Indique las respuestas correctas de acuerdo al documento escrito por Akshay R. Rao, Mark E. Bergen, Scott Davis en HBR de Abril de 2000.
Cuando pueda identificar un segmento grande y en crecimiento de clientes sensibles al precio
Cuando tenga ventaja de costos
Cuando tengo mas recursos financieros que la competencia
Cuando pueda tener economias de escala expandiendo el mercado
Cuando un rival pueda ser neutralizado o eliminado por las barreras de entrada o re-entrada
Todas las anteriores
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Bajar el precio porque esa es la estrategia dominante
Lo primero es diagnosticar para conocer las causas y caracteristicas, para pelearla, evitarla o talvez iniciarla.
Esperar la reacción de la industria para no revelar la "1st mover advantage" del oponente.
Ninguna de las anteriores.
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Verdadero, La primera en telefonÃa y las otras dos en el sector de tecnologÃa: todas ilustran el tema de cambiar precios como una forma facil de hacer "estrategia".
Falso, es AT&T, E-Trade y otros mas. Pero es verdad lo de cambiar los precios de parte de los gerentes.
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Verdadero
Falso
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Verdadero
Falso
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Customer issues, comany issues, competitor issues, contributor issues
Interpret intentions, evaluate quality, co-opt contributors, attempt to introduce new products
None of the above
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Falso, eso se vió en clase.
Verdadero
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Son formas selectivas de mover el precio para el segmento unicamente amenazado.
Son formas de responder una guerra de precios.
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Porque alguien piensa que los precios estan muy altos.
Porque alguien está dispuesto a ganar marketshare a costas de reducir margenes.
Ninguna de las anteriores se mencionan.
Precios altos y margenes (otras dos opciones)
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