Maffick :- Management Quiz

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| By Aarti.chikhal
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Aarti.chikhal
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Quizzes Created: 1 | Total Attempts: 208
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    Giving of distinct name to one's product.

    •  branding
    • Grading
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About This Quiz

Maffick: Management Quiz tests knowledge on marketing fundamentals, strategic business decisions, and notable market leaders.

Maffick :- Management Quiz - Quiz

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  • 2. 
    Which company logo represents - ProProfs

    Which company logo represents

    • Starbucks

    • Cafe Coffee Day

    • Donuts

    • MC cafe

    Correct Answer
    A. Starbucks
    Explanation
    The given question is asking for the company logo that represents Starbucks. The correct answer is Starbucks itself. Starbucks is a well-known coffee company that is recognized worldwide. They have a distinct logo that features a green mermaid or siren. This logo is widely associated with Starbucks and is easily recognizable by people.

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  • 3. 

    Who is known as Father of scientific Management

    • Frederick W. Taylor

    • Henri Fayol

    Correct Answer
    A. Frederick W. Taylor
    Explanation
    Frederick W. Taylor is known as the Father of scientific management because he was one of the pioneers in developing principles and techniques to improve efficiency and productivity in the workplace. He introduced the concept of scientific management, which emphasized the use of scientific methods to analyze and optimize work processes. Taylor's ideas revolutionized the field of management and had a significant impact on industrial practices, leading to increased productivity and profitability. His contributions laid the foundation for modern management practices and earned him the title of the Father of scientific management.

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  • 4. 

    This company is well known for Technology innovation, Great value and act as a game changer.

    • Nokia

    • Samsung

    • Apple

    • HTC

    Correct Answer
    A. Apple
    Explanation
    Apple is the correct answer because it is widely recognized for its technology innovation, providing groundbreaking products such as the iPhone, iPad, and MacBook. Additionally, Apple is known for its ability to deliver great value to customers through its high-quality products and seamless user experience. The company has also been a game changer in the industry, revolutionizing the way we interact with technology and setting new standards for design and functionality.

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  • 5. 

      ................ is the idea of bringing urban residents to rural areas, by empowering to local communities, both socially and economically.

    • Agro tourism

    • Medical tourism

    • Entertainment

    Correct Answer
    A. Agro tourism
    Explanation
    Agro tourism is the correct answer because it involves the concept of bringing urban residents to rural areas and empowering local communities socially and economically. Agro tourism focuses on activities related to agriculture, such as farm visits, agricultural workshops, and rural experiences. By participating in agro tourism, urban residents can learn about farming practices, support local farmers, and contribute to the economic development of rural areas. This form of tourism helps bridge the gap between urban and rural communities and promotes sustainable development in rural regions.

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  • 6. 

    Business ethics refers to the...................... system of principles.

    • Economic

    • Social

    • Moral

    Correct Answer
    A. Moral
    Explanation
    Business ethics refers to the moral system of principles that guide the behavior and decision-making of individuals and organizations in the business world. It involves the consideration of what is right and wrong, fair and unfair, and just and unjust in business practices. Moral principles are concerned with ethical values such as honesty, integrity, fairness, and respect for others. Therefore, the correct answer is "Moral".

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  • 7. 

    Marketing is a process which aims at ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

    • Production

    • Profit-making.

    • The satisfaction of customer needs

    • Selling products

    Correct Answer
    A. The satisfaction of customer needs
    Explanation
    Marketing is a process that focuses on understanding and meeting the needs and wants of customers. By satisfying customer needs, companies can build strong relationships, increase customer loyalty, and ultimately drive sales and profit-making. This involves conducting market research, developing products or services that meet customer demands, and implementing effective promotional strategies to communicate the value of these offerings to customers. Marketing goes beyond simply selling products; it is about creating customer satisfaction and delivering value to consumers.

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  • 8. 

    A employee who has an authority and support of the organisation to implement his creative ideas.

    • Intrapreneur

    • Entrepreneur

    Correct Answer
    A. Intrapreneur
    Explanation
    An intrapreneur is an employee who has the authority and support of the organization to implement his creative ideas. Unlike an entrepreneur who starts his own business, an intrapreneur works within an existing organization and is encouraged to take risks and innovate. This allows the intrapreneur to contribute to the growth and success of the organization by introducing new ideas and initiatives.

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  • 9. 

    New product development starts with which one of the following steps of new product development?

    • Idea screening

    • Idea generation

    • Test marketing

    • Concept testing

    Correct Answer
    A. Idea generation
    Explanation
    Idea generation is the initial step in the new product development process. It involves generating a large number of ideas from various sources such as customers, employees, competitors, and market research. This step is crucial as it lays the foundation for the entire product development process. Once ideas are generated, they can be further evaluated and filtered through idea screening, concept testing, and test marketing before the final product is launched in the market.

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  • 10. 

    The term e-business is derived from the term e-mail and e-commerce.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The term e-business is derived from the term e-mail and e-commerce. This statement is true because the term e-business combines the concepts of electronic mail (e-mail) and electronic commerce (e-commerce). E-mail refers to the exchange of messages and information electronically, while e-commerce refers to the buying and selling of goods and services online. The term e-business encompasses both of these concepts, referring to the overall use of electronic technology in conducting business activities.

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  • 11. 

    ................. is celebrated as World Consumer Day.

    • 24th December 

    • 26th January

    • 15th March

    Correct Answer
    A. 15th March
    Explanation
    World Consumer Day is celebrated on 15th March. This day is observed globally to raise awareness about consumer rights and responsibilities. It aims to highlight the importance of consumer protection and promote fair practices in the marketplace. On this day, various events and campaigns are organized to educate consumers about their rights, empower them to make informed choices, and advocate for their interests. It serves as a reminder for governments, businesses, and organizations to prioritize consumer welfare and ensure that consumers are treated fairly in the market.

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  • 12. 
    Name Company that produces Oreo biscuit. - ProProfs

    Name Company that produces Oreo biscuit.

    • Nabisco

    • Britannia

    • ITC

    • Parle

    Correct Answer
    A. Nabisco
    Explanation
    Nabisco is the correct answer because it is a well-known company that produces Oreo biscuits. Oreo is a popular brand of sandwich cookies that has been manufactured by Nabisco for many years. Nabisco is recognized for its wide range of snack food products, and Oreo is one of their most successful and iconic offerings.

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  • 13. 

    Who is the father of Modern Marketing?

    • Peter Drucker

    • Philip Kotler

    • Lester Wunderman

    • Abraham Maslow

    Correct Answer
    A. Philip Kotler
    Explanation
    Philip Kotler is considered the father of modern marketing because of his significant contributions to the field. He is known for developing and popularizing the concept of marketing mix, which consists of the four Ps: product, price, place, and promotion. Kotler's influential book, "Marketing Management," has become a standard reference in marketing education and practice. He has also made significant contributions to the understanding of consumer behavior, market segmentation, and strategic marketing planning. Overall, Kotler's work has had a profound impact on shaping modern marketing theories and practices.

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  • 14. 

    For economic growth and national security..................... stability is required.

    • Political

    • Economic

    •  Social

    Correct Answer
    A. Political
    Explanation
    For economic growth and national security, political stability is required. This is because political stability ensures a conducive environment for businesses to thrive and attract investments, which in turn stimulates economic growth. Additionally, a politically stable country is better equipped to address security threats and maintain law and order, thereby safeguarding the nation's security. Without political stability, there is likely to be uncertainty, conflicts, and disruptions that can hinder economic progress and compromise national security.

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  • 15. 

    Mr. Ram, an emergining entrepreneur has designed a structure of his business organization by taking into consideration the required resources such as land, money, machinery, workforce etc, for his new business. He appointed Mr.Shyam as a manager. Mr.Ram has assigned the responsibilities such as recruitment, selection, training and development and to determine the remuneration of the employees' to Mr.Shyam. Mr. Ram has also appointed Mr.Shubham to supervise the work done by the employees according to the standards given to the employees. Mr.Shubham has to also suggest the remedies to the employees wherever necessary.   On this context, find out the management functions performed by  Mr.Shyam 

    • Organization

    • Staffing.

    • Coordinating

    •  controlling

    Correct Answer
    A. Staffing.
    Explanation
    Mr. Shyam is responsible for recruitment, selection, training and development, and determining the remuneration of the employees. These tasks fall under the management function of staffing, which involves finding, selecting, and developing the right people for the organization. By performing these functions, Mr. Shyam is ensuring that the organization has the necessary workforce to carry out its operations effectively.

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  • 16. 

    Abhay purchases some gift articles online from www.flipkart.com. At the same time Sheetal purchased gift from e-bay.com.  Which website is related to B2C?

    • E-bay.com.

    • Flipkart.com

    Correct Answer
    A. Flipkart.com
    Explanation
    Flipkart.com is the website related to B2C (Business-to-Consumer) as Abhay purchased some gift articles online from it. B2C refers to the transaction between a business and individual consumers, where the business sells its products or services directly to the end consumers. Therefore, since Abhay made a purchase from Flipkart.com, which is an online retail platform, it is related to B2C.

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  • 17. 

    …….…..is a cluster of complementary products and services that are closely related in the minds of consumers but spread across a diverse set of industries.

    • Marketspace

    • Marketplace

    • Metamarket

    • Marketpace

    Correct Answer
    A. Metamarket
    Explanation
    A metamarket refers to a cluster of complementary products and services that are closely related in the minds of consumers but spread across a diverse set of industries. Unlike a traditional marketplace, where products and services are typically offered within the same industry, a metamarket encompasses multiple industries that collaborate to meet the needs and preferences of consumers. This concept recognizes that consumers often have broader needs that cannot be fulfilled by a single industry, and therefore, multiple industries come together to create a comprehensive solution for the consumers.

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  • 18. 
    ………………..includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury ) and its logo. Both are elements of brand identity. - ProProfs

    ………………..includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury ) and its logo. Both are elements of brand identity.

    • Brand attitude

    • Brand Image

    • Brand Symbol

    • Brand Positioning

    Correct Answer
    A. Brand Symbol
    Explanation
    A brand symbol refers to the visual representation of a brand, such as a logo or a character associated with the brand. It is a visual signal that helps consumers identify and recognize the brand. In this context, the question is asking for the term that represents the visual signals of a brand, which are its character and logo. Therefore, the correct answer is "Brand Symbol."

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  • 19. 

    Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?

    • Pricing

    • Promotion

    • Distribution

    • Product

    Correct Answer
    A. Promotion
    Explanation
    Newsletters, catalogs, and event invitations are all tools used to communicate with and engage customers. They aim to promote a company's products or services, build brand awareness, and ultimately drive sales. This aligns with the core purpose of the promotion element in the marketing mix.

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Quiz Review Timeline (Updated): Sep 30, 2024 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Sep 30, 2024
    Quiz Edited by
    ProProfs Editorial Team
  • May 25, 2020
    Quiz Created by
    Aarti.chikhal
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