INFLuencer Marketing Trivia Quiz

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  • 1/10 Questions

    __________ individuals whose name recognition commands a great deal of fascination and has the ability to use their status to communicate with broad effect.

    • Celebrities
    • Advocates
    • Ambassadors
    • None of the above
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About This Quiz

Do you know that influencer marketing is getting increasingly popular these days? Would you like to play this influencer marketing trivia quiz and test your knowledge now? Influencer marketing is a form of social media marketing that involves endorsements and product placement from various influencers, people, and organizations who possess a purported expert level of knowledge or influence in the social media market. If you like the quiz, share it with your friends. Let's go now!

Influencer Marketing Trivia Quiz - Quiz

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  • 2. 

    Consumer opinions matter, but recommendations from people you know matter most.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The statement suggests that while consumer opinions are important, recommendations from people you know hold even more weight. This implies that personal connections and trust play a significant role in decision-making, as individuals are more likely to rely on the advice and experiences of those they have a relationship with. This aligns with the common belief that word-of-mouth recommendations from friends and family are often considered the most reliable and influential when making choices.

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  • 3. 

    Influence Marketing is a sustained effort and entails a lot of manual work.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Influence marketing refers to a long-term and continuous effort that requires a significant amount of manual work. This form of marketing involves identifying and engaging with influential individuals who can help promote a brand or product. It requires building relationships, creating content, and managing campaigns, all of which require manual effort and ongoing dedication. Therefore, the statement that influence marketing entails a lot of manual work is true.

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  • 4. 

    There is no direct link between online advocacy and offline sales.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement "There is no direct link between online advocacy and offline sales" is false. Online advocacy can have a significant impact on offline sales. By promoting products or services online, advocating for them, and engaging with potential customers, businesses can generate interest and awareness that can lead to increased offline sales. Online advocacy can drive traffic to physical stores, encourage word-of-mouth recommendations, and influence consumer behavior, ultimately resulting in higher offline sales.

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  • 5. 

    __________ are compensated and formally endorsing your brand.

    • Celebrities

    • Advocates

    • Ambassadors

    • None of the above

    Correct Answer
    A. Ambassadors
    Explanation
    Ambassadors are individuals who are compensated and formally endorse a brand. They are usually well-known personalities or influential figures who promote and represent a brand in a positive light. Unlike advocates, who may support a brand without any formal agreement or compensation, ambassadors have a contractual relationship with the brand and actively promote it. Celebrities can be ambassadors, but not all ambassadors are necessarily celebrities. Therefore, the correct answer is ambassadors.

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  • 6. 

    __________ is the ability to cause or contribute to a change in an opinion or behavior.

    • Influencer

    • Getting Influenced

    • Influence

    • All of the above

    Correct Answer
    A. Influence
    Explanation
    Influence refers to the ability to cause or contribute to a change in an opinion or behavior. It encompasses the concept of being able to persuade or sway someone's thoughts, actions, or decisions. It implies having an impact on others and being able to shape their attitudes or choices.

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  • 7. 

    A person or group of people who change their opinion or behavior as the result of exposure to new information.

    • Influencer

    • Influenced

    • Influence

    • All of the above

    Correct Answer
    A. Influenced
    Explanation
    The term "influenced" refers to a person or group of people who change their opinion or behavior as a result of being exposed to new information. This means that they are being influenced by external factors or individuals, causing them to alter their perspective or actions. The other options, such as "influencer" and "influence," do not accurately describe individuals who change their opinion or behavior, but rather refer to those who have the ability to exert influence on others.

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  • 8. 

    __________ show support for your cause, and defend your product or service but does not have any alliance with your brand.

    • Celebrities

    • Advocates

    • Ambassadors

    • Managers

    Correct Answer
    A. Advocates
    Explanation
    Advocates show support for your cause and defend your product or service, but they do not have any formal alliance with your brand. Unlike ambassadors or managers who have a direct affiliation with your brand, advocates are individuals who genuinely believe in your cause and voluntarily promote it. They may be customers, fans, or influencers who support your brand because they resonate with its values and mission. Advocates can play a crucial role in spreading positive word-of-mouth and generating organic support for your brand.

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  • 9. 

    Influence Marketing drives awareness while Brand Advocacy drives action.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Influence marketing and brand advocacy both play a significant role in driving awareness and action. Influence marketing involves leveraging influential individuals or organizations to promote a brand or product, which helps in creating awareness. On the other hand, brand advocacy focuses on encouraging satisfied customers to promote a brand and take action, such as recommending it to others or making repeat purchases. Therefore, both influence marketing and brand advocacy contribute to both awareness and action, making the given statement false.

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  • 10. 

    __________ are average people who have a greater than average likelihood to influence through their social network.

    • Ambassadors

    • Professionals

    • Citizens

    • None of these

    Correct Answer
    A. Citizens
    Explanation
    Citizens are average people who have a greater than average likelihood to influence through their social network. This means that they have the ability to sway opinions and make an impact on others within their own social circles. While ambassadors and professionals may also have influence, the term "citizens" specifically refers to ordinary individuals who have the power to influence others through their social connections. Therefore, citizens are the correct answer in this context.

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  • Current Version
  • Jan 13, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Mar 02, 2014
    Quiz Created by
    Bobtripathi
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