Direct Email And Custom Email Quiz 2016
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The minimum of number of emails sent per campaign is:
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10K
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20K
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25K
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5K
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The 'Direct Email and Custom Email Quiz 2016' assesses knowledge on email campaign regulations and strategies. It covers topics such as minimum campaign sizes, audience adjustments, compliance with CAN-SPAM laws, and performance guarantees in email marketing.
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Once a client is locked into a 3, 6, or 12 month Custom Email campaign, what can be changed?
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Reach a different audience every month
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Date of the monthly send
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Audience every 3 months
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The email creative theme
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All of the above can change
Correct Answer
A. Audience every 3 monthsExplanation
The rules of Custom Email Program cannot be changed.
If a client wants to make their own "custom" program with greater frequency, different audience, etc, use the Direct Email pricing and ala cart additional tracking solutions.Rate this question:
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- 3.
Business owners can supply us with their own customer list for us to distribute through our Direct Email Marketing product.
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True
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False
Correct Answer
A. FalseExplanation
We cannot include a client's existing database in our blast. We CAN "scrub" a client's database from our universe of emails so that existing customers/patients/clients don't receive the email offer. The client must provide the database in CSV (comma separated value) format to Propel during the Kick Off Call or Intake Call.Rate this question:
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- 4.
Business owners are GUARANTEED a minimum open rate of 8% and 1% click thru rate for both Direct Email product and Custom Email campaigns.
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True
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False
Correct Answer
A. TrueExplanation
The statement is true because business owners are promised a minimum open rate of 8% and a minimum click-through rate of 1% for both Direct Email product and Custom Email campaigns. This guarantee ensures that the business owners will receive a certain level of engagement and interaction from their email marketing efforts.Rate this question:
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- 5.
Direct Email Marketing lists are CAN-SPAM compliant which means we have permission to send these emails to consumers who have opted into the database.
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True
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False
Correct Answer
A. TrueExplanation
The statement explains that Direct Email Marketing lists are CAN-SPAM compliant, indicating that they adhere to the rules and regulations set by the CAN-SPAM Act. This means that the emails sent to consumers on these lists are only sent to individuals who have given their permission or opted into the database, ensuring that the emails are being sent to willing recipients. Therefore, the statement is true.Rate this question:
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- 6.
True or false? If minimum open and click through guarantees aren’t met, additional small batches of emails will be sent until they are.
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False
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True
Correct Answer
A. TrueExplanation
If the minimum open and click-through guarantees are not met, additional small batches of emails will be sent until they are. This means that if the desired number of recipients opening and clicking through the emails is not achieved, the system will continue sending small batches of emails until the guarantees are met.Rate this question:
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- 7.
Who completes email count request to determine how many emails are available to target?
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Client Services Specialist
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Salesperson
Correct Answer
A. SalespersonExplanation
This must be completed before even talking pricing because the product is a CPM model.
Orders cannot be entered without this step completed.Rate this question:
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- 8.
What is the email address to use to submit a count request?
Rate this question:
- 9.
What is the Turnaround time for count requests?
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2 business days
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3 business days
Correct Answer
A. 3 business daysExplanation
The turnaround time for count requests is 3 business days. This means that it will take 3 business days for the count requests to be processed and completed.Rate this question:
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- 10.
What is the passcode to the Propel Training site?
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Propel
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PropelU
Correct Answer
A. PropelUExplanation
The passcode to the Propel Training site is "propelU".Rate this question:
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- 11.
Check each of the elements included in Custom Email campaigns at no additional cost
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Campaign Landing Page
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Two color, web-friendly logo
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Call Tracking phone number
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Content creation
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Responsive email theme
Correct Answer(s)
A. Campaign Landing Page
A. Call Tracking phone number
A. Content creation
A. Responsive email themeExplanation
Custom Email campaigns include a CLP, Call Tracking number and Content Creation within a Responsive email theme. A two color logo would incur an additional fee.Rate this question:
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- 12.
What steps should you take after selling a Direct Email campaign or Custom Email program? Check all that apply.
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Enter the order by calling 1-800-549-3670 Option #2 to order the product sale
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Send the returned quote provided by the Direct Email Team to the Client Services Specialist right after you've ordered the product sale.
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Log into training.propelmarketing.com user: propel passcode: propelU
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Plan to attend the first 10 to 15 minutes of the Kick Off Call to ensure a smooth transition.
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Provide the Client Services Specialist as much information as possible, such as special offers with expiration dates.
Correct Answer(s)
A. Enter the order by calling 1-800-549-3670 Option #2 to order the product sale
A. Send the returned quote provided by the Direct Email Team to the Client Services Specialist right after you've ordered the product sale.
A. Plan to attend the first 10 to 15 minutes of the Kick Off Call to ensure a smooth transition.
A. Provide the Client Services Specialist as much information as possible, such as special offers with expiration dates.Explanation
Please remember to prepare Custom Email clients to prepare for the Intake Call, the client needs to be prepared with:
3 offers with expiration dates – one for each month, theme choice and color scheme, all materials (logo, images, content, etc.); a firm decion on the time of month to send offers, completed Direct Email Count Request (by sales rep).
Expectations set during the sales process should carry over smoothly for success.Rate this question:
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Quiz Review Timeline (Updated): Mar 22, 2023 +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Mar 22, 2023Quiz Edited by
ProProfs Editorial Team -
Jun 22, 2016Quiz Created by
Karen Nelson
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