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This identifies the wants and needs of the consumer/customer:
A.
Branding
B.
Marketing
C.
Market Share
D.
Monetization
Correct Answer
B. Marketing
Explanation Marketing is the correct answer because it involves identifying and understanding the wants and needs of the consumer or customer. Marketing strategies are designed to analyze consumer behavior, conduct market research, and develop products or services that meet the demands of the target audience. Through various marketing techniques, businesses aim to effectively communicate and promote their offerings to attract and satisfy customers.
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2.
This is a means of a distinguishing the goods and services of one business from that of their competitors:
A.
Branding
B.
Marketing
C.
Market Share
D.
Monetization
Correct Answer
A. Branding
Explanation Branding is the process of creating a unique and recognizable identity for a business or its products/services. It involves the use of specific elements such as a name, logo, design, and messaging to differentiate the business from its competitors. By establishing a strong brand, businesses can effectively communicate their values, establish trust, and create a loyal customer base. This differentiation helps consumers identify and choose the products/services of a particular business over others in the market.
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3.
___________ is a company's percentage share of total sales within a given market.
Correct Answer Market Share
Explanation Market share refers to the percentage of total sales that a company has within a specific market. It is a measure of a company's success and competitiveness in relation to its competitors. By calculating market share, companies can assess their position in the market and evaluate their performance. It is an important metric for businesses to track as it provides insights into their market presence and helps in making strategic decisions to improve their market position.
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4.
_____ holds 32% of the current market share.
A.
Sony
B.
Warner Music
C.
EMI
D.
Universal
Correct Answer
D. Universal
Explanation Universal holds 32% of the current market share.
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5.
____ holds 20% of the current market share.
A.
Sony
B.
Universal
C.
Warner Music
D.
EMI
Correct Answer
C. Warner Music
Explanation Warner Music holds 20% of the current market share.
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6.
____ holds 26% of the current market share.
Correct Answer Sony
Explanation Sony holds 26% of the current market share.
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7.
____ holds 10% of the current market share.
Correct Answer EMI
Explanation EMI holds 10% of the current market share.
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8.
Independent Record Labels hold __% of the current market share.
A.
10
B.
12
C.
5
D.
16
Correct Answer
B. 12
Explanation Independent record labels hold 12% of the current market share. This means that out of the total market for recorded music, independent labels have a 12% share. This indicates that independent labels are a significant player in the music industry and have a substantial presence in the market.
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9.
_________ are the study of population segments to identify consumer-buying habits.
Correct Answer Demographics
Explanation Demographics refers to the study of population segments, including factors such as age, gender, income, education, and occupation. By analyzing these characteristics, marketers can gain insights into consumer-buying habits and preferences. Understanding demographics helps businesses tailor their products, services, and marketing strategies to specific target audiences, increasing the effectiveness of their campaigns and ultimately driving sales.
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10.
_________ are the methods and activities employed to establish and promote a favorable relationship with the public.
Correct Answer Public Relations
Explanation Public Relations refers to the methods and activities used to create and maintain a positive relationship with the public. It involves managing communication, building trust, and promoting a favorable image of an organization or individual. Public Relations professionals use various strategies such as media relations, social media management, event planning, and crisis management to establish and enhance the reputation and public perception of their clients. Through effective Public Relations, organizations can cultivate goodwill, manage their reputation, and gain support from the public.
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11.
________ is media exposure or information disseminated through various media outlets to attract public notice.
A.
Publicity
B.
Public Relations (or PR)
C.
Monetization
D.
Demographic
Correct Answer
A. Publicity
Explanation Publicity refers to media exposure or information disseminated through various media outlets to attract public notice. It involves creating awareness and generating interest in a product, service, or organization by sharing news stories, press releases, or other promotional content through media channels such as newspapers, television, radio, and online platforms. Publicity aims to capture the attention of the target audience and create a positive image or reputation for the entity being promoted. It is a strategic communication tool used to increase visibility and enhance public perception.
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12.
The process of converting goods or services into money is known as __________.
Correct Answer Monetization
Explanation Monetization refers to the process of converting goods or services into money. This can be done through various means such as selling products, offering services for a fee, or generating revenue through advertising. Monetization is an essential aspect of any business or economic system as it allows for the exchange of value and facilitates economic growth.
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13.
The service owned by the Nielson Company that collects and compiles sales data on albums and singles (including CDs, LPs, and digital downloads) is called...
Correct Answer Soundscan
Explanation Soundscan is the correct answer because it is a service owned by the Nielson Company that specializes in collecting and compiling sales data on albums and singles. It tracks sales across various formats including CDs, LPs, and digital downloads. Soundscan is widely recognized and used in the music industry to measure the popularity and success of music releases.
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14.
RIAA stands for ___________.
Correct Answer Recording Industry Association of America
Explanation The correct answer is "Recording Industry Association of America." The RIAA is an organization that represents the recording industry in the United States. They work to protect the rights of music creators, promote the value of music, and enforce copyright laws. They also certify and award certifications for albums and singles based on their sales and streaming numbers. The RIAA plays a significant role in the music industry and is responsible for many initiatives and actions to support and advocate for the recording industry.
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15.
The group that represents American record companies, awards gold and platinum status to songs and albums, and is infamous for filing lawsuits against copyright infringing music downloaders is known as the _____
A.
RIAA
B.
NARAS
C.
A&R
D.
CIA
Correct Answer
A. RIAA
Explanation The correct answer is RIAA. The Recording Industry Association of America (RIAA) is the group that represents American record companies. They are responsible for awarding gold and platinum status to songs and albums based on their sales and streaming numbers. The RIAA is also notorious for filing lawsuits against individuals who illegally download copyrighted music.
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16.
NARAS stands for _____________.
Correct Answer National Academy of Recording Arts and Sciences
Explanation NARAS stands for National Academy of Recording Arts and Sciences. This organization is responsible for organizing the Grammy Awards, which recognize outstanding achievements in the music industry. The name accurately reflects the purpose and scope of the organization, as it encompasses both the artistic and technical aspects of recording arts.
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17.
________ is the group that puts on the Grammy Awards.
Correct Answer NARAS
Explanation NARAS, which stands for the National Academy of Recording Arts and Sciences, is the group responsible for organizing and hosting the Grammy Awards. They are responsible for selecting the nominees and winners in various music categories and putting together the annual awards ceremony. NARAS is made up of music industry professionals, including musicians, producers, engineers, and other recording professionals, who vote on the awards and contribute to the overall mission of promoting and honoring excellence in the recording arts.
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18.
Music sales and/or distribution based around the internet is known as...
Correct Answer Digital Distribution
Explanation Digital distribution refers to the process of selling and delivering music through the internet. It involves the distribution of music in digital formats such as MP3, streaming services, and online stores. This method has become increasingly popular with the rise of digital technology and the decline of physical sales. It allows artists and record labels to reach a global audience and provides consumers with convenient access to a wide range of music. Digital distribution has revolutionized the music industry, making it easier for artists to distribute and monetize their music while giving consumers more choices in how they access and listen to music.
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19.
Distributing CDs or records would be considered digital distribution/sales.
A.
True
B.
False
Correct Answer
B. False
Explanation Distributing CDs or records would not be considered digital distribution/sales because CDs and records are physical formats, not digital formats. Digital distribution/sales refers to the distribution or sale of digital files, such as music or movies, through online platforms or streaming services.
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20.
Putting music up for download on iTunes or streaming files on Pandora is considered digital distribution/sales.
A.
True
B.
False
Correct Answer
A. True
Explanation This statement is true because both putting music up for download on iTunes and streaming files on Pandora involve the distribution and sale of digital music. iTunes allows users to purchase and download music digitally, while Pandora allows users to stream music online. Both methods involve the distribution and sale of music in a digital format, making the statement true.
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21.
A _______ is any guest that plays on a recording who is not an artist contracted to the record company.
Correct Answer Side Artist
Explanation A side artist refers to any guest who performs on a recording but is not under contract with the record company. This means that they are not officially signed or affiliated with the record label and are instead brought in as a guest or session musician. They may contribute to the recording by playing an instrument or providing additional vocals, but they are not considered a primary artist or part of the main lineup.
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22.
Side artists are contracted to the record company.
A.
True
B.
False
Correct Answer
B. False
Explanation The statement suggests that side artists are contracted to the record company, but this is not necessarily true. Side artists are typically hired or contracted by the main or lead artist to provide additional support or contribute to a recording or performance. They may have their own separate contracts or agreements with the lead artist, rather than being directly contracted to the record company. Therefore, the correct answer is False.
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23.
______________ are individuals that book shows/tours for the artist and earn their money by taking a percentage from the artists live performance income.
Correct Answer booking agents
Explanation Booking agents are individuals who work on behalf of artists to secure shows and tours. They play a crucial role in the artist's career by negotiating contracts, coordinating logistics, and promoting the live performances. Booking agents earn their income by taking a percentage from the artist's live performance earnings. This arrangement incentivizes them to secure as many high-paying gigs as possible for the artist, as their income is directly tied to the artist's success in the live music industry.
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24.
Booking agents earn their money by taking a percentage from the artists live performance income.
A.
True
B.
False
Correct Answer
A. True
Explanation Booking agents earn their money by taking a percentage from the artists' live performance income. This means that when an artist performs at a concert, the booking agent receives a portion of the money earned from ticket sales or other sources of income related to the live performance. This arrangement incentivizes booking agents to secure high-paying gigs for their clients and ensures that they are financially invested in the success of the artist's live performances.
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25.
_______ is money paid to an artist for sales of their music.
A.
Royalty
B.
License
C.
Digital Distribution
D.
Recoupment
Correct Answer
A. Royalty
Explanation Royalty is the correct answer because it refers to the money paid to an artist for sales of their music. When an artist's music is sold, they receive a percentage of the revenue generated, which is known as royalty. This payment is a form of compensation for their creative work and serves as a way to reward and incentivize artists for their contributions to the music industry.
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26.
The term used to describe the process in which a record company recovers the money they have advanced to a recording artist is...
A.
Royalty
B.
License
C.
Digital Distribution
D.
Recoupment
Correct Answer
D. Recoupment
Explanation Recoupment is the term used to describe the process in which a record company recovers the money they have advanced to a recording artist. This typically happens by deducting the artist's earnings from album sales, merchandise, or other revenue streams until the initial investment is fully recovered. It is an essential aspect of the music industry, ensuring that record labels can recoup their expenses and make a profit from their investments in artists.
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27.
Royalty can be a negotiated percentage or a fixed amount.
A.
True
B.
False
Correct Answer
A. True
Explanation Royalty refers to the payment made to the owner of a property or intellectual property for the use or sale of that property. It can be calculated as a negotiated percentage of the revenue generated from the property or as a fixed amount. This means that the amount paid as royalty can be based on a percentage of the sales or profits, or it can be a predetermined fixed sum. Therefore, the statement that "Royalty can be a negotiated percentage or a fixed amount" is true.
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28.
A ___________ is a recording deal in which the record label receives money from not just record sales, but also touring income, merchandise income, etc...
Correct Answer 360 deal
Explanation A 360 deal is a recording contract where the record label receives a percentage of not only the artist's record sales, but also their income from touring, merchandise, and other sources. This type of deal allows the record label to have a financial stake in all aspects of the artist's career, not just their recorded music. It is a way for record labels to maximize their profits and ensure a more comprehensive partnership with the artist.
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29.
Caroline/EMI Label Services is the indie distributor for EMI.
A.
True
B.
False
Correct Answer
A. True
Explanation Caroline/EMI Label Services being the indie distributor for EMI means that they are responsible for distributing EMI's music to independent record stores and online platforms. This implies that Caroline/EMI Label Services works closely with EMI and handles the distribution process on their behalf, making the statement true.
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30.
The indie distributor for Universal is...
A.
RED
B.
Fontana
C.
ADA (Alternative Distribution Alliance)
D.
Caroline
Correct Answer
B. Fontana
Explanation Fontana is the correct answer because it is an indie distributor for Universal. Fontana is a subsidiary of Universal Music Group and specializes in distributing independent music labels and artists. They provide marketing, promotion, and distribution services to help indie artists reach a wider audience and distribute their music globally. Fontana has a strong reputation and track record in the music industry, making them a reliable choice for independent artists looking for distribution support.
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31.
The indie distributor for Sony is...
A.
RED
B.
Fontana
C.
Caroline
D.
ADA (Alternative Distribution Alliance)
Correct Answer
A. RED
Explanation RED is the correct answer because it is an indie distributor for Sony. RED (Relativity Entertainment Distribution) is a subsidiary of Relativity Media and has a distribution deal with Sony Pictures Entertainment. They handle the distribution of independent films and provide marketing and promotional support to filmmakers.
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32.
The indie distributor for Warner is...
A.
ADA (Alternative Distribution Alliance)
B.
Caroline
C.
RED
D.
Fontana
Correct Answer
A. ADA (Alternative Distribution Alliance)
Explanation ADA (Alternative Distribution Alliance) is the correct answer because it is a well-known indie distributor for Warner. ADA specializes in distributing independent music and has a strong relationship with Warner, making it the go-to choice for indie artists and labels looking to distribute their music through Warner's channels. Caroline, RED, and Fontana are also indie distributors, but they are not specifically associated with Warner like ADA is.
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33.
The indie distributor for EMI is...
A.
RED
B.
Fontana
C.
ADA (Alternative Distribution Alliance)
D.
Caroline
Correct Answer
D. Caroline
Explanation Caroline is the correct answer because it is an indie distributor for EMI. Caroline specializes in distributing independent music and is a subsidiary of Universal Music Group. They work with artists and labels to distribute their music globally, providing marketing and promotional support. Caroline has a strong reputation in the industry and has successfully distributed music from various genres.
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34.
Major record labels show a much wider variety of musical styles than Indie record labels.
A.
True
B.
False
Correct Answer
B. False
Explanation The statement is false because indie record labels are known for promoting a wider variety of musical styles compared to major record labels. Major labels tend to focus on mainstream and commercially successful genres, while indie labels often support and release music from more niche or experimental genres. This allows indie labels to have a more diverse and eclectic roster of artists, making the statement incorrect.
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35.
Indie labels take more creative risks than Major labels. They are the "tastemakers" that set the trends.
A.
True
B.
False
Correct Answer
A. True
Explanation Indie labels are known for their willingness to take creative risks and explore new and unconventional sounds and styles. Unlike major labels, which often prioritize commercial success and mainstream appeal, indie labels are more focused on artistic integrity and pushing boundaries. They are often seen as the "tastemakers" of the music industry, setting trends and influencing popular culture. Therefore, it can be concluded that indie labels do indeed take more creative risks than major labels, making the answer "True."
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36.
Traditional record deals give the record company ownership of any recordings made by an artist.
A.
True
B.
False
Correct Answer
A. True
Explanation Traditional record deals typically involve the record company owning the rights to any recordings made by an artist. This means that the record company has control over the distribution, promotion, and monetization of the artist's music. The artist may receive royalties or a percentage of the profits, but ultimately, the ownership and control lie with the record company. This arrangement has been the standard in the music industry for many years, although there has been a shift towards more artist-friendly deals in recent times.
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37.
Only __% (or less) of records "break even"
Correct Answer 20
Explanation This answer suggests that only 20% or less of the records achieve a break-even point. This means that the majority of the records do not generate enough revenue to cover their costs. It indicates that a significant portion of the records may be operating at a loss or not generating any profit.
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38.
__% of all records released by major record labels lose money.
A.
50
B.
60
C.
70
D.
80
Correct Answer
D. 80
Explanation The correct answer is 80 because it indicates that 80% of all records released by major record labels lose money. This suggests that the majority of records released by these labels are not profitable.
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39.
A corporation or group engaged in the creation, production, manufacturing, distribution, marketing, and sales of recorded music is known as a _____________.
Correct Answer Record Company
Explanation A corporation or group engaged in the creation, production, manufacturing, distribution, marketing, and sales of recorded music is known as a record company. This term refers to the business entity responsible for various aspects of the music industry, including signing and promoting artists, producing and distributing albums, and managing the sales and marketing of recorded music. Record companies play a crucial role in the music industry by facilitating the production and distribution of music to the public.
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40.
_______ is the foundation and lifeblood of a record company.
Correct Answer Content
Explanation Content refers to the music, videos, and other creative works that are produced and owned by a record company. It is the foundation on which the record company builds its brand and reputation. Without quality content, a record company would not be able to attract and retain artists, sign new talent, or generate revenue. Content is also the lifeblood of a record company as it is what drives sales, streaming, and licensing deals. It is the core product that record companies rely on to connect with audiences and generate success in the music industry.
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41.
Record companies take part in the ________ of recorded music.
A.
Sales
B.
Production
C.
Creation
D.
Manufacturing
E.
All of the above
Correct Answer
E. All of the above
Explanation Record companies are involved in various aspects of the recorded music industry. They are responsible for sales, as they distribute and sell the recorded music to consumers. They also play a role in production, overseeing the recording, mixing, and mastering processes. Record companies are involved in the creation of music by signing and developing artists, and they also handle the manufacturing of physical copies of the music, such as CDs and vinyl records. Therefore, all of the options listed - sales, production, creation, and manufacturing - are activities in which record companies participate.
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42.
The content of a record company is its record labels and the master recordings that the label owns.
A.
True
B.
False
Correct Answer
A. True
Explanation A record company's content refers to its record labels and the master recordings that the label owns. This means that the record company's value lies in the ownership and management of these labels and recordings. Therefore, the given statement that the content of a record company is its record labels and master recordings is true.
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43.
Artists and Repertoire (A&R) is the individual at a record company that finds talent and deals with all the creative elements of making records.
A.
True
B.
False
Correct Answer
A. True
Explanation Artists and Repertoire (A&R) is indeed the individual at a record company responsible for finding talent and handling all the creative aspects of making records. They play a crucial role in scouting and signing new artists, overseeing the production process, and ensuring the artistic direction aligns with the company's vision. A&R professionals are involved in selecting songs, working with songwriters and producers, and providing guidance to artists throughout the recording process. Their expertise and insights contribute to the success and quality of the records released by the company.
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44.
The individual at a record company that finds talent and deals with the creative elements of making records works in the ________________ department.
Correct Answer Artists and Repertoire
Explanation The individual at a record company who finds talent and deals with the creative elements of making records works in the Artists and Repertoire department. This department is responsible for scouting and signing new artists, overseeing the artistic direction of their music, and coordinating the production and promotion of their records. They play a crucial role in discovering and developing talent, as well as shaping the overall artistic vision of the record company.
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45.
Any outlet that sells physical or digital forms of music such as :iTunes, Wal-Mart, etc... is known as a ___________.
Correct Answer Music Retailer
Explanation An outlet that sells physical or digital forms of music, such as iTunes or Wal-Mart, is commonly referred to as a music retailer. These retailers provide a platform for customers to purchase music in various formats, catering to both physical and digital preferences. They play a crucial role in the distribution and availability of music, making it accessible to consumers through different channels.
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46.
A ______ is the final version of a track or album that is turned into the record company that goes into the vaults as the final asset that the record company owns.
Correct Answer Master
Explanation The term "master" refers to the final version of a track or album that is submitted to the record company. This version is considered the ultimate asset owned by the record company and is stored in their vaults. The master represents the completed and polished version of the music, ready for distribution and release.
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47.
__________ are a fixed rate of 9-cents per song, paid to the songwriter(s) of each song.
A.
Record Royalties
B.
License Royalties
C.
Touring Royalties
D.
Mechanical Royalties
Correct Answer
D. Mechanical Royalties
Explanation Mechanical royalties are a fixed rate of 9-cents per song, paid to the songwriter(s) of each song. These royalties are generated from the sale or streaming of recorded music and are paid to the songwriters as compensation for the use of their work. This is different from other types of royalties such as record royalties, which are paid to the artist or record label, and license royalties, which are paid for the use of music in commercials, films, or other media. Touring royalties are earned by artists from their live performances.
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48.
_____________ are a negotiated percentage paid to the artist/performer.
A.
Record Royalties
B.
License Royalties
C.
Touring Royalties
D.
Mechanical Royalties
Correct Answer
A. Record Royalties
Explanation Record royalties are a negotiated percentage paid to the artist/performer for the sales or streams of their recorded music. This means that whenever their music is purchased, downloaded, streamed, or played on the radio or in public, the artist/performer receives a percentage of the revenue generated from these activities. These royalties are a way for artists/performers to earn income from their recorded music and compensate them for their creative work.
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49.
Mechanical royalties is not split up amongst co-writers.
A.
True
B.
False
Correct Answer
B. False
Explanation Mechanical royalties are typically split among co-writers based on their respective contributions to the song. This means that if multiple songwriters collaborated on a song, they will generally share the mechanical royalties in proportion to their individual contributions. Therefore, the statement that mechanical royalties are not split up amongst co-writers is false.
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50.
A _______ is necessary to retain ownership of something, such as music, and can allow another entity to use it for a defined period of time.
Correct Answer License
Explanation A license is a legal document or agreement that grants permission to an individual or entity to use or retain ownership of something, such as music. It allows another entity to use the licensed material for a specific period of time, while the original owner retains ownership rights. This ensures that the owner maintains control over their intellectual property and can regulate its usage. Licensing agreements are commonly used in various industries, including music, software, and intellectual property.
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