Commerce - Promoting And Selling Quiz

Promotion refers to the methods used by a business to inform, persuade, and remind consumers about its products. This includes activities such as advertising, personal selling, sales promotion, and public relations. These methods are aimed at creating awareness, generating interest, and ultimately convincing consumers to purchase the product. Promotion is an essential component of the marketing mix and plays a crucial role in increasing brand visibility, driving sales, and building customer loyalty.

Product differentiation refers to the practice of making products that are essentially the same or similar to those of competitors appear different and/or better. This strategy aims to create a unique selling proposition and competitive advantage by highlighting distinctive features, benefits, or branding elements. By differentiating their products, businesses can attract customers and stand out in the market, ultimately leading to increased sales and market share.

The given statement is correct because public relations involve various activities that are focused on establishing and nurturing positive relationships between a business and its customers. These activities may include communication campaigns, media relations, community engagement, and reputation management, all of which aim to create a favorable image of the business and enhance its relationship with customers.

The term 'target market' refers to the group of customers to whom the business intends to sell its product. This means that the business identifies a specific group of individuals who are most likely to be interested in and purchase their product. By focusing their marketing efforts on this target market, businesses can tailor their strategies and messages to effectively reach and appeal to these specific customers, increasing the likelihood of sales and success.

The correct answer is "Stereotypical images, overemphasis on sex to sell products." This answer accurately identifies two major criticisms of some promotion strategies, particularly advertising, that relate to gender. Stereotypical images refer to the portrayal of gender roles and characteristics in a narrow and limited way, reinforcing societal norms and expectations. Overemphasis on sex to sell products refers to the use of sexual imagery or innuendos in advertising campaigns, which can objectify and exploit individuals, particularly women, for commercial gain. Both of these criticisms highlight the need for more inclusive and responsible advertising practices.

Publicity refers to the attention and exposure that a person, product, or organization receives through media coverage or promotional activities. The statement "Publicity is free" implies that gaining publicity does not require any monetary cost. This is often true as media coverage, social media mentions, and word-of-mouth promotion can be obtained without direct payment. However, it is important to note that while publicity itself may be free, the efforts and resources required to generate and maintain publicity may still have associated costs.

The factors that differentiate products are service, convenience, social and environmental issues, and value. These factors set one product apart from another and make it unique. Service refers to the level of customer support and assistance provided by the company. Convenience relates to how easy and accessible the product is for the consumer. Social and environmental issues consider the impact of the product on society and the environment. Value refers to the benefits and quality offered by the product in relation to its price. These factors contribute to the overall perception and desirability of a product in the market.

Below-the-line promotions refer to promotional activities for which the business does not make use of an advertising agency. This means that the business conducts its own promotional activities without outsourcing it to an external agency. This can include activities such as direct mail, email marketing, social media marketing, public relations, and sales promotions. By not using an advertising agency, the business has more control over the promotional activities and can tailor them to their specific needs and target audience.

Coca-Cola's selling techniques include a wide range of products, sponsorship, and product features. However, classified ads are not an example of their selling techniques. Classified ads typically involve short, text-based advertisements placed in newspapers or online platforms, which may not be the most effective method for promoting Coca-Cola's products to a wide audience. Instead, Coca-Cola focuses on strategies like product placement, celebrity endorsements, and creative marketing campaigns to engage consumers and increase sales.

The Trade Practices Act 1974 is the correct answer because it is the legislation specifically related to promoting and selling. This act is designed to prevent false claims and unethical practices in advertising and promotion. It sets out the rules and regulations that businesses must follow to ensure fair competition and protect consumers from misleading or deceptive advertising. By enforcing this act, the government aims to promote ethical practices in the marketplace and maintain a level playing field for businesses.