Email Marketing Master Course: Class 2 Quiz

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Quizzes Created: 9 | Total Attempts: 6,510

Questions: 10 | Attempts: 98 | Updated: Nov 28, 2023

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Email Marketing Master Course: Class 2 Quiz - Quiz

Why Segmentation is Critical to Growing Your Business with Stephanie Miller
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Questions and Answers

1.

From a marketer’s perspective, all leads are equal.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
All leads are not the same. They may have different needs, reside in different stages of the sales cycle, and make purchase decisions in different ways. And the marketing communications they receive must take these differences into account.

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2.

Groups of subscribers that interact with your brand and marketing differently from each other are called:
- A.
  
  Targets
- B.
  
  Segments
- C.
  
  Members
- D.
  
  All of the above
Correct Answer
B. Segments

Explanation
Segments reflect a change in behavior; targets reside within segments.

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3.

Segmentation is a methodology designed to:
- A.
  
  Make data accessible
- B.
  
  Increase message frequency
- C.
  
  Engage subscribers
- D.
  
  None of the above
Correct Answer
C. Engage subscribers

Explanation
Use segmentation to engage subscribers at the right time with the right message.

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4.

Excellent data management supports which of the following:
- A.
  
  Improved customer experiences
- B.
  
  More efficient marketing programs
- C.
  
  Improved marketing performance and accountability
- D.
  
  All of the above
Correct Answer
D. All of the above

Explanation
Data management makes marketing more efficient and effective by improving internal processes and collaboration; driving engagement through a deeper understanding of relevance, timeliness and convenience; enabling performance tracking and optimization, and more.

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5.

Lead scoring helps you get closer to the target.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Lead scoring helps identify when someone is in the market, but it’s the engagement strategy you use to them court those leads that will help you get closer to those targets.

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6.

Engagement is something that happens between the subscriber and your email message.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Engagement is something that happens over time, across all your communications in all channels.

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7.

When an individual opts in, they are granting the brand permission to send them a stream of email marketing offers.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Subscribers expect to receive interesting and helpful content when they offer their email addresses to brands--not a constant stream of sales pitches. Comply with the subscriber covenant by putting offers in context with the overall conversation stream.

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8.

A ground-up messaging strategy includes which of the following program types:
- A.
  
  Base programs such as promotions and newsletters
- B.
  
  Triggered programs based on subscriber activity
- C.
  
  One-off programs
- D.
  
  All of the above
Correct Answer
D. All of the above

Explanation
With a ground-up messaging strategy, you want to supplement the standard base program stream with highly customized trigger programs and the occasional one-off program.

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9.

Preference centers are accurate predictors of relevancy over time.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Subscriber preferences evolve, and few subscribers take the time to update their preference center settings--so while preference centers are great for providing interest data at the time of registration, keep in mind that they will become less accurate over time.

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10.

Email doesn’t work without a good content strategy.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Content is the key to subscriber engagement.

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1
0

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Current Version
Nov 28, 2023

Quiz Edited by
ProProfs Editorial Team
Mar 14, 2012

Quiz Created by
Marketingprofs

Email Marketing Master Course: Class 2 Quiz

From a marketer’s perspective, all leads are equal.

Groups of subscribers that interact with your brand and marketing differently from each other are called:

Segmentation is a methodology designed to:

Excellent data management supports which of the following:

Lead scoring helps you get closer to the target.

Engagement is something that happens between the subscriber and your email message.

When an individual opts in, they are granting the brand permission to send them a stream of email marketing offers.

A ground-up messaging strategy includes which of the following program types:

Preference centers are accurate predictors of relevancy over time.

Email doesn’t work without a good content strategy.