Quiz One: January 2010

1.

How are our clients using Twitter?

A.

To share links to their press releases.
B.

As a research tool.
C.

To create communiites.
D.

All of the above.
E.

A and C.

Correct Answer
D. All of the above.

Explanation
The correct answer is "All of the above". This means that our clients are using Twitter for all of the mentioned purposes: sharing links to their press releases, using it as a research tool, and creating communities.

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2.

How can a client tell if tweeting their BW release is resulting in more online traction?

A.

They should get more hits on their website.
B.

They'll get more followers.
C.

Their Newstrak report will reflect Twitter referrals.
D.

They'll get retweeted alot.
E.

There's no way to tell.

Correct Answer
C. Their Newstrak report will reflect Twitter referrals.

Explanation
A respected SEO expert at one of our webinars this year said "A press release, well done, is an SEO dream. Your content, on someone else's website, linking back to YOU." When a client wonders why they should use the BW url rather than their own website url, this is a good answer. Also, the Newstrak reports collect the stats all in ONE convenient place. That's convenient.

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3.

What's the best way for a client to shorten the URL on their press release so they can tweet or share the link more easily?

A.

They can use the http://bizwire.pr URL shortener on the front page of our website.
B.

They can goto www.tinyurl.com and shorten it there.
C.

Any of the free url shorteners are fine--bit.ly, bud.url.com, tiny.url, tr.im or others.
D.

They should stick with the BW permalink.
E.

Shortening URLS is considered bad for SEO.

Correct Answer
C. Any of the free url shorteners are fine--bit.ly, bud.url.com, tiny.url, tr.im or others.

Explanation
Using any of the free URL shorteners such as bit.ly, bud.url.com, tiny.url, tr.im or others would be the best way for a client to shorten the URL on their press release. This would allow them to tweet or share the link more easily.

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4.

What percentage of Twitter users access Twitter from an application apart from www.twitter.com?

A.

5%
B.

20%
C.

38%
D.

55%
E.

80%

Correct Answer
D. 55%

Explanation
55% of Twitter users access Twitter from an application apart from www.twitter.com. This suggests that a majority of Twitter users prefer using mobile or desktop applications rather than accessing the platform through the website. This could be due to the convenience and additional features offered by these applications, such as push notifications and easier navigation. It also indicates the increasing popularity of mobile usage and the importance of optimizing the Twitter experience for various devices.

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5.

How can clients share links to press releases on Facebook?

A.

By posting a link on a personal page
B.

Sharing a link on a company or fan page
C.

Through wall postings in groups
D.

By sending a personal message to someone with the link and asking them to spread the word.
E.

All of the above.

Correct Answer
E. All of the above.

Explanation
Clients can share links to press releases on Facebook in multiple ways. They can post a link on their personal page, share it on a company or fan page, or make wall postings in groups. Additionally, they can send a personal message to someone with the link and ask them to spread the word. Therefore, the correct answer is "All of the above."

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6.

Who has the lamest Twitter and Facebook presence of the wires?

A.

PR Web
B.

Market Wire
C.

Globe Newswire
D.

PRN
E.

Business Wire

Correct Answer
C. Globe Newswire

Explanation
The explanation for Globe Newswire being the lamest in terms of Twitter and Facebook presence among the wires is not available.

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7.

What's the primary purpose of LInkedIn?

A.

It's the number one place to post press release links.
B.

It's a great place to create your business rolodex.
C.

Best place online to post your bio.
D.

It's a social networking site for professionals and a great place for resume posting, researching people and making contacts.
E.

All of the above.

Correct Answer
D. It's a social networking site for professionals and a great place for resume posting, researching people and making contacts.

Explanation
LinkedIn's primary purpose is to serve as a social networking site for professionals. It provides a platform for individuals to post their resumes, research other professionals, and make valuable connections. It is not specifically designed for posting press release links or creating a business rolodex, although these activities can be facilitated on the platform. Therefore, the correct answer is that LinkedIn is a social networking site for professionals and a great place for resume posting, researching people, and making contacts.

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8.

Why would a client want to write a summary of their release in BW Connect, even though it might take an extra minute or two?

A.

The summary can show up in some RSS feeds.
B.

The summary can show up in Google search engine results.
C.

The summary can reinforce keywords and help amplify client messaging.
D.

The summary can tease readers into reading the full story.
E.

All of the above.

Correct Answer
E. All of the above.

Explanation
A client would want to write a summary of their release in BW Connect because it can have multiple benefits. Firstly, the summary can show up in some RSS feeds, increasing the visibility of the release to a wider audience. Additionally, the summary can also appear in Google search engine results, making it easier for people to find the release. Moreover, the summary can reinforce keywords and help amplify client messaging, ensuring that the main points are effectively communicated. Lastly, the summary can tease readers into reading the full story, generating more interest and engagement. Therefore, all of the above reasons make it important for a client to write a summary in BW Connect.

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9.

What do the EON keyword tags do for a client's press release on EON? Choose all that apply.

A.

Help people find it in Technorati
B.

Submit it to Google and Bing
C.

Reinforce keywords helping with keyword density
D.

Associate the press release with similar content on the EON page, possibly resulting in "stumbled upon" visibility
E.

All of the above.

Correct Answer(s)
C. Reinforce keywords helping with keyword density
D. Associate the press release with similar content on the EON page, possibly resulting in "stumbled upon" visibility

Explanation
Both C and D are correct answers.

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10.

The EON target categories on the Details page in BW Connect refer to

A.

Reporters' Press Pass preferences
B.

The RSS Feeds where the release will appear
C.

The Google search queries most likely to be associated with the release
D.

The custom news sites where the release will be posted
E.

All of the above.

Correct Answer
B. The RSS Feeds where the release will appear

Explanation
The EON target categories on the Details page in BW Connect refer to the RSS Feeds where the release will appear. This means that when selecting the target categories, the release will be distributed to specific RSS Feeds based on the chosen categories.

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