Data Tagging for Web Analytics - Quiz # 2

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Quizzes Created: 32 | Total Attempts: 12,343

Questions: 10 | Attempts: 133 | Updated: May 7, 2024

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Data Tagging For Web Analytics - Quiz # 2 - Quiz

This quiz is based on Elizabeth Brady's session. There is a total of 10 questions and you have 5 minutes.

Questions and Answers

1.

There are ______ types of site tagging.

Explanation
The correct answer is "Four". The question is asking about the number of types of site tagging. The answer is provided in three different formats: spelled out as "Four", written in lowercase as "four", and represented numerically as "4". All three formats are correct and indicate that there are four types of site tagging.

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4
2.

Essentially, a page tag is a __________ code.
- A.
  
  Scripting
- B.
  
  Programming
- C.
  
  Java
- D.
  
  JavaScript
Correct Answer
D. JavaScript

Explanation
A page tag is essentially a JavaScript code. JavaScript is a programming language commonly used for creating interactive elements on web pages. It allows developers to add functionality, manipulate HTML elements, and interact with the user. Therefore, JavaScript is the correct answer as it is the language used for page tags.

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3.

If you watch and interact with a video, then would your web analytics page tag capture it?
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Web analytics page tags are typically used to track and capture data about webpage visits and interactions. However, they do not have the capability to capture data from videos directly. To track and capture data from videos, additional tracking codes or specialized video analytics tools need to be implemented. Therefore, the statement is false.

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1
0
4.

Event tags write (or event data collected) when the __________ occurs.

Correct Answer
Interaction
interaction

Explanation
Event tags are written or event data is collected when an interaction occurs. This suggests that event tags are used to track or record specific actions or behaviors that happen during an interaction between users and a system or platform. These tags help to capture and analyze data related to user engagement, behavior, and preferences, which can be used for various purposes such as improving user experience, personalization, or measuring the success of certain features or campaigns.

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4
5.

Custom variables allow us to create segments to measure _______ & ________ ?
- A.
  
  Audience & Demographics
- B.
  
  Online & Offline campaigns
- C.
  
  Site Performance & KPI's
- D.
  
  Site Traffic & Conversions
Correct Answer
C. Site Performance & KPI's

Explanation
Custom variables allow us to create segments to measure site performance and key performance indicators (KPIs). By using custom variables, we can track specific metrics related to the performance of a website, such as page load time, bounce rate, and conversion rates. These variables help us analyze the effectiveness of our website and identify areas for improvement in order to optimize the overall performance and achieve our KPIs.

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6.

_______ tags track specific site marketing activities.

Correct Answer
Campaign
campaign

Explanation
The correct answer is "Campaign, campaign." In website marketing, campaign tags are used to track and analyze specific marketing activities. These tags help identify the effectiveness of different campaigns, such as email marketing, social media advertising, or pay-per-click campaigns. By implementing campaign tags, marketers can measure the success of their promotional efforts and make data-driven decisions to optimize their marketing strategies. The usage of both capital and lowercase "C" in the answer options suggests that the question is looking for both variations of the tag.

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4
7.

According to Elizabeth, LLC stands for _____ , ___________ and _____________

Correct Answer
link, landing, and cookie
link, landing, cookie
link, landing cookie

Explanation
The correct answer is "link, landing, and cookie." LLC stands for "link, landing, and cookie" which refers to different components or elements in a digital marketing context. These terms are commonly used in online advertising and website analytics to track user behavior, measure campaign performance, and optimize marketing strategies.

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4
8.

Fiddler is a type of ?
- A.
  
  Software
- B.
  
  Analytics Tool
- C.
  
  Vendor agnostic debugger tool
- D.
  
  Vendor & Browser agnostic debugger tool
Correct Answer
D. Vendor & Browser agnostic debugger tool

Explanation
Fiddler is a vendor and browser agnostic debugger tool. This means that it can be used with any vendor's software and on any browser. It is not limited to a specific vendor or browser, making it a versatile tool for debugging and analyzing web traffic.

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Current Version
May 07, 2024

Quiz Edited by
ProProfs Editorial Team
Oct 21, 2013

Quiz Created by
Bobtripathi

Data Tagging For Web Analytics - Quiz # 2

There are ______ types of site tagging.

Essentially, a page tag is a __________ code.

If you watch and interact with a video, then would your web analytics page tag capture it?

Event tags write (or event data collected) when the __________ occurs.

Custom variables allow us to create segments to measure _ & __ ?

_______ tags track specific site marketing activities.

According to Elizabeth, LLC stands for _ , _ and _______

Fiddler is a type of ?