Hootcamp Social Media Exam

Google+ is the correct answer because it is a relatively new social network that gained 10 million users in just 16 days. This demonstrates its impressive adoption rate and suggests that it quickly gained popularity among users.

LinkedIn is a professional networking platform that is primarily used by individuals for career development and networking purposes. Unlike other social networks, LinkedIn focuses on connecting professionals and providing a platform for job seekers, employers, and industry experts. As a result, LinkedIn tends to attract users who are more mature and have higher levels of education compared to other social networks. This is why LinkedIn has the highest average age and level of education among the given options.

A social enterprise involves using social media internally for activities like training employees, communicating policies and guidelines, and internal team collaboration. Social media platforms can provide a convenient and efficient way for teams within an organization to collaborate, share information, and work together on projects. By leveraging social media for internal team collaboration, a social enterprise can foster communication, enhance teamwork, and improve overall productivity within the organization.

The given answer states that "Email usage is expected to increase amongst organizations" is not an expected social media trend for the future. This means that while the other options mentioned in the question are expected to be social media trends, the increase in email usage among organizations is not. This suggests that organizations are likely to rely more on social media platforms for communication and networking rather than traditional email channels.

The correct answer is "None. All of these are business functions of Twitter!" This means that all of the options mentioned - monitoring brand, global and hyper-local searches, customer service, and recruiting employees for HR - are business functions of Twitter. In other words, Twitter can be used for monitoring brand mentions, conducting searches on a global and hyper-local level, providing customer service, and even recruiting employees.

Starbucks is mentioned as an example of using fans as idea providers. They used Facebook to crowdsource the name of a new coffee flavor called Skinny Mocha. This indicates that the statement is true.

A holistic approach refers to a comprehensive and interconnected approach that considers all aspects of a situation. In the context of social media, a holistic approach means that every employee is given the authority and freedom to use social media platforms. This approach recognizes that social media can be a powerful tool for communication and engagement, and by empowering employees to use it, organizations can harness its benefits more effectively. Therefore, the statement that a holistic approach allows each employee to be empowered to use social media is true.

A social brand uses social media externally for initiatives such as Marketing, Crowdsourcing, or Events Promotion. Events promotion refers to the use of social media platforms to create awareness, generate interest, and promote events organized by the brand. This can include sharing event details, creating event pages, posting updates and reminders, engaging with followers, and encouraging them to attend or participate in the events. By utilizing social media for events promotion, a social brand can reach a wider audience, increase event attendance, and create buzz and excitement around their events.

A social brand and a social enterprise both contribute to the concept of a social business. A social brand refers to a company that actively engages in social and environmental initiatives and communicates its values and commitment to society. On the other hand, a social enterprise is a business that operates with the primary goal of addressing social or environmental issues. Both types of businesses aim to make a positive impact on society while also generating profits. Therefore, it is correct to say that both a social brand and a social enterprise make up a social business.

Facebook is the largest social network with over 855 million users. It is stated that one in six minutes online are spent using this social network.

A decentralized social media structure refers to a system where there is no central authority controlling or governing the platform. Instead, it is formed through the natural adoption and usage of social media by individuals and communities. This decentralized nature often arises spontaneously and without any coordination. Therefore, the statement that a decentralized social media structure results from organic adoption is true.

A centralized social media structure refers to a situation where one person or department has complete control over all social media efforts. This approach ensures consistency in messaging and branding across different platforms. However, it may also give the impression of being inauthentic since the content and responses may not reflect the diverse perspectives and voices of a decentralized approach. Therefore, the statement "True" is correct as it accurately reflects the potential drawbacks of a centralized social media structure.

The explanation for the given correct answer is that a coordinated, or Hub and Spoke structure is a common approach used by enterprise corporations for social media. This structure involves having a Centre of Excellence (COE) that is spread throughout the organization. Many enterprise corporations currently adopt this approach to effectively manage and coordinate their social media activities. Therefore, the statement "True" accurately reflects this information.