There Are Many Customer Segments, Which Do You Fall Under?

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| By Bendovey
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Bendovey
Community Contributor
Quizzes Created: 1 | Total Attempts: 734
Questions: 10 | Attempts: 734

There Are Many Customer Segments, Which Do You Fall Under? - Quiz

Did you know that your favorite brand has probably grouped you in a certain customer segment without you knowing it? All successful companies practice customer segmentation, if you're curious to find out which you fall under then take this quick quiz!


Questions and Answers
  • 1. 

     Which bird best represents you? 

    • A.

      Peacock – flamboyant, likes to be the centre of attention

    • B.

      Owl – homely, tranquil and wise

    • C.

      Magpie – quirky and attracted to shiny new things

    Rate this question:

  • 2. 

     Where would you most like to go for your next holiday?

    • A.

      Rome - Plenty of good food and shopping

    • B.

      Vienna - Culture and history

    • C.

      Reykjavik - Exploring the unknown

    Rate this question:

  • 3. 

    Which are you most likely to be overheard saying?

    • A.

      "I like having nice things. My possessions are part of who I am, and help me keep pace with my friends and colleagues"

    • B.

      "I've got hundreds of CDs, I started collecting them when I was younger - they mean a lot to me as they represent different points and experiences in my life"

    • C.

      “I like having the latest things, I’ve got a friendship group where we’re always trying to outdo each other”

    Rate this question:

  • 4. 

    Which picture in the following options do you most want your home to look like?

    • A.

      Option 1

    • B.

      Option 2

    • C.

      Option 3

    Rate this question:

  • 5. 

    What do you get up to at the weekends?

    • A.

      Walking, shopping, spending time with family

    • B.

      Volunteering, having the family round for a meal, going to the cinema

    • C.

      Trying out a new restaurant, visiting a gallery

    Rate this question:

  • 6. 

    Which sounds most like you?

    • A.

      Social, lots of hobbies, loyal, follower of trends

    • B.

      Practical, organised, content, creature of habit, love experiences

    • C.

      Ahead of the trend, extroverted, busy, ambitious, individual

    Rate this question:

  • 7. 

    What’s is your purchasing behaviour like when selecting brands?

    • A.

      I buy well-known brands because I trust their quality

    • B.

      I’m more interested in quality than brand names

    • C.

      I like exploring new/niche brands

    Rate this question:

  • 8. 

    How do you feel about shopping?

    • A.

      I like to shop in different stores but I want to be able to trust the retailers that I use

    • B.

      I tend to use stores that I know and trust

    • C.

      I prefer stores to curate their ranges for me!

    Rate this question:

  • 9. 

    What store(s) are you most likely to shop in?

    • A.

      White Company, Heals, M&S, John Lewis

    • B.

      Markets/local stores, John Lewis, Boots

    • C.

      Apple, Next, Zara, Selfridge’s, Other Stories, Urban Outfitters, Asos

    Rate this question:

  • 10. 

    What is most important to you (when you make a purchase)?

    • A.

      I want to feel like I’ve made the right choice

    • B.

      Quality that will last

    • C.

      Uniqueness

    Rate this question:

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  • Current Version
  • Mar 21, 2022
    Quiz Edited by
    ProProfs Editorial Team
  • Jun 03, 2016
    Quiz Created by
    Bendovey
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