1.
Betty Crocker's Picture Cookbook cost
Correct Answer
C. About $4
Explanation
It was $3.95 and a Do It Yourself house was about $3500. It would cost about $40-50 today.
2.
Betty Crocker's Picture Cookbook was
Correct Answer
B. A popular gift for brides-to-be
Explanation
Only 36 of the hundreds of photos in the book were in colour (it was still expensive), but that did not stop it from being a popular gift at bridal showers
3.
General Mills was the company behind Betty Crocker and it mostly made flour
Correct Answer
A. True
Explanation
This is why there were way more desserts in the book than meat or vegetable dishes
4.
Betty Crocker
Correct Answer
B. Was much less visible when television launched, for a number of reasons
Explanation
Given that Betty was fictional creation, it was hard to have her do a cooking show!
5.
Who was Betty Crocker replacing in the lives of young suburban women? (one or two words)
Correct Answer
mom, Mom, maternal influence, maternal, motherly, Mother, mother, their mother, Their Mother, mothers, moms, Mothers, Moms substitute mother, mohter, nother, mothre, a substitute mother, motheer,
Explanation
Because of the social disruptions of WWII many women never learned to cook from their own mothers. When they moved to the suburbs their was often no one to teach them to cook. So Betty Crocker was a "substitute mother to a generation of motherless exurbanites" (Marling 209).
6.
What did psychologist Dr. Ernest Dichter claim?
Correct Answer
F. All of the above
Explanation
All of these are true! Dichter had a lot to say about cake. He is sometimes credited with suggesting that women be told to add "one fresh egg" to the mix to make it feel more like they were creating something. (They could have easily skipped this step and just put powdered egg in the mix.)
7.
By the mid 1950s colour dominated the retail field
Correct Answer
A. True
Explanation
The statement suggests that by the mid-1950s, color became the dominant factor in the retail industry. This implies that retailers started focusing more on incorporating color into their products and marketing strategies, possibly due to the increasing demand for vibrant and visually appealing items. This shift towards color could have been influenced by various factors such as advancements in printing technology, changing consumer preferences, and the rise of visual media. Overall, the statement indicates that color played a significant role in shaping the retail landscape during this time period.
8.
One of the "ultramodern" foods was
Correct Answer
D. A and c
Explanation
Lipton's Onion Soup Mix was used to make a sour cream based dip, that was seen as part of the new casual "California" style entertaining. Dips were often called "dunks" in early recipes.
9.
This cookbook showed that home-baking was almost as easy as using a cake mix
Correct Answer
B. False
Explanation
To quote Marling. "The Picture Cook Book was the best possible advertisement for the brightly coloured boxes of cake mix stacked high on the grocers' shelves."
10.
Give an example of a non-food-related product that "capitulated to the craze" for colour.
Correct Answer
soap, Dial Soap, Kleenex, kleenex, dial, Dial, dial soap, toilet tissue, toilet paper, fridges, refridgerators, fridge,
Explanation
The given answer provides a list of non-food-related products that "capitulated to the craze" for color. It includes examples such as soap (specifically Dial Soap), Kleenex, toilet tissue/paper, and refrigerators. These products likely introduced colorful variations or designs in response to the trend of consumers seeking vibrant and visually appealing options in non-food items.
11.
Which on of these was a real recipe from the 1950s?
Correct Answer
A. Fake steak made out of ground beef, cereal and a carrot
Explanation
Check out pages 222-3 for more about this!
12.
Colour was
Correct Answer
A. A symbol of status and futuristic technology at work
Explanation
The correct answer is that color was a symbol of status and futuristic technology at work. This suggests that in the context being discussed, color was used to represent wealth, power, and cutting-edge advancements. It implies that color was associated with a sense of prestige and innovation in the depicted setting.
13.
The original TV Dinner from Swanson
Correct Answer
E. All of the above
Explanation
At a time when most people did not have colour TV, the packaging sold the fantasy of this colourful meal.
14.
Decorative cooking
Correct Answer
B. Resulted in dishes like Chicken à la King which resembled a Jackson Pollock painting
Explanation
Interestingly, the idea came from a 19th Century movement to elevate women's work from "just" making food to a science or an art! "The artfulness of table presentations... stimulated the salivary glands and thus aided digestion" (Marling 222).
15.
Just for fun! Which of these words does Marling NOT use in her article?
Correct Answer
D. Nifty
Explanation
:) Although people certainly used "nifty" in the 1950s!
16.
The US government set up supermarkets at World Fairs in other countries to show off!
Correct Answer
A. True
Explanation
Yes! It was a propaganda move. It showed off the abundance and variety of foods available under capitalism, and the bright packaging made it all seem very advanced and modern. Especially in Europe where people lived with rationing and shortages for a decade after the war.
17.
The colours in food ads were distorted in the printing process to make them unrealistic
Correct Answer
B. False
Explanation
Marling says you might think that, but she points out that that maraschino cherries are just as bright today! It was just the fashion.