1.
What is the name of the founder of Sephora?
Correct Answer
C. Dominique Mandonnaud
Explanation
Dominique Mandonnaud is the correct answer because he is the founder of Sephora. Sephora is a French multinational retailer of cosmetics, skincare, haircare, and fragrance products. Mandonnaud opened the first Sephora store in 1970 in France and expanded the brand globally. His vision and entrepreneurial spirit led to the success and growth of Sephora as a leading beauty retailer worldwide.
2.
The Sephora brand (SOB) was founded in:
Correct Answer
B. 1995
Explanation
The Sephora brand (SOB) was founded in 1995.
3.
What was Dominique Mandonnaud's revolutionary idea?
Correct Answer
A. Offer custmers more freedom inside the store
Explanation
Dominique Mandonnaud's revolutionary idea was to offer customers more freedom inside the store. This implies that he wanted to create a shopping experience where customers could freely explore and interact with the products without any restrictions. This concept deviated from the traditional approach of strict product displays and limited customer interaction, thereby revolutionizing the retail industry.
4.
In your opinion, what is the Sephora founder's keyphrase?
Correct Answer
A. "It doesn't matter how much it costs, I want it to be beautiful"
Explanation
The given answer, "It doesn't matter how much it costs, I want it to be beautiful," suggests that the Sephora founder's keyphrase is focused on prioritizing the aesthetic appeal of the products over their cost. This implies that the founder values creating visually attractive and appealing products, regardless of the price involved.
5.
How many countries does Sephora have a presence in?
Correct Answer
A. 30
Explanation
Sephora has a presence in 30 countries.
6.
80% of Sephora products are manufactured in:
Correct Answer
B. Europe
Explanation
Europe is the correct answer because it is stated that 80% of Sephora products are manufactured there. This implies that the majority of Sephora's products are produced in Europe, indicating a significant manufacturing presence in the region.
7.
What are the 3 big product families of the Sephora brand?
Correct Answer
C. Color, Bath, Accessories
Explanation
The correct answer is Color, Bath, Accessories. This is because Sephora offers a wide range of products in these three categories. Color refers to makeup products such as foundation, lipstick, eyeshadow, and blush. Bath includes body wash, bath bombs, and other bath products. Accessories include makeup brushes, beauty tools, and other cosmetic accessories.
8.
Why use brushes?
Correct Answer
B. More hygienic than fingers, more even application and better makeup results, improves makeup hold
Explanation
Using brushes for makeup application is more hygienic than using fingers because brushes can be easily cleaned and sanitized. Additionally, brushes provide a more even application of makeup, resulting in better makeup results. They also help to improve the hold of the makeup, ensuring that it lasts longer throughout the day.
9.
What are the three main parts of a brush?
Correct Answer
A. Bristles, ferrule, handle
Explanation
The three main parts of a brush are bristles, ferrule, and handle. Bristles are the hairs or fibers that are used to apply paint or other substances. The ferrule is the metal or plastic band that holds the bristles in place and connects them to the handle. The handle is the part of the brush that is held and provides control and stability while using it.
10.
What is the benefit of having a long-handled brush?
Correct Answer
B. Easier for applying makeup on someone else
Explanation
A long-handled brush is beneficial for applying makeup on someone else because it allows the person applying the makeup to have a better reach and control over the brush. The longer handle provides a comfortable grip and enables the user to reach areas that may be difficult to access with a shorter brush. This is especially useful when applying makeup on someone else's face, as it allows for more precise and accurate application.
11.
What is the most common type of bristle used for applying eye makeup?
Correct Answer
B. Pony hair
Explanation
Pony hair is the most common type of bristle used for applying eye makeup. This type of hair is soft, flexible, and gentle on the delicate skin around the eyes. It is also known for its ability to hold and distribute product evenly, allowing for precise application. Pony hair brushes are widely used in the beauty industry due to their versatility and effectiveness in creating various eye makeup looks.
12.
What is the most common type of bristle used for applying face makeup?
Correct Answer
C. Goat hair
Explanation
Goat hair is the most common type of bristle used for applying face makeup. Goat hair bristles are soft, durable, and have a natural ability to hold and distribute powder products evenly. They also have a good balance of firmness and flexibility, allowing for smooth and precise application. Additionally, goat hair is hypoallergenic and less likely to cause irritation or allergic reactions on the skin.
13.
What is the most common type of bristle used for applying liquid makeup?
Correct Answer
B. Synthetic bristles (takelon)
Explanation
Synthetic bristles, specifically takelon, are the most common type of bristle used for applying liquid makeup. This is because synthetic bristles are more hygienic, easier to clean, and less likely to shed compared to natural hair bristles. They also provide a smooth and even application of liquid makeup, allowing for better blending and coverage.
14.
Why should we clean brushes?
Correct Answer
A. Bristles come into contact with sebum; they also carry bacteria that can cause blemishes, pimples
Explanation
Cleaning brushes is important because bristles come into contact with sebum, which is the natural oil produced by our skin. If brushes are not cleaned regularly, the sebum can build up on the bristles, leading to a transfer of oil and bacteria onto the face. This can cause blemishes and pimples. Cleaning brushes helps to remove the sebum and bacteria, keeping the bristles clean and preventing the spread of acne-causing bacteria.
15.
How often is it recommended to clean brushes?
Correct Answer
B. Once a week + daily maintenance with a no-rinse brush cleaner
Explanation
It is recommended to clean brushes once a week to remove any buildup of product and bacteria. Additionally, daily maintenance with a no-rinse brush cleaner can help keep the brushes clean and sanitized between deep cleanings. This regular cleaning routine helps to maintain the quality and performance of the brushes, ensuring they stay in good condition for longer.
16.
How should you clean brushes?
Correct Answer
A. With soapy water or gentle shampoo and on a daily basis with a no-rinse brush cleaner
Explanation
Brushes should be cleaned with soapy water or gentle shampoo to remove any product buildup or residue. Additionally, it is recommended to clean brushes on a daily basis with a no-rinse brush cleaner to ensure they are thoroughly sanitized and ready for use. Using rubbing alcohol can be too harsh and may damage the bristles of the brush.
17.
The SEPHORA Precision Sponge is used...
Correct Answer
A. To gently tap concealer on areas to be hidden
Explanation
The SEPHORA Precision Sponge is used to gently tap concealer on areas to be hidden. This suggests that the sponge is designed specifically for applying concealer in a gentle and precise manner. It implies that the sponge has a soft texture and is suitable for delicate areas that require coverage. The other options mentioned, such as 360° smoothing and tapping liquid foundation on salient parts of the face, are not mentioned in relation to the SEPHORA Precision Sponge, indicating that they are not its intended uses.
18.
Natural brushes are preferred for
Correct Answer
A. Powder textures
Explanation
Natural brushes are preferred for powder textures because they are typically made from animal hair or fibers, such as squirrel, goat, or pony hair. These natural bristles have a slightly rougher texture compared to synthetic brushes, which allows them to pick up and distribute powdered products more effectively. They also tend to be more porous, meaning they can hold onto the powder particles better, resulting in a more even and blended application. Additionally, natural brushes are often softer and more flexible, making them suitable for the delicate and lightweight nature of powder textures.
19.
Why use a concealer brush?
Correct Answer
D. Both A & B
Explanation
A concealer brush is used because using fingers can leave fingerprints and deposit too much product on the surface, resulting in an uneven application. Additionally, a concealer brush allows for targeted and precise coverage, ensuring that small imperfections are covered without looking cakey. Using a brush also gives a more professional gesture, making it a better choice for applying concealer. Therefore, the correct answer is Both A & B.
20.
What tips can you tell a customer to sell a foundation brush?
Correct Answer
A. The foundation brush is also very effective for applying masks, treatments, because it applies 100% of the product
Explanation
The correct answer explains that the foundation brush is not only useful for applying foundation but also for applying masks and treatments. It emphasizes that the brush applies 100% of the product, indicating its efficiency. Additionally, it mentions the convenience of the brush's plastic protection, allowing for easy storage in a makeup pouch. Lastly, it highlights the softness of the brush, which provides comfort during the application of foundation.
21.
What is the difference between a mineral brush and a classic face powder brush?
Correct Answer
D. Both A & B
Explanation
Both A and B are correct because they describe the differences between a mineral brush and a classic face powder brush. A mineral brush has synthetic bristles, which allow it to pick up heavier textures and blend them better. This is a difference compared to a classic face powder brush, which may have natural bristles. Additionally, a mineral brush has an anti-bacterial treatment that is suitable for all skin types, including sensitive skin. This is another difference compared to a classic face powder brush. The statement "Both A & B" accurately summarizes these differences.
22.
Why use shadow brushes?
Correct Answer
E. Both A & C
Explanation
Using shadow brushes allows for better control and precision when applying makeup. They provide a better grip and hold, ensuring that the gesture is executed with accuracy. Additionally, shadow brushes help to keep the fingers clean, preventing any smudging or transfer of product. Furthermore, these brushes enable the creation of contrasts for blending, allowing for seamless and smooth application of eyeshadow. Therefore, the correct answer is both A & C.
23.
I trust the quality of the SEPHORA Brand because:
Correct Answer
A. I know there is a very strict list of raw materials that are forbidden for all the brands (Black List LVMH)
Explanation
The given answer suggests that the reason for trusting the quality of the SEPHORA Brand is because there is a strict list of raw materials that are forbidden for all the brands under LVMH. This implies that SEPHORA ensures the exclusion of potentially harmful or low-quality ingredients from their products, which in turn enhances the trust in their brand.
24.
Why use a brush for a liquid foundation?
Correct Answer
D. Both B & C
Explanation
A brush for liquid foundation is preferred because it allows for adjustable coverage, whether it be light, medium, or high. Additionally, using only the fingertips to apply foundation can result in the product being moved around rather than properly setting on the skin. Therefore, the combination of reasons B and C make using a brush for liquid foundation the best choice.
25.
What steps would you suggest to a client who wants to highlight their eyebrows?
Correct Answer
A. Reshape, fill in and brush the eyebrows using a brush
Explanation
To highlight their eyebrows, the client should first reshape them to achieve the desired shape. Then, they should fill in any sparse areas using an eyebrow pencil that matches their natural hair color. Lastly, they should brush the eyebrows using a brush to blend the product and create a more natural look.
26.
Why use multiple brushes for the eyes?
Correct Answer
D. Both B and C
Explanation
Using multiple brushes for the eyes is important because applying eye shadow with fingertips doesn't allow for precision. Brushes allow for more control and accuracy in applying eye shadow, especially when creating intricate or detailed looks. Additionally, using different brushes for different eye shadow shades or finishes allows for a wider range of makeup results that would be difficult to achieve with just fingertips. Therefore, both options B and C are correct.
27.
Which of the following are the four Sephora DNA codes?
Correct Answer
C. Fun place to learn, amazing beauty selection, Freedom to experience, Disruptive spirit
Explanation
The correct answer is "Fun place to learn, amazing beauty selection, Freedom to experience, Disruptive spirit". These four codes reflect the values and characteristics of Sephora. "Fun place to learn" suggests that Sephora provides a positive and educational environment for both employees and customers. "Amazing beauty selection" highlights the wide range of high-quality beauty products available at Sephora. "Freedom to experience" implies that Sephora encourages customers to explore and try new products. "Disruptive spirit" indicates that Sephora embraces innovation and challenges the status quo in the beauty industry.
28.
According to the Sephora DNA, Sephora is a fun place to learn for:
Correct Answer
C. Both A & B
Explanation
According to the Sephora DNA, Sephora is a fun place to learn for both customers and Sephora employees. This means that both groups can enjoy and benefit from the learning experiences provided by Sephora. Whether it is through product demonstrations, makeup tutorials, or training programs, Sephora aims to create an enjoyable and educational environment for both its customers and employees.
29.
Which of the following DNA codes refers most to the range of beauty products sold at Sephora:
Correct Answer
A. Amazing beauty selection
Explanation
The phrase "Amazing beauty selection" refers most to the range of beauty products sold at Sephora because it directly mentions beauty and implies a wide variety and high quality of products available. The other phrases do not specifically mention beauty products or imply a range of options.
30.
What is the first step in the Sephora Attitude Model?
Correct Answer
B. Greeting
Explanation
The first step in the Sephora Attitude Model is "Greeting". This means that when a customer enters the store, the staff should greet them warmly and make them feel welcome. This step is important as it sets the tone for the customer's shopping experience and helps to create a positive first impression. By greeting the customer, the staff shows that they are attentive and ready to assist, which can help to build trust and encourage the customer to explore the store further.
31.
Which one of the following is not a step in the Sephora Attitude model?
Correct Answer
C. Both are steps in the SepHora Attitude model
Explanation
The given answer states that both "Approaching" and "keeping up" are steps in the Sephora Attitude model. This means that neither "Approaching" nor "keeping up" is the correct answer for the question.
32.
Asking the customer 'Can I have your Sephora Card' at the cash counter is the right question?
Correct Answer
A. True
Explanation
Asking the customer 'Can I have your Sephora Card' at the cash counter is the right question because it is a polite and direct way to request the customer's Sephora Card. By asking for the card, the cashier can ensure that the customer receives any applicable discounts, rewards, or benefits associated with their membership. Additionally, it allows the cashier to verify the customer's identity and track their purchases for loyalty program purposes.
33.
The best question to ask customers when you are approaching them is 'Can I help you'?
Correct Answer
B. False
Explanation
Asking customers "Can I help you?" may not be the best question when approaching them because it is a closed-ended question that can easily be answered with a simple "no." Instead, it is more effective to ask open-ended questions that encourage customers to share their needs, preferences, or concerns, allowing for a more personalized and helpful interaction.
34.
The last step in the Sephora Attitude model is 'Saying Goodbye'.
Correct Answer
A. True
Explanation
The last step in the Sephora Attitude model is 'Saying Goodbye'. This means that after providing a positive shopping experience and meeting the customer's needs, Sephora emphasizes the importance of saying goodbye to the customer in a friendly and courteous manner. This step helps to leave a lasting impression and ensures that the customer feels valued and appreciated. By saying goodbye properly, Sephora aims to build customer loyalty and encourage repeat business.
35.
What is the benefit of having a short-handled brush?
Correct Answer
D. Both B & C
Explanation
A short-handled brush has the benefit of being easier for beginners to manipulate and providing better brush control because the hand is closer to the face. The shorter handle allows for more precision and control when applying makeup or painting, especially in areas that require fine details. This makes it a preferred choice for beginners who may not have developed strong hand-eye coordination or brush control skills yet. Additionally, the shorter handle allows for a more comfortable grip, reducing strain on the hand and wrist during prolonged use. Overall, using a short-handled brush can enhance the user's ability to manipulate the brush effectively and achieve desired results.
36.
Why use a foundation brush?
Correct Answer
D. Both B & C
Explanation
Using a foundation brush has multiple benefits. Firstly, it helps in economizing the product as the brush allows for controlled application, preventing wastage. Secondly, it permits even spreading of the foundation, ensuring a smooth and flawless finish. Therefore, the correct answer is "Both B & C."
37.
Why does the SEPHORA Bronzing Powder Brush N°43 have a flat head?
Correct Answer
B. It first allows you to apply the product, then blend it to enhance salient parts of the face
Explanation
The SEPHORA Bronzing Powder Brush N°43 has a flat head because it allows you to apply the product evenly on the face and then blend it to enhance the salient parts of the face. The flat head ensures that the product is distributed smoothly and evenly, while the blending action helps to create a seamless and natural look by diffusing the product and blending it seamlessly into the skin.
38.
What is the SEPHORA Shadow Brush N°22 used for?
Correct Answer
E. Both A & C
Explanation
The SEPHORA Shadow Brush N°22 is used for both applying the powdered eye shadow base all over the eyelid and for applying eye shadows in a localized manner, thereby making pretty blending.
39.
What is the SEPHORA Crease Brush N°13 (banana-shaped) used for?
Correct Answer
D. Both B & C
Explanation
The SEPHORA Crease Brush N°13 (banana-shaped) is used for precisely working with eye shadow in the crease of the eye. Its thin tip and rounded shape allow for precise application and blending of eye shadow in the crease. Additionally, it is also ideal for use with dark shadows.
40.
Name the two co-founders of Benefit Cosmetics?
Correct Answer
B. Jean and Jane Ford
Explanation
Jean and Jane Ford are the correct answer as they are the two co-founders of Benefit Cosmetics.
41.
The brand Benefit was founded in:
Correct Answer
B. 1976
Explanation
Benefit was founded in 1976. This means that the brand was established in that year.
42.
Bene means good in what language?
Correct Answer
A. Italian
Explanation
The word "bene" is derived from Italian, where it means "good." In French, "good" is translated as "bien," and in Spanish, it is translated as "bueno." Therefore, the correct answer is Italian.
43.
Where was Benefited created?
Correct Answer
A. San Francisco
Explanation
Benefited was created in San Francisco.
44.
What are the key words that best express the brand?
Correct Answer
C. Fun, Fast, Fabulous
Explanation
The key words that best express the brand are "Fun, Fast, Fabulous". These words convey a sense of excitement, speed, and excellence, which are likely attributes that the brand wants to associate itself with. "Fun" suggests a playful and enjoyable experience, "Fast" implies efficiency and quickness, and "Fabulous" conveys a sense of high quality and style. Overall, these words paint a positive and enticing image of the brand.
45.
What is the motto of Benefit cosmetics?
Correct Answer
B. Laughter is the best cosmetics, so grin and wear it
Explanation
The correct answer is "Laughter is the best cosmetics, so grin and wear it." This motto suggests that Benefit Cosmetics believes in the power of laughter and that it is the best way to enhance one's beauty. It encourages people to embrace their natural beauty and have a positive attitude towards cosmetics. By wearing Benefit Cosmetics products with a smile, individuals can feel confident and beautiful.
46.
What is the name of the benefit icon?
Correct Answer
A. Gabbi
Explanation
The correct answer is Gabbi. This is the name of the benefit icon being referred to in the question.
47.
Benefit cosmetic is recognized for being?
Correct Answer
A. Instant beauty solutions also called "Its Fake"
Explanation
Benefit Cosmetics is recognized for providing instant beauty solutions, also known as "Its Fake". This means that Benefit offers products that can quickly enhance one's appearance, such as makeup and skincare products. These solutions are designed to provide immediate results and give the illusion of flawless skin and perfect features. Benefit has gained a reputation for its innovative and effective products that help individuals achieve their desired look effortlessly and temporarily.
48.
A Benefit cosmetic product is recognized by?
Correct Answer
C. Creative and irreverent packaging
Explanation
Benefit cosmetic products are recognized by their creative and irreverent packaging. This means that the packaging of Benefit products is unique, fun, and unconventional, setting them apart from other cosmetic brands. The brand's packaging design reflects their playful and bold approach to beauty, appealing to customers who appreciate a sense of humor and individuality in their makeup products.
49.
Which is the favorite color of Benefit?
Correct Answer
C. Pink
Explanation
Benefit's favorite color is pink.
50.
What’s the HERO product of Benefit?
Correct Answer
A. Benetint
Explanation
Benetint is the HERO product of Benefit because it is one of their most iconic and best-selling products. Benetint is a rose-tinted lip and cheek stain that provides a natural flush of color. It has been a favorite among customers for many years and has gained a reputation as a must-have item in Benefit's product line.