IHA Education September Webinar - Scotts - 7 Fighting Skus | Attempts: 73

2.

What section of the market are these specific products designed to address?

Growers that want the highest perfromance products
Accounts already using an Osmocote product
Growers looking for low price & adequate perfromance
Producers of spring annual crops in greenhouses

Correct Answer

A. Growers looking for low price & adequate perfromance

Explanation

These specific products are designed to address the needs of growers who are looking for low price and adequate performance. This means that the products are targeted towards customers who prioritize affordability while still expecting satisfactory results.

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3.

How many Scotts products are in this "fighting blend" offer?

7 products covering 3 different longevities
The entire Osmocote portfolio
All Osmocote Pro formulas
10 products picked from Pro/Plus/Classic

Correct Answer

A. 7 products covering 3 different longevities

Explanation

The correct answer is 7 products covering 3 different longevities. This means that there are a total of 7 Scotts products included in the "fighting blend" offer, and these products are divided into 3 different longevities.

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4.

What type of accounts would be the best choice to call on with these sku's?

Entrenched Harrell's customers that have never used Scotts
Grower who like Scotts but claim that they could not afford it for whatever reason
Operations where Scotts products perfromed well, but the final decision was based on price
All of the above

Correct Answer

A. All of the above

Explanation

All of the above would be the best choice to call on with these SKUs. This is because the question presents three different types of accounts: entrenched Harrell's customers that have never used Scotts, growers who like Scotts but claim they could not afford it, and operations where Scotts products performed well but the final decision was based on price. By calling on all of these types of accounts, the company can maximize their chances of making sales and expanding their customer base.

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5.

The Scotts products covered in this presentation are products which have been on the market for some time and have shown good or better performance in trials vs cheap competitive belnds.

True
False

Correct Answer

A. True

Explanation

The explanation for the given correct answer is that the Scotts products mentioned in the presentation have been in the market for a considerable amount of time and have demonstrated superior performance compared to cheaper competing blends. This suggests that the products have proven their effectiveness and reliability through trials and testing. Therefore, the statement "The Scotts products covered in this presentation are products which have been on the market for some time and have shown good or better performance in trials vs cheap competitive blends" is true.

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6.

If you are not certain of which Scotts product to offer a grower using a competitor's forumla, what should you do?

Just guess, it doesn't matter
Ask the grower to pick something
Match the NPK numbers as close as you can
Ask the selection questions, get a label of the product in use and contact your Scotts TM for a recommendation
Flip a coin

Correct Answer

A. Ask the selection questions, get a label of the product in use and contact your Scotts TM for a recommendation

Explanation

The best course of action when unsure about which Scotts product to offer a grower using a competitor's formula is to ask the selection questions, get a label of the product in use, and contact your Scotts TM for a recommendation. This approach ensures that the grower's specific needs and the characteristics of the competitor's product are taken into account, allowing for a more informed recommendation.

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7.

The best place to sell these particular products is to customers now using Osmocote and are happy with the product they are using

True
False

Correct Answer

A. False

Explanation

The statement suggests that the best place to sell the products is to customers who are currently using Osmocote and are satisfied with it. However, the answer is false because the statement does not provide any evidence or reasoning to support this claim. It is possible that there are other factors to consider when determining the best place to sell these products, such as market research, target audience, and competitive analysis. Therefore, the given statement cannot be considered as a valid explanation for the correct answer.

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8.

The three "Keys" to closing the sale with the "Fighting Blends" are

Run-Hide-Avoid
Homework-Heritage-Confidence
Test-Trial-Analyze
Beg-Plead-Grovel

Correct Answer

A. Homework-Heritage-Confidence

Explanation

The correct answer is Homework-Heritage-Confidence. These three keys are likely to be effective in closing the sale with the "Fighting Blends" because they suggest a strategic approach. Doing homework on the product and understanding its heritage can give the salesperson an advantage in the negotiation process. Confidence in the product and its heritage can also instill trust in the customer, making them more likely to make a purchase. By focusing on these three keys, the salesperson can create a persuasive and knowledgeable pitch that is more likely to result in a successful sale.

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9.

When positioning a Scotts product against a competitor's the most important thing is to match N-P-K analysis

True
False

Correct Answer

A. False

Explanation

When positioning a Scotts product against a competitor's, it is not necessarily the most important thing to match the N-P-K analysis. While N-P-K analysis is important for understanding the nutrient content of a fertilizer, there are other factors to consider when positioning a product against a competitor's. These factors may include price, brand reputation, product features, customer reviews, and target audience. Therefore, it is not true that matching N-P-K analysis is the most important thing when positioning a Scotts product against a competitor's.

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10.

The goal of having these products to offer to growers is to get a trial, request free product and try to book their order for next year.

True
False

Correct Answer

A. False

Explanation

The goal of having these products to offer to growers is not to get a trial, request free product, and try to book their order for next year.

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Iha Education September Webinar - Scotts - 7 Fighting Skus

The Scotts products covered in this presentation are designed for both Nursery and Greenhouse use.

What section of the market are these specific products designed to address?

How many Scotts products are in this "fighting blend" offer?

What type of accounts would be the best choice to call on with these sku's?

The Scotts products covered in this presentation are products which have been on the market for some time and have shown good or better performance in trials vs cheap competitive belnds.

If you are not certain of which Scotts product to offer a grower using a competitor's forumla, what should you do?

The best place to sell these particular products is to customers now using Osmocote and are happy with the product they are using

The three "Keys" to closing the sale with the "Fighting Blends" are

When positioning a Scotts product against a competitor's the most important thing is to match N-P-K analysis

The goal of having these products to offer to growers is to get a trial, request free product and try to book their order for next year.