicity, and visual merchandising) were identified as components of the promotion mix used to motivate customers to action.

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2.

In marketing _________ states that viewers move in a linear series steps from perception to purchase?
- A.
  
  The view model
- B.
  
  ADEA approach
- C.
  
  ELM
- D.
  
  A&B
- E.
  
  None of the above
Correct Answer
B. ADEA approach

Explanation
The correct answer is ADEA approach. ADEA stands for Attention, Desire, Engagement, and Action. This approach suggests that viewers go through these four steps in a linear series from perceiving a product or service to making a purchase. Attention refers to capturing the viewer's attention, desire involves creating a desire or interest in the product, engagement involves engaging the viewer with more information or interaction, and action is the final step where the viewer takes the desired action of making a purchase.

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3.

According toour interview packet before the interview you should?
- A.
  
  Evaluate and Know yourself
- B.
  
  Research Employers
- C.
  
  Bring extra copies of your resume
- D.
  
  Dress for sucess
- E.
  
  All of the above
Correct Answer
E. All of the above

Explanation
The correct answer is "All of the above." Before an interview, it is important to evaluate and know yourself, research employers, bring extra copies of your resume, and dress for success. Evaluating and knowing yourself helps in understanding your strengths, weaknesses, and skills. Researching employers allows you to gather information about the company and tailor your answers accordingly. Bringing extra copies of your resume ensures that you are prepared for any unexpected situations. Dressing for success shows professionalism and respect for the interview process. Therefore, all of these actions are necessary before an interview.

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4.

The company you work for has in increase of profits for the quarter; and the executives reason that the profit increase was due to increase sales within the company; This scenario exemplifies which type of reasoning
- A.
  
  Reasoning from effect to cause
- B.
  
  Reasoning from cause to effect
- C.
  
  Reasoning by example
- D.
  
  Citing new valued information
- E.
  
  Sign reasoning
Correct Answer
B. Reasoning from cause to effect

Explanation
The executives are using the increase in profits as the cause and attributing it to the increase in sales as the effect. They are reasoning that the increase in sales caused the increase in profits. This is an example of reasoning from cause to effect.

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5.

According to Dues & Brown all of the following are presentation principles except
- A.
  
  Its about the audience
- B.
  
  Its an interaction
- C.
  
  Every presentation needs an introduction, body, and conclusion
- D.
  
  Attention is voluntary and difficult to maintain
- E.
  
  All of the above
Correct Answer
E. All of the above

Explanation
The correct answer is "All of the above." This means that all of the options provided (about the audience, it's an interaction, every presentation needs an introduction, body, and conclusion, attention is voluntary and difficult to maintain) are presentation principles according to Dues & Brown.

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6.

The rational element of a persuasive element is called the:
- A.
  
  Argument
- B.
  
  Reinforcement
- C.
  
  Evidence
- D.
  
  Credibility
- E.
  
  None of the above
Correct Answer
A. Argument

Explanation
The rational element of a persuasive element is called the argument because it refers to the logical reasoning and evidence presented to support a claim or persuade someone to agree with a certain viewpoint. Arguments are used to provide a logical structure and coherence to a persuasive message, making it more convincing and compelling to the audience.

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7.

The three factors that characterize a crisis are:
- A.
  
  Surprise, Opportunity, Competition
- B.
  
  Poor planning, Lack of leadership, Threat
- C.
  
  Short decision time, Competition, Surprise
- D.
  
  Surprise, Short decision time, Threat
- E.
  
  Threat, Long decision time, Poor planning
Correct Answer
D. Surprise, Short decision time, Threat

Explanation
A crisis is typically characterized by three factors: surprise, short decision time, and threat. When a crisis occurs, it often catches people off guard, leading to a sense of surprise. Additionally, the urgency of the situation requires quick decision-making, as there may not be much time to carefully consider all options. Finally, a crisis is often accompanied by a significant threat, whether it be to individuals, organizations, or society as a whole. Therefore, the combination of surprise, short decision time, and threat best represents the characteristics of a crisis.

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8.

SWOT stand for Strength, Weakness, Opposition, & Threat
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
The given statement is false. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is a strategic planning tool used to assess an organization's internal strengths and weaknesses, as well as external opportunities and threats in the business environment. The correct answer is False.

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9.

A major function of organizational communication is to communicate with the various representatives of the environment
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Organizational communication plays a crucial role in facilitating communication between an organization and its external environment. By interacting with various representatives of the environment such as customers, suppliers, government agencies, and the public, organizations can gather information, build relationships, and negotiate agreements. This helps organizations stay informed about market trends, customer needs, and regulatory changes, enabling them to make informed decisions and adapt their strategies accordingly. Therefore, the statement that a major function of organizational communication is to communicate with the various representatives of the environment is true.

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10.

Circular reasoning is
- A.
  
  Using supportive premise to build your argument
- B.
  
  When the argument is an open loop
- C.
  
  Using unsupportive premise to support your argument
- D.
  
  None of the above
- E.
  
  All of the above
Correct Answer
C. Using unsupportive premise to support your argument

Explanation
Circular reasoning is a logical fallacy in which the argument relies on its own conclusion as a premise. It occurs when someone assumes what they are trying to prove, using unsupported or unproven statements to support their argument. This creates a circular loop where the conclusion is used to support the premises, and the premises are used to support the conclusion. This type of reasoning is invalid and does not provide a strong or convincing argument.

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About Your Company Quiz Questions

Which of the following was not identified as a component of the promotion mix used ot motivate customer to action

In marketing _________ states that viewers move in a linear series steps from perception to purchase?

According toour interview packet before the interview you should?

The company you work for has in increase of profits for the quarter; and the executives reason that the profit increase was due to increase sales within the company; This scenario exemplifies which type of reasoning

According to Dues & Brown all of the following are presentation principles except

The rational element of a persuasive element is called the:

The three factors that characterize a crisis are:

SWOT stand for Strength, Weakness, Opposition, & Threat

A major function of organizational communication is to communicate with the various representatives of the environment

Circular reasoning is