1.
Management of a brand is complex and (different stakeholder assessing)
Correct Answer
C. Multi layered
Explanation
The correct answer is "multi layered." This suggests that the management of a brand involves multiple layers or levels of complexity. It implies that there are various aspects and components involved in brand management, such as marketing, advertising, public relations, customer relations, and more. The term "multi layered" indicates that brand management requires a comprehensive and holistic approach, considering different stakeholders, strategies, and tactics to effectively build and maintain a brand's reputation and identity.
2.
Strong brands are _________. So you'll need to be consistent, optimize your strengths, and explore your weaknesses.
Correct Answer
C. Authentic
Explanation
Authenticity is important for strong brands because it builds trust and credibility with consumers. When a brand is authentic, it means that it is genuine, transparent, and true to its values and promises. This consistency in delivering on its brand promise helps to establish a strong reputation and emotional connection with consumers. By being authentic, a brand can differentiate itself from competitors and build long-term relationships with customers. Therefore, being authentic is crucial for the success and sustainability of a strong brand.
3.
When you know your personal brand, you can figure out how to use it within the corporate culture where you work. It becomes an authentic exchange of _______.
Correct Answer
B. Assets
Explanation
Knowing your personal brand allows you to understand your unique skills, strengths, and qualities that you bring to the table. By recognizing these assets, you can effectively utilize them within the corporate culture where you work. This creates an authentic exchange of valuable resources and contributions, benefiting both yourself and the organization.
4.
In the CVF, the relational quadrant is also referred to as the __________ quadrant.
Correct Answer
B. Collaborate
Explanation
The correct answer is "collaborate" because the relational quadrant in the CVF is characterized by a high degree of collaboration and teamwork. This quadrant emphasizes building strong relationships and working together to achieve common goals. Collaboration is essential in this quadrant to foster effective communication, trust, and cooperation among team members.
5.
Strongly worded, emphatic, forceful, and powerful are keywords in which quadrant of the CVF?
Correct Answer
B. Transformational
Explanation
The keywords "strongly worded, emphatic, forceful, and powerful" suggest a leadership style that is influential and inspiring, which aligns with the characteristics of the Transformational quadrant in the Competing Values Framework (CVF). Transformational leaders are known for their ability to motivate and inspire others through their strong and persuasive communication skills. They have a vision and are able to articulate it in a compelling way, which helps them to bring about positive change and transformation within their organizations.
6.
Tone of voice, clarity of speech, and pitch range refer to which of the Vs?
Correct Answer
A. Vocal
Explanation
The question is asking about the aspects of tone of voice, clarity of speech, and pitch range, which all pertain to the way someone speaks. These characteristics are related to the vocal aspect of communication, as they involve the use of one's voice. Therefore, the correct answer is Vocal.
7.
Which of the 7 Cs, considers positive language in communication?
Correct Answer
A. Consideration
Explanation
Consideration is the correct answer because it refers to the act of taking into account the needs, feelings, and perspectives of others when communicating. Positive language is an important aspect of consideration as it helps to create a respectful and supportive environment. Using positive language involves being mindful of the words and tone used, avoiding negativity or criticism, and focusing on constructive and uplifting communication. By considering the impact of our language on others, we can ensure effective and positive communication.
8.
Which of the 7 Cs implies being exact, particular, and clear rather than fuzzy and general.
Correct Answer
B. Concreteness
Explanation
Concreteness implies being exact, particular, and clear rather than fuzzy and general. It involves using specific, tangible details and examples to make ideas more vivid and understandable. By using concrete language, communication becomes more effective and memorable for the audience. This helps to avoid confusion and ensures that the message is conveyed accurately.
9.
What can you use to ensure your email is "reader-friendly"?
Correct Answer
B. Use of grapHic support
Explanation
Using graphic support in emails can make them more visually appealing and engaging for the reader. It can help break up large blocks of text, highlight important information, and make the email easier to skim and understand. By incorporating images, charts, or infographics, the email becomes more reader-friendly and increases the chances of the recipient actually reading and comprehending the content.
10.
To show empathy when writing emails, you'll need to show that you accept someone/something ________.
Correct Answer
C. Non-judgementally
Explanation
To show empathy when writing emails, you'll need to show that you accept someone/something non-judgementally. This means that you are open-minded and understanding, without criticizing or forming negative opinions. By accepting others without judgment, you create a safe and supportive environment, allowing the person to feel heard and understood. This helps to foster a positive and empathetic connection in email communication.
11.
What's the recommended structure when writing emails to deliver bad news?
Correct Answer
C. Buffer - reasons - bad news - solutions - closing
Explanation
The recommended structure when writing emails to deliver bad news is to start with a buffer, followed by presenting the reasons for the bad news, then delivering the bad news itself, providing possible solutions, and finally closing the email. This structure allows the writer to soften the impact of the bad news by starting with a positive or neutral statement, followed by a logical explanation of the reasons, and then offering potential solutions to mitigate the negative impact. Ending the email with a closing statement helps maintain a professional and respectful tone.
12.
An “I” statement focuses on the perspectives of the speaker. When used to deliver ‘bad news’, it gives the impression that the speaker is interested to establish an _____ communication channel, and is not interested in assigning _______.
Correct Answer
A. Open ---- blame
Explanation
An "I" statement focuses on the perspectives of the speaker, allowing them to express their feelings or thoughts without blaming or accusing others. When used to deliver bad news, using an "I" statement indicates that the speaker is interested in establishing an open communication channel, where they can express their concerns or opinions without placing blame on others. It shows that the speaker is not interested in assigning blame but rather in promoting understanding and finding a solution.
13.
To be empathetic in the workplace, we should
Correct Answer
B. Identify if the situation is an emotional trigger
Explanation
The correct answer is to identify if the situation is an emotional trigger. This means that in order to be empathetic in the workplace, we should be able to recognize if certain situations or circumstances are causing emotional distress or discomfort for our colleagues. By identifying these triggers, we can better understand and support our colleagues by providing the necessary empathy and assistance they may need.
14.
Crucial conversations involve
Correct Answer
C. Opposing opinions
Explanation
Crucial conversations involve opposing opinions because they are typically discussions or debates where people have different viewpoints or perspectives on a particular topic. These conversations are important because they allow individuals to express their thoughts and ideas, challenge existing beliefs, and potentially reach a better understanding or resolution. The presence of opposing opinions indicates that the conversation is significant and can lead to growth, learning, and potentially finding common ground or innovative solutions.
15.
How do you set boundaries when you engage in difficult workplace communication?
Correct Answer
B. Allows for accurate information
Explanation
Setting boundaries when engaging in difficult workplace communication allows for accurate information to be shared. By clearly defining what is acceptable and unacceptable behavior, individuals can communicate honestly and openly without fear of crossing any lines. This promotes transparency and ensures that the information being exchanged is reliable and trustworthy. It also helps to maintain a respectful and productive work environment, as everyone knows what is expected of them in terms of communication boundaries.
16.
When you "fight" (during difficult workplace communications), you.......
Correct Answer
B. Control
Explanation
In difficult workplace communications, when you "fight," you tend to exert control over the situation. This means that instead of withdrawing or masking your true feelings, you actively engage and assert your dominance or authority in order to have control over the conversation or outcome. This may involve asserting your opinions, making demands, or trying to manipulate the situation to ensure that you maintain control.