CONSUMER BEHAVIOUR DAY 2

1.

Give two(2) players in the consumer decision process.
- A.
  
  Consumer, customer
- B.
  
  Buyer, user
- C.
  
  Organization, seller
- D.
  
  Customer , seller
Correct Answer
C. Organization, seller

Explanation
In the consumer decision process, two players involved are the organization and the seller. The organization refers to the company or business that offers products or services to the consumers. They play a crucial role in manufacturing or providing the goods that consumers are interested in. On the other hand, the seller is the intermediary who facilitates the transaction between the organization and the consumer. They may be a retailer, distributor, or any other entity involved in selling the products to the end consumers. Both the organization and the seller are important players in the consumer decision process as they influence the availability, pricing, and overall experience of the consumers.

Rate this question:
2.

Give two(2) types of consumer ?
- A.
  
  Seller, marketer
- B.
  
  Advertiser, seller
- C.
  
  Individual , organizational
- D.
  
  Organizational, marketer
Correct Answer
C. Individual , organizational

Explanation
The correct answer is Individual, organizational. This is because consumers can be categorized into two main types: individual consumers, who are individuals that purchase goods and services for personal use, and organizational consumers, who are businesses and other organizations that purchase goods and services for their operations.

Rate this question:
3.

Marketing revolves primarily around
- A.
  
  Promotion
- B.
  
  Advertising
- C.
  
  Product
- D.
  
  All of the above
Correct Answer
D. All of the above

Explanation
Marketing revolves primarily around all of the above options: promotion, advertising, and product. Promotion refers to the activities that communicate the value of a product or service to customers, while advertising is a specific form of promotion that uses various media channels to reach a wider audience. Additionally, the product itself is a crucial element in marketing, as it needs to meet customer needs and be effectively positioned in the market. Therefore, all three options play a significant role in marketing strategies and activities.

Rate this question:
4.

The following questions are referring to which consumer behaviour activities?
- A.
  
  Obtaining
- B.
  
  Consuming
- C.
  
  Disposing
- D.
  
  Observing
Correct Answer
C. Disposing

Explanation
The correct answer refers to the consumer behavior activity of disposing. This activity involves the process of getting rid of or discarding products or items that are no longer needed or wanted by the consumer. It could include actions such as throwing away, recycling, or donating products. Disposing is an important aspect of consumer behavior as it reflects how consumers manage their possessions and make decisions about what to do with them at the end of their lifecycle.

Rate this question:
5.

Which of the following is not an important factor that makes up personal identity?
- A.
  
  Gender
- B.
  
  Age
- C.
  
  Personality
- D.
  
  Social environment
Correct Answer
D. Social environment

Explanation
Social environment is not an important factor that makes up personal identity because personal identity refers to the unique characteristics, qualities, and traits that define an individual. While the social environment can influence a person's behavior and beliefs, it does not determine their inherent identity. Factors such as gender, age, and personality are more closely linked to personal identity as they are inherent aspects of an individual's being.

Rate this question:

Consumer Behaviour Day 2

Give two(2) players in the consumer decision process.

Give two(2) types of consumer ?

Marketing revolves primarily around

The following questions are referring to which consumer behaviour activities?

Which of the following is not an important factor that makes up personal identity?