1.
What is the main purpose of delivering a presentation?
Correct Answer
A. To have a clear understanding of the prospect's needs, as well as the opportunities and challenges in the market and to have a proactive advertising solution to assist the prospect in accomplishing the company's goals.
Explanation
The main purpose of delivering a presentation is to have a clear understanding of the prospect's needs, as well as the opportunities and challenges in the market. Additionally, the presentation should provide a proactive advertising solution to assist the prospect in accomplishing the company's goals.
2.
What are the nine steps of the MAX Presentation Process?
Correct Answer(s)
A. Opening Statement
B. Review Prospect's Situation and Goals
D. Provide an Overview of the Presentation
E. Discuss Opportunities and Challenges
F. Describe the Power of Your Products
G. Share Creative and "Big Picture" Strategies
H. Confirm Solutions
I. Review Investment & Secure Commitment
K. Finalize Agreement, Discuss Details & Next Steps
Explanation
The given answer provides a comprehensive list of the nine steps of the MAX Presentation Process. It starts with the Opening Statement, followed by reviewing the Prospect's Situation and Goals. Then, it moves on to providing an Overview of the Presentation, discussing Opportunities and Challenges, describing the Power of Your Products, and sharing Creative and "Big Picture" Strategies. The next steps involve confirming Solutions, reviewing Investment & securing Commitment, finalizing the Agreement, discussing Details & Next Steps, and finally, reviewing the Calendar and Time Frame for Future Appointments.
3.
After you review the prospect's goals and challenges that the person shared with you in the needs analysis meeting, what should you ask the prospect and why?
Correct Answer
A. Ask the prospect if anything has changed since your last meeting with them because it involves the prospect and confirms accuracy of the ideas and solutions you are recommending.
Explanation
The correct answer is to ask the prospect if anything has changed since your last meeting with them because it involves the prospect and confirms the accuracy of the ideas and solutions you are recommending. By asking this question, you are showing that you are actively listening to the prospect and taking their input into consideration. Additionally, it allows you to stay updated on any changes that may have occurred in the prospect's situation, which could impact the recommendations you provide.
4.
It's important to limit your presentation to three key topics because ____________.
Correct Answer
B. People retain a few main points better than they do a large amount of data, which can lead to information overload.
Explanation
People retain a few main points better than they do a large amount of data, which can lead to information overload. By limiting the presentation to three key topics, the audience is more likely to remember and understand the main points being discussed. This approach helps to avoid overwhelming the audience with excessive information and allows for better retention and comprehension of the material presented. Additionally, limiting the topics ensures that there is enough time to cover all the essential components of the presentation without rushing or omitting important information.
5.
What is the best response in handling an objection of a prospect states in your presentation: "You can make research numbers appear any way you want to."
Correct Answer
C. I appreciate your desire for accurate information. I do not want to simply sell you advertising. If you want more clarification so you feel more comfortable with your decision, I'll be happy to provide you with further information.
Explanation
The best response in handling the objection of a prospect stating "You can make research numbers appear any way you want to" is to acknowledge their desire for accurate information and assure them that the goal is not just to sell advertising. By offering further clarification and information, the salesperson shows their willingness to address the prospect's concerns and provide them with the necessary details to make an informed decision. This response demonstrates a commitment to transparency and builds trust with the prospect.
6.
Which of the following examples could be the best type of supporting evidence that you can use in a presentation?
Correct Answer(s)
A. Statistical Data
B. Quotes from People or Books
C. Client Testimonials
Explanation
Statistical data, quotes from people or books, and client testimonials are all examples of supporting evidence that can be used in a presentation. Statistical data provides factual information and can help to strengthen an argument or point being made. Quotes from people or books can provide expert opinions or perspectives that support the topic being discussed. Client testimonials can add credibility and real-life examples to the presentation. Using a combination of these types of evidence can enhance the persuasiveness and effectiveness of the presentation.
7.
If you make an error in your presentation, such as a statistic incorrectly, what should you say?
Correct Answer(s)
A. Permit me to clarify that...
C. Let me correct that statement...
D. What I meant to say is...
Explanation
The correct answer is "Permit me to clarify that..., Let me correct that statement..., What I meant to say is..." These options are all appropriate responses when making an error in a presentation. They show a willingness to correct the mistake and provide the correct information or clarification. "Never mind" and "None of the above" are not suitable responses as they do not address the error. "Disregard that statement because I can't verify the source" is also not a recommended response as it does not take responsibility for the error.
8.
To help minimize nervousness before a presentation, you could practice deep breathing and press your palms together tightly.
Correct Answer
A. True
Explanation
Practicing deep breathing and pressing palms together tightly can help minimize nervousness before a presentation. Deep breathing helps to calm the body and mind by slowing down the heart rate and reducing stress. Pressing palms together tightly activates pressure points in the hands, which can help to alleviate anxiety and promote a sense of grounding. Therefore, the statement is true.
9.
The three most common presentation topics recommended in this program are: (1) Revenue Potential in Market (Opportunities), (2) Competition is Fierce (Challenges), and (3) The Power of Your Products.
Correct Answer
A. True
Explanation
The given answer is true because the statement mentions the three most common presentation topics recommended in the program, which are Revenue Potential in Market (Opportunities), Competition is Fierce (Challenges), and The Power of Your Products. It implies that these topics are indeed recommended in the program, making the answer true.
10.
Share as much data as possible about your market to reinforce your knowledge of the market and help push your presentation to close.
Correct Answer
B. False
Explanation
The statement suggests that sharing data about the market can help strengthen one's understanding and persuade the audience during a presentation. However, the correct answer is "False" because the statement is incorrect. Sharing data alone may not be sufficient to close a presentation. While data can support arguments and provide evidence, other factors such as effective communication, compelling storytelling, and addressing the audience's needs and concerns are also crucial in closing a presentation successfully.