Digital Marketing: Basics Of Search Engine Optimisation! Quiz

Improving the design and user experience of a website on mobile can lead to a better user engagement and satisfaction. This can result in increased time spent on the site, lower bounce rates, and higher click-through rates, which are all factors that search engines consider when determining rankings. Therefore, it is likely that enhancing the mobile experience of a website will improve its ranking in mobile search results.

To get a greater number of relevant click-throughs from search, it is important to match your keywords to the customer needs, rather than just your product description. By understanding what customers are searching for and aligning your keywords with their needs, you can increase the chances of your website appearing in relevant search results. This approach focuses on targeting the right audience and catering to their specific requirements, ultimately leading to a higher number of click-throughs from search.

Google's guard-animal Penguin penalizes sites for engaging in dodgy off-site optimization practices such as link-buying. This means that if a website is found to be buying links in order to manipulate search engine rankings, Penguin will take action against it. Penguin's role is to ensure that websites are not using unethical tactics to artificially boost their visibility in search results.

Google's latest update, Hummingbird, is optimized for natural-language searches, which means it focuses on understanding the context and authority of the content rather than just keywords. This means that instead of simply matching keywords, Hummingbird looks at the overall context of the search query and the authority of the websites providing the information. By doing so, Google aims to provide more relevant and accurate search results for users. This update emphasizes the importance of high-quality and authoritative content that matches the user's search intent, rather than relying solely on specific keywords.

On a daily basis, around 15% of queries have never been seen before by Google's search engine. This means that a significant portion of the searches conducted on Google are unique and have not been previously encountered by the search engine. This highlights the vast amount of information and diverse range of topics that users search for on a daily basis.

Having more engaging content on your site can optimize both on-site and off-site rankings. Engaging content attracts and retains visitors, increasing the time they spend on your site and reducing bounce rates, which positively impacts on-site rankings. It also encourages users to share your content, leading to more backlinks and improved off-site rankings. Additionally, engaging content enhances user experience, improves brand reputation, and increases the likelihood of conversions and customer loyalty.

A high ranking is built on reputation and authority. Reputation refers to the perception and credibility of a website or brand among its users and the online community. It is earned through consistent delivery of quality content, positive user experiences, and positive feedback from users. Authority, on the other hand, is gained through expertise in a particular niche or industry, as well as the trust and recognition from both users and search engines. When a website has a strong reputation and authority, it is more likely to be ranked higher in search engine results pages, leading to increased visibility and traffic.

The correct answer is http://adwords.google.com/keywordplanner. This is because the Google AdWords Keyword Planner is a tool specifically designed for predicting search volumes of keywords. It allows users to research and analyze keywords, get historical statistics, and create new keyword ideas for their advertising campaigns.

Google's guard animal Panda is designed to lower the ranking of low-quality or spammy sites. This means that when Panda detects websites that have poor content or engage in spammy practices, it will penalize them by giving them a lower ranking in Google's search results. This helps to ensure that users are presented with high-quality and relevant websites when they search for information, improving the overall search experience.

The correct answer is (average-value-per-customer) - (cost-per-customer). This equation calculates the return on investment (ROI) for pay-per-click (PPC) ads by subtracting the cost per customer from the average value per customer. This metric allows you to determine the profitability of your PPC ads by comparing the revenue generated from each customer to the cost incurred to acquire that customer. A higher value indicates a more favorable ROI, indicating that the PPC ads are generating more revenue than the cost of acquiring customers.

The factors that have a direct bearing on the ranking of a page in Google Search are recently updated, Facebook shares and likes, page loads quickly, and location data. Recently updated content indicates that the page is active and relevant. Facebook shares and likes suggest that the page has valuable and engaging content. Page load speed is important for user experience and Google's algorithm takes it into consideration. Location data helps in providing personalized and relevant search results based on the user's location. The color of the website does not directly impact the ranking of a page in Google Search.