1.
Copy set entirely in capital letters is called
Correct Answer
A. All caps
Explanation
When text is written in all capital letters, it is referred to as "all caps". This is a typographical style often used for emphasis or to make the text more readable in certain contexts. It is commonly seen in headlines, titles, and advertisements. The term "all caps" is derived from the phrase "capital letters", which refers to uppercase letters in the alphabet.
2.
A page or double page spread that separates different sections of the book is defined as
Correct Answer
D. Divider page
Explanation
A divider page is a page or double page spread that is used to separate different sections of a book. It serves as a visual break and helps organize the content into distinct parts. Divider pages often have a different design or layout compared to the rest of the book, making them easily identifiable. They can include elements such as chapter titles, decorative images, or other visual cues that indicate a change in topic or theme.
3.
Drop cap refers to
Correct Answer
C. A large initial letter used to introduce copy, caption, or headline
Explanation
The correct answer is "A large initial letter used to introduce copy, caption, or headline." This term refers to the practice of using a larger, often decorative, letter at the beginning of a paragraph or section of text to grab the reader's attention and add visual interest. It is commonly used in books, magazines, and other printed materials to enhance the design and layout of the content.
4.
A set of 8 or 16 pages printed on a large sheet of paper, which is folded, cut and bound into a book is:
Correct Answer
B. Signature
Explanation
A signature is a set of 8 or 16 pages that are printed on a large sheet of paper, folded, cut, and bound into a book. This term is commonly used in the printing and publishing industry to refer to a specific grouping of pages that are assembled together. The term "signature" is derived from the practice of signing or marking the folded edges of the pages to ensure that they are in the correct order before binding.
5.
The sharpness or clarity of an image is
Correct Answer
B. Resolution
Explanation
Resolution refers to the number of pixels in an image, which determines the level of detail and clarity. A higher resolution means more pixels, resulting in a sharper and clearer image. DPI (dots per inch) is a measure of the resolution in printed images, not directly related to the sharpness of the image itself. Focus is the adjustment of the lens to make the image clear, but it does not affect the overall sharpness of the image. Infographic is a visual representation of information, not directly related to the sharpness or clarity of an image.
6.
The first words of a caption or story which draw attention to the copy and which are often set apart typographically for emphasis is called
Correct Answer
C. Lead-in
Explanation
A lead-in is the first words of a caption or story that are designed to grab the reader's attention and draw them into the rest of the text. It is often set apart typographically for emphasis.
7.
A template is defined as:
Correct Answer
D. A layout design that maintains consistency within a design or section.
Explanation
The correct answer is a layout design that maintains consistency within a design or section. This option accurately describes what a template is. A template is a pre-designed format or layout that can be used as a starting point for creating consistent designs or sections. It helps maintain a cohesive look and feel throughout a project by providing a structure and guidelines to follow. Templates can be used in various contexts, such as graphic design, web design, or document formatting, to ensure consistency and save time in the design process.
8.
The complete set of all letters, numbers, and punctuation marks of a type face is:
Correct Answer
B. Font
Explanation
The correct answer is "Font." In typography, a font refers to the complete set of all letters, numbers, and punctuation marks of a specific typeface. It includes all the variations and styles available, such as bold, italic, or regular. Fonts are used to define the visual appearance and style of text in a document or design.
9.
A page containing the title, year, school name, location, and other important identifying information is called:
Correct Answer
A. Title page
Explanation
A page containing the title, year, school name, location, and other important identifying information is called a title page. This page is typically found at the beginning of a document or book and provides essential details about the content and origin of the work. It helps readers identify the document, understand its purpose, and locate relevant information.
10.
An element used to connect areas separated by a grid of white space. Headlines and quote boxes are commonly used as these:
Correct Answer
B. Bridge
Explanation
A bridge is an element used to connect areas separated by a grid of white space. It is commonly used for headlines and quote boxes. A bridge helps to create a smooth transition between different sections or elements on a page, making it easier for readers to navigate and understand the content.
11.
A statement giving publishing credit and technical information: type faces and sizes used, paper stock, layout styles, graphic devices, number of copies, cost to students, printer, professional photography and honors earned, membership in professional organizations is called:
Correct Answer
D. ColopHon
Explanation
A colophon is a statement that provides publishing credit and technical information about a book or publication. It includes details such as the typefaces and sizes used, paper stock, layout styles, graphic devices, number of copies, cost to students, printer, professional photography, honors earned, and membership in professional organizations. It serves as a way to give recognition and provide transparency about the production and design elements of the publication.
12.
When an element or elements attract immediate reader attention is defined as:
Correct Answer
A. Dominance
Explanation
Dominance refers to the ability of an element or elements to attract immediate reader attention. It signifies that certain elements stand out and command more visual prominence compared to others on a page. Dominant elements can be achieved through various design techniques such as size, color, contrast, and placement. By creating a dominant element, designers can guide the viewer's attention and emphasize key information or focal points on a page.
13.
A folio tab is defined as:
Correct Answer
B. Line of type near the page number which identifies the section, chapter, or text appearing on that page.
Explanation
A folio tab is a line of type near the page number which identifies the section, chapter, or text appearing on that page. This helps readers easily locate and navigate through different parts of a book or document. It serves as a reference point and provides organizational structure to the content. By including this information, readers can quickly find specific sections or chapters without having to search through the entire document.
14.
To unite a spread, a horizontal line is established across the spread above or below the center mark to give movement to the reader's eye is called the
Correct Answer
C. Eyeline
Explanation
The correct answer is eyeline. An eyeline is a horizontal line that is used to visually connect elements in a spread. It is placed above or below the center mark to guide the reader's eye and create movement. By establishing an eyeline, the designer can unify the spread and make it more visually appealing and readable.
15.
A smaller headline that supplements the primary headline by adding information or identification is called a
Correct Answer
B. Secondary Headline
Explanation
A smaller headline that supplements the primary headline by adding information or identification is called a secondary headline. It serves as a subheading or a supporting title that provides additional details or context to the main headline. This helps to grab the reader's attention and provide a concise summary of the content that follows.
16.
The inner space between two pages of a spread where the paper runs into the spine is called the:
Correct Answer
A. Gutter
Explanation
The inner space between two pages of a spread where the paper runs into the spine is called the gutter. This term is commonly used in printing and publishing to refer to the margin or space that allows for the binding of the pages. It ensures that the content near the spine is not lost or distorted when the book is bound. The gutter is an essential element in creating visually appealing and readable spreads in books and magazines.
17.
A chart representing the pages in a signature or a book, used for planning book sections and page content is:
Correct Answer
B. Ladder
Explanation
A chart representing the pages in a signature or a book, used for planning book sections and page content is referred to as a "Ladder." This term is commonly used in the publishing industry to describe a visual representation of the order and arrangement of pages within a book or signature. The ladder helps in organizing the content and ensuring that the pages are in the correct sequence before printing.
18.
A page number, best located at the bottom of each page to the outside and parallel to the bottom of the page is called a:
Correct Answer
B. Folio
Explanation
A folio is a page number that is typically located at the bottom of each page, positioned on the outside and parallel to the bottom edge of the page. It helps readers navigate through a document or book by providing a reference point to easily locate specific pages. The term "folio" is commonly used in publishing and printing industries.
19.
The measure of screen or printer resolution, the number of dots in a line one inch long, abbreviated as DPI, stands for:
Correct Answer
C. Dots Per Inch
Explanation
DPI stands for Dots Per Inch, which refers to the measure of screen or printer resolution. It represents the number of dots or pixels in a line that is one inch long. This measurement is used to determine the level of detail and clarity in printed or displayed images.
20.
The layout space allocated for the written text, as distinguished from the space allocated for captions, titles headlines, or photos is called:
Correct Answer
B. Copy Block
Explanation
Copy block refers to the layout space allocated specifically for the written text. It is separate from the space allocated for captions, titles, headlines, or photos. Copy block is where the main body of text is placed in a design or layout, allowing for easy readability and organization of the written content.
21.
Copyright is defined as the _________________ right for the creator or owner of original literacy, artistic or photographic material to make, distribute, and control copies of that work for a specified number of years, as guaranteed by law.
Correct Answer
exclusive
Explanation
Copyright is a legal right that grants exclusive control to the creator or owner of original literary, artistic, or photographic material. This means that the creator or owner has the sole authority to make, distribute, and control copies of their work for a specific period of time, as guaranteed by law. The term "exclusive" emphasizes that this right is limited to the creator or owner and cannot be exercised by others without their permission.
22.
A flat is one side of a signature, _____ pages
Correct Answer
8
Explanation
A signature typically consists of multiple pages that are folded and bound together. Since a flat is one side of a signature, it means that each page of the signature is considered a flat. Therefore, if there are 8 pages in a signature, there would be 8 flats.
23.
A spread is ____ facing pages in a publication
Correct Answer
2
Explanation
A spread is two facing pages in a publication.
24.
A heavy sheet of paper that attaches the book to it's cover is called a/n_____________.
Correct Answer
endsheet
Explanation
An endsheet is a heavy sheet of paper that connects the book to its cover. It is commonly used in bookbinding to provide strength and stability to the book. The endsheet is usually glued to the inside of the cover and the first and last pages of the book are then attached to it. This helps to protect the pages and keep them securely bound to the cover.
25.
A theme is a central idea or _________.
Correct Answer
concept
Explanation
A theme is a central idea or concept that runs throughout a piece of literature, art, or any other form of creative expression. It is the underlying message or meaning that the creator intends to convey to the audience. The concept refers to the abstract or general idea that the theme represents. It is the fundamental concept that the theme revolves around and explores.
26.
A column of text that flows around a photo, quote, graphic, or art is called ________.
Correct Answer
text wrap
Explanation
A column of text that flows around a photo, quote, graphic, or art is called text wrap. Text wrap is a feature in various design software that allows text to wrap around an object, creating a visually appealing layout. It helps to integrate images or other elements seamlessly into the text, making the overall design more engaging and professional.
27.
The space between lines of type is called the ________.
Correct Answer
Leading
Explanation
Leading refers to the vertical space between lines of type. It is measured from baseline to baseline and is commonly used to improve readability and create a visually pleasing layout. By adjusting the leading, designers can control the amount of white space between lines, making the text easier to read and enhancing the overall design of the typography.
28.
An area of white space separating tow or more photographs or copy blocks and giving the appearance of disunity to the layout page is called__________.
Correct Answer
Trapped White Space
Explanation
Trapped white space refers to the area of white space that appears between two or more photographs or copy blocks, creating a sense of disunity in the layout page. This occurs when the white space is unintentionally or improperly placed, causing a visual disruption in the design. The term "trapped" implies that the white space is confined or enclosed within the layout, further emphasizing its disruptive nature.
29.
Single vertical empty grids left on both sides of a featured story to draw the reader's _______ to the story are called rails.
Correct Answer
eyes
Explanation
Single vertical empty grids left on both sides of a featured story to draw the reader's attention to the story are called rails. These rails are intentionally left empty to create a visual focus on the main content, in this case, the featured story. By leaving these spaces blank, the reader's eyes are naturally drawn towards the center of the page where the story is placed.
30.
The _____________ paragraph of a story which sets the tone for the article giving it purpose and direction is the lead.
Correct Answer
opening
Explanation
The opening paragraph of a story sets the tone for the article, giving it purpose and direction. It introduces the main ideas and themes that will be explored throughout the story, capturing the reader's attention and providing a clear starting point. The lead paragraph is crucial in engaging the audience and establishing the overall context and focus of the article.
31.
The last headline of the spread which closes the story is called the primary headline
Correct Answer
B. False
Explanation
The main headline of a spread which first captures the attention of the readers is called the primary headline.
32.
A double page spread is a set of two facing pages with continued subject matter.
Correct Answer
A. True
Explanation
A double page spread refers to two facing pages in a book or magazine that are designed to be viewed together as a single visual or informational unit. The content on these pages is typically related and continues from one page to the other, creating a cohesive and uninterrupted reading experience. Therefore, the statement that a double page spread is a set of two facing pages with continued subject matter is true.
33.
Copy, headline, art- anything to be put into a layout is called Principle.
Correct Answer
B. False
Explanation
The answer is ELEMENT.
34.
To change, manage, or supervise for a publication is editing.
Correct Answer
A. True
Explanation
The statement is stating that editing involves changing, managing, or supervising for a publication. This is true because editing typically involves making changes to written content, managing the overall publication process, and supervising the work of writers and other contributors. Therefore, the correct answer is true.
35.
A line or small type used to tell the reader what is to follow, introducing the main point of interest of the copy is called the headline.
Correct Answer
B. False
Explanation
A line or LARGE type used to tell the reader what is to follow, introducing the main point of interest of the copy is called the headline.
36.
A/n _________________ is an artistic rendering of facts gathered from a poll or survey.
Correct Answer
infographic
Explanation
An infographic is a visual representation that presents information or data collected from a poll or survey in a creative and artistic way. It uses various design elements such as charts, graphs, icons, and illustrations to convey the facts and findings effectively. By using visually appealing graphics and concise text, infographics make complex information more accessible and understandable to the audience. They are widely used in marketing, journalism, education, and other fields to present data and statistics in a visually engaging manner.
37.
A layout is a plan or _____________ which shows size and position of all elements.
Correct Answer
drawings
Explanation
The correct answer is "drawings". In the context of the question, a layout refers to a plan or design that visually represents the size and positioning of all elements. Drawings are commonly used to create layouts as they provide a visual representation of the intended arrangement.
38.
The amount of space between elements on a spread is called __________________.
Correct Answer
Internal spacing
Explanation
Internal spacing refers to the amount of space between elements on a spread. It is the distance or gap between different elements such as text, images, or graphics. Internal spacing is essential in design to create visual balance, hierarchy, and readability. It helps to organize the content and create a harmonious layout. By adjusting the internal spacing, designers can control the flow of information and guide the viewer's attention.
39.
Professionally designed art used as part of the design is:
Correct Answer
Clip art
Explanation
Clip art refers to pre-made images or graphics that are commonly used in design projects. These images are professionally designed and can be easily inserted into documents or presentations to enhance the visual appeal. Clip art is a convenient and cost-effective way to add visual elements to designs without the need for creating original artwork from scratch. It is commonly used in various industries, such as advertising, education, and marketing, to create visually appealing materials.
40.
Captions are always written in past tense.
Correct Answer
B. False
Explanation
present tense, ALWAYS