Email Marketing Master Course: Class 2 Quiz
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Why Segmentation is Critical to Growing Your Business with Stephanie Miller
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- 1.
From a marketer’s perspective, all leads are equal.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
All leads are not the same. They may have different needs, reside in different stages of the sales cycle, and make purchase decisions in different ways. And the marketing communications they receive must take these differences into account.Rate this question:
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- 2.
Groups of subscribers that interact with your brand and marketing differently from each other are called:
- A.
Targets
- B.
Segments
- C.
Members
- D.
All of the above
Correct Answer
B. SegmentsExplanation
Segments reflect a change in behavior; targets reside within segments.Rate this question:
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- 3.
Segmentation is a methodology designed to:
- A.
Make data accessible
- B.
Increase message frequency
- C.
Engage subscribers
- D.
None of the above
Correct Answer
C. Engage subscribersExplanation
Use segmentation to engage subscribers at the right time with the right message.Rate this question:
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- 4.
Excellent data management supports which of the following:
- A.
Improved customer experiences
- B.
More efficient marketing programs
- C.
Improved marketing performance and accountability
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
Data management makes marketing more efficient and effective by improving internal processes and collaboration; driving engagement through a deeper understanding of relevance, timeliness and convenience; enabling performance tracking and optimization, and more.Rate this question:
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- 5.
Lead scoring helps you get closer to the target.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Lead scoring helps identify when someone is in the market, but it’s the engagement strategy you use to them court those leads that will help you get closer to those targets.Rate this question:
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- 6.
Engagement is something that happens between the subscriber and your email message.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Engagement is something that happens over time, across all your communications in all channels.Rate this question:
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- 7.
When an individual opts in, they are granting the brand permission to send them a stream of email marketing offers.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Subscribers expect to receive interesting and helpful content when they offer their email addresses to brands--not a constant stream of sales pitches. Comply with the subscriber covenant by putting offers in context with the overall conversation stream.Rate this question:
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- 8.
A ground-up messaging strategy includes which of the following program types:
- A.
Base programs such as promotions and newsletters
- B.
Triggered programs based on subscriber activity
- C.
One-off programs
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
With a ground-up messaging strategy, you want to supplement the standard base program stream with highly customized trigger programs and the occasional one-off program.Rate this question:
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- 9.
Preference centers are accurate predictors of relevancy over time.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Subscriber preferences evolve, and few subscribers take the time to update their preference center settings--so while preference centers are great for providing interest data at the time of registration, keep in mind that they will become less accurate over time.Rate this question:
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- 10.
Email doesn’t work without a good content strategy.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Content is the key to subscriber engagement.Rate this question:
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Current Version
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Nov 28, 2023Quiz Edited by
ProProfs Editorial Team -
Mar 14, 2012Quiz Created by
Marketingprofs
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