The Big Fat DDL Quiz 2019

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| By Giulia Branca

Giulia Branca

Community Contributor

Quizzes Created: 1 | Total Attempts: 126

Questions: 10 | Attempts: 126 | Updated: Jul 15, 2023

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The Big Fat DDL Quiz 2019 explores key UK media trends, advertising spends, and popular culture insights from 2018. It assesses knowledge on diverse topics such as social media trends, market statistics, and consumer behavior, suitable for professionals in media and advertising.

Questions and Answers

1.

What was the most searched for UK news event in 2018?
- A.
  
  The Royal Wedding
- B.
  
  The Royal Baby
- C.
  
  GDPR
- D.
  
  Brexit
Correct Answer
A. The Royal Wedding

Explanation
The Royal Wedding was the most searched for UK news event in 2018. This is likely because it was a highly anticipated and widely covered event, capturing the attention of people both in the UK and around the world. The wedding of Prince Harry and Meghan Markle was a major cultural event, attracting significant media coverage and public interest. As a result, it is not surprising that it generated a high volume of searches and online engagement.

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2.

In how many markets can clients use CCS/M1 Panel?
- A.
  
  45
- B.
  
  65
- C.
  
  85
- D.
  
  105
Correct Answer
B. 65

Explanation
Clients can use CCS/M1 Panel in 65 markets.

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3.

So far this year what's been the most popular Twitter hashtag in the UK?
- A.
  
  #loveisland
- B.
  
  #peoplesvote
- C.
  
  #brexit
- D.
  
  #nowplaying
Correct Answer
C. #brexit

Explanation
The correct answer is #brexit. This hashtag refers to the ongoing political process of the United Kingdom leaving the European Union. It has been a highly debated and widely discussed topic in the UK, making it the most popular Twitter hashtag so far this year.

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4.

In total how much did Dentsu UK clients spend on advertising in 2018?
- A.
  
  £1.1 bln
- B.
  
  £3.7 bln
- C.
  
  £2.3 bln
- D.
  
  £500 mln
Correct Answer
A. £1.1 bln

Explanation
Dentsu UK clients spent a total of £1.1 billion on advertising in 2018.

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5.

What percentage of British people claim to use their phone whilst watching TV?
- A.
  
  53%
- B.
  
  61%
- C.
  
  64%
- D.
  
  68%
Correct Answer
C. 64%

Explanation
The correct answer is 64%. This means that 64% of British people claim to use their phone while watching TV. This suggests that a significant portion of the population engages in multitasking by using their phones while consuming television content. This behavior could be attributed to various factors such as the rise of second-screen experiences, the desire to stay connected, or the need for entertainment during commercial breaks.

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6.

Who is our longest running Dentsu UK client?
- A.
  
  Santander
- B.
  
  Debenhams
- C.
  
  IKEA
- D.
  
  Kelloggs
Correct Answer
A. Santander

Explanation
Santander is our longest running Dentsu UK client.

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7.

How many people work for Dentsu across the globe?
- A.
  
  25,000
- B.
  
  30,000
- C.
  
  35,000
- D.
  
  40,000
Correct Answer
C. 35,000

Explanation
Dentsu employs 35,000 people globally.

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8.

Which of the following tends to be the strongest driver of media ROI?
- A.
  
  Creative
- B.
  
  Market/Category Size
- C.
  
  Investment
- D.
  
  Media Laydown
Correct Answer
B. Market/Category Size

Explanation
Market/Category Size tends to be the strongest driver of media ROI. This is because the size of the market or category directly affects the potential reach and impact of media campaigns. A larger market or category size means there are more potential consumers to target, increasing the chances of generating a higher return on investment. Additionally, a larger market size often indicates higher demand and competition, which can lead to increased effectiveness and efficiency in media campaigns. Therefore, understanding and targeting the right market or category size is crucial for maximizing media ROI.

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9.

What was the most popular "brand for me" according to the CCS/M1 Panel in 2018?
- A.
  
  Samsung
- B.
  
  Cadbury
- C.
  
  McDonald's
- D.
  
  Marks & Spencer
Correct Answer
B. Cadbury

Explanation
According to the CCS/M1 Panel in 2018, Cadbury was the most popular "brand for me".

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10.

What percentage of online comments in the UK were negative towards Trump's recent visit?
- A.
  
  25%
- B.
  
  50%
- C.
  
  75%
- D.
  
  100%
Correct Answer
A. 25%

Explanation
The correct answer is 25%. This suggests that a relatively small proportion of online comments in the UK were negative towards Trump's recent visit. It indicates that a majority of online comments may have been neutral or positive in nature.

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