Hospitality And Tourism Quiz! Exam
Questions and Answers
- 1.
An offer must be made by one party and accepted by the other party in order for a contract to be
- A.
Notarized
- B.
Legally binding
- C.
Put in written form
- D.
Interpreted correctly
Correct Answer
B. Legally bindingExplanation
Legally binding. In order for a contract to be legally binding, an offer must be made by one party and
accepted by the other party. In effect, the two parties are agreeing to the terms stated in the contract.
Then, both parties must live up to those terms. All contracts do not need to be notarized, put in written
form, or interpreted correctlyRate this question:
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- 2.
When an agent legally acts in the best interests of his/her client, the agent is establishing a(n) _______ relationship.
- A.
Principal
- B.
Authoritative
- C.
Fiduciary
- D.
Legislative
Correct Answer
C. FiduciaryExplanation
Fiduciary. An agent is someone who acts on the behalf of another party. The agent often negotiates contracts and handles legal issues for another person with that person's consent. The agent who shows that s/he is loyal, trustworthy, and acting in the best interest of his/her client (principal) is fostering a fiduciary relationship. Authoritative relationships are based on a particular level of control. Principal is a legal term that describes the client. Legislative processes involve the procedures in which people or governments establish laws.Rate this question:
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- 3.
Which of the following is one of the rights of customers in the travel and tourism industry:
- A.
To be reminded that foreign travel is often dangerous
- B.
To be asked if they want to buy trip insurance
- C.
To be informed about a destination's social conditions
- D.
To be told about a competitor's refund policy
Correct Answer
C. To be informed about a destination's social conditionsExplanation
To be informed about a destination's social conditions. Travel agents and tour operators have an
obligation to inform clients about the social and political conditions in a destination that they are
considering visiting. Clients have a right to know if there is political unrest, a threat of terrorism, or other
dangerous situations that might affect their travel plans or their safety. They should be made aware of
possible problems in order to make an informed decision as to whether to visit certain destinations.
Travel agents and tour operators usually do not discuss a competitor's refund policy. They often ask
customers if they want to buy trip insurance, but that is not considered a customer right. Travel to most
foreign countries is not dangerous. However, if travel to some areas is dangerous, customers have a
right to know.Rate this question:
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- 4.
One way that a manufacturer can foster positive relationships with its channel members is by
- A.
encouraging a competitive culture.
- B.
Providing training programs.
- C.
Selling directly to end users
- D.
Using aggressive tactics.
Correct Answer
B. Providing training programs.Explanation
Providing training programs. Positive channel relationships require collaboration among channel
members. Collaboration involves sharing relevant information, setting mutually-beneficial goals, and
developing a team-oriented attitude. Channel leaders have the most power or leverage in the channel,
and can implement tactics to foster positive relationships. Providing channel members with product
training programs helps channel members be successful in selling the products. Encouraging a
competitive culture among channel members, using aggressive tactics, and selling directly to end users
are more likely to create conflict and have a negative impact on channel relationships.Rate this question:
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- 5.
What should employees be willing to accept when defending their ideas objectively?
- A.
Critical feedback
- B.
Additional responsibility
- C.
Nonverbal support
- D.
Personal attack
Correct Answer
A. Critical feedbackExplanation
Critical feedback. When employees present their ideas to management or coworkers, they should be
prepared to defend those ideas and provide supporting information. They also should be willing to accept
critical feedback because others might not agree with the ideas or have different opinions. Being
prepared will help employees remain objective and be able to offer logical evidence to back up their
ideas. Critical feedback is often useful because it allows employees to view their ideas from a different
perspective. Defending ideas usually does not involve accepting additional responsibility or nonverbal
support. It is not acceptable to attack employees on a personal level because of their ideas.Rate this question:
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- 6.
Why do businesses often make it possible for employees to meet during work time and participate in group discussions?
- A.
To plan extracurricular activities
- B.
To discuss personal issues
- C.
To share many different opinions
- D.
To have casual conversations
Correct Answer
C. To share many different opinionsExplanation
To share many different opinions. Many businesses encourage employees to participate in group
discussions to analyze problems and find solutions. The advantage is that when employees share many
different opinions, there is an increase in the chance of developing useful recommendations. However,
for the group discussions to be useful, all members must feel comfortable and be willing to express their
opinions. Businesses do not make it possible for employees to participate in group discussions to discuss
personal issues, to plan extracurricular activities, or to have casual conversations.Rate this question:
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- 7.
An accounts-receivable employee monitors delinquent accounts by placing them into three folders—30 days past due, 60 days past due, and 90 days past due. How has the employee organized the information?
- A.
Name
- B.
Invoice number
- C.
Location
- D.
Time
Correct Answer
D. TimeExplanation
Time. The system used or the way information is organized often depends on the type of information or
task at hand. In the example, the employee must track delinquent accounts. Because some accounts are
more overdue than other accounts the employee may use time as a method of organizing the
information. Each interval may require the employee to take a different action, such as mailing a late
notice to accounts that are 30 days past due, calling accounts that are 60 days past due, and turning
accounts over to collection agencies that are 90 days past due. Each action is based on a certain time
frame. The example does not indicate if the invoice numbers, locations, or names are organized in a
specificRate this question:
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- 8.
Which of the following is a guideline for writing clear instructions for your coworkers:
- A.
Write from your supervisor's perspective.
- B.
Understand the process you are explaining.
- C.
Write complex, lengthy statements
- D.
Confine the instructions to one page.
Correct Answer
B. Understand the process you are explaining.Explanation
Understand the process you are explaining. In order to write accurate instructions, you must be
knowledgeable about the sequence and content of steps required for completion of the task. Instructions
should consist of simple, brief statements that are written from the employee's perspective. Although
instructions should be as brief as possible, the type and complexity of the process or activity will dictate
the length of the instructions.Rate this question:
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- 9.
A transmittal letter is a business letter whose purpose is to
- A.
Apologize to a customer
- B.
Accompany other written material.
- C.
Extend good wishes.
- D.
Sell specific products.
Correct Answer
B. Accompany other written material.Explanation
Accompany other written material. A transmittal letter is sent along with other documents or reports as an
introduction and explanation. The purpose of a transmittal letter is to identify what is being sent so that
the recipient will know what should be included and if any action needs to be taken. The other
alternatives would require letters that apply to the specific situation. A letter of congratulations would
extend good wishes, a letter of apology would make amends with a customer, and a sales letter would try
to sell specificRate this question:
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- 10.
When writing informational messages, business employees should explain the situation and include sufficient data for the recipient to be able to
- A.
Agree with the content.
- B.
Read the message.
- C.
Contact the business.
- D.
Make a decision.
Correct Answer
D. Make a decision.Explanation
Make a decision. Informational messages are intended to inform and provide data to the recipients. In
many cases, the purpose of an informational message is to help the recipient make a decision. For this to
happen, the business employee should explain the situation and include sufficient data. If recipients
clearly understand the who, what, where, when, why, and how of the situation, they usually have
sufficient information to make a decision. Clear and concise writing enables a recipient to read the
message. The letterhead usually includes the business's name, address, and phone number so
recipients are able to contact the business. Explaining the situation and including sufficient data does not
guarantee that the recipient will agree with the content.Rate this question:
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- 11.
What type of simple report might a buyer for a business prepare in order to periodically inform other departments about the status of scheduled deliveries?
- A.
. Research
- B.
Analytical
- C.
Progress
- D.
Statistical
Correct Answer
C. ProgressExplanation
Progress. A progress report is a type of simple report that businesses often use to keep the various
departments informed of each other's activities. Progress reports briefly provide updated information
about long-term activities. They are short and usually include only summaries of necessary information.
Analytical, research, and statistical are examples of complex written reports that are lengthy and contain
detailedRate this question:
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- 12.
It is appropriate for a participant to ask questions during a staff meeting when
- A.
Another participant is speaking.
- B.
S/he needs a point clarified
- C.
The agenda is being distributed.
- D.
S/he does not agree with the speaker.
Correct Answer
B. S/he needs a point clarifiedExplanation
S/He needs a point clarified. When employees do not understand what the speaker has said, it is
appropriate to raise their hand to ask for clarification; however, it is rude to interrupt another person while
s/he is speaking. In many meetings, the leader will ask the participants if they have questions, and it
would be appropriate to ask for clarification at that time. Asking questions due to differing opinions or
when the agenda is being distributed may not be appropriateRate this question:
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- 13.
You have a customer-service mindset if you believe that your customers are your
- A.
Relatives
- B.
Assosciates
- C.
Friends
- D.
Employers
Correct Answer
D. EmployersExplanation
Employers. A customer-service mindset is the belief that giving customers good service should be a top
priority of a business. Without customers, there would be no need for employees. The business would
have to close, and you would be out of a job. You should, therefore, keep in mind that customers pay
your salary and are, in effect, your employers. Having a customer-service mindset does not involve
believing that your friends, associates, and relatives are your customers, although they may be at times.Rate this question:
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- 14.
In order to interpret business policies to customers, salespeople must
- A.
Get permission from management
- B.
Understand the business's policies.
- C.
Feel good about the policies
- D.
Help to set the business's policies.
Correct Answer
B. Understand the business's policies.Explanation
Understand the business's policies. Salespeople must have a clear understanding of the business's
policies in order to explain them to customers and to answer questions. Management is responsible for
setting policies. Salespeople are expected to interpret and to implement policies, and they do not need
permission to do so. The salesperson must follow the business's policy even if s/he disagrees with it.Rate this question:
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- 15.
. A business exhibits ethical behavior in customer relationship management by implementing policies that
- A.
Encourage repeat sales.
- B.
Require customer feedback.
- C.
Offer exclusive benefits
- D.
Protect its customers' privacy.
Correct Answer
D. Protect its customers' privacy.Explanation
Protect its customers' privacy. An ethical business implements strategies to protect its customers'
privacy. This is an important consideration to build long-term relationships with its customers, which
requires earning the customers' trust. One way for a business to earn its customers' trust is by
developing, implementing, communicating, and adhering to a customer privacy policy. Although privacy
policies vary by business, they might include limiting the access that employees have to customer
information and refusing to sell customer lists to third parties. If customers feel that the business respects
their privacy, they are more likely to trust the business and become loyal customers. Loyal customers
provide the business with repeat sales. A business can ask, but cannot require, its customers to provide
feedback. Offering exclusive benefits is a strategy that a business might use in customer relationship
management; however, this practice does not indicate or prove that the business is behaving in an
ethical manner.Rate this question:
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- 16.
An individual books a hotel reservation on an Internet web site. This is an example of
- A.
Place
- B.
Promotion
- C.
Product
- D.
Possesion
Correct Answer
A. PlaceExplanation
Place. Place refers to the ability to make sure that products are available where they are needed or
wanted by customers. In the hospitality industry, place can be a physical location (e.g., restaurant, hotel)
or a site where a want or need (e.g., reservation) is fulfilled. An Internet web site fulfills a customer's
desire to make a hotel reservation. Promotion is the marketing element referring to the various types of
communications that marketers use to inform, persuade, or remind customers of their products. Product
is defined as goods and services that businesses offer their customers. Possession refers to the goods
that people own.Rate this question:
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- 17.
Which of the following situations involves finding another source of a limited natural resource:
- A.
Conserving the oil that we use
- B.
Searching for oil on the ocean floor
- C.
. Paying a higher price for oil
- D.
Replacing oil with natural gas
Correct Answer
B. Searching for oil on the ocean floorExplanation
Searching for oil on the ocean floor. The ocean is another place we can look for oil besides land. Natural
gas is an alternative resource. Conserving oil to prevent waste and paying a higher price for it are not
ways of finding more oil.Rate this question:
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- 18.
What economic activity examines how money payments are divided between resource owners and producers?
- A.
Distribution
- B.
Consumption
- C.
Exchange
- D.
Production
Correct Answer
A. DistributionExplanation
. A
Distribution. This economic activity examines how the money payments received by resource owners and
producers are divided or distributed. Resource owners must feel that the incomes they receive are large
enough so that they will continue to be willing to supply resources. Producers must receive enough
income so that they are able to continue making or providing goods and services. Consumption is the
process or activity of using goods and services. Production is the making of goods and services.
Exchange involves the exchange of money payments between producers and the owners of resources.Rate this question:
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- 19.
Which of the following describes the services offered by trade industries:
- A.
They are always limited.
- B.
They may be limited or full line.
- C.
They vary from day to day.
- D.
They are always full line.
Correct Answer
B. They may be limited or full line.Explanation
They may be limited or full line. Each trade industry must decide how broad the range of services it offers
to customers will be. They are not always limited or always full line, but they are not changed on a daily
basis as this would be confusing to customers and cause problems for the business.Rate this question:
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- 20.
You pay Burger King for the right to set up a location in Barcelona under the corporate headquarters' guidance and regulation. This is an example of
- A.
Franchising
- B.
a joint venture
- C.
A wholly owned subsidiary
- D.
Exporting
Correct Answer
A. FranchisingExplanation
Franchising. A franchise is a contractual agreement between a parent company and a franchisee to
distribute goods or services. Franchising is very common in the restaurant business. A joint venture is an
arrangement that involves two or more businesses entering into a relationship by combining
complementary resources, such as technology, skills, capital, or distribution channels, for the benefit of
all parties. A wholly owned subsidiary is a firm that is completely owned and controlled by the parent
company. Exporting is selling domestic goods in a foreign nation.Rate this question:
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- 21.
Government can prevent unqualified persons from operating a business by
- A.
Refusing to grant them a license.
- B.
Closing their bank accounts.
- C.
Raising their taxes
- D.
Helping their competitors.
Correct Answer
A. Refusing to grant them a license.Explanation
Refusing to grant them a license. In some types of businesses, owners/operators must meet certain
standards to obtain a license to operate the business. The government can refuse to grant a license to
unqualified applicants. The government cannot use unfair practices such as helpingRate this question:
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- 22.
One of the benefits of competition to consumers is that competition encourages
- A.
. businesses to limit their product lines.
- B.
Businesses to develop new products.
- C.
Government to fix prices.
- D.
Government to finance business activity.
Correct Answer
B. Businesses to develop new products.Explanation
Businesses to develop new products. Competition encourages the development of products that satisfy
consumers' needs. Government does not finance business activity. Price fixing is an illegal activity that
would not benefit consumers, and is prohibited by law. When businesses limit their product lines, they
often create dissatisfaction among customers.Rate this question:
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- 23.
Generating revenue to pay for services that are provided to the public is the reason for
- A.
Quotas
- B.
Sales
- C.
Prices
- D.
Taxes
Correct Answer
D. TaxesExplanation
Taxes. Taxes are monies that individuals and businesses must pay to the government. The purpose of
many taxes is to generate sufficient revenue for governments to pay for providing necessary services to
the public. Certain services, such as highway construction and maintenance, are beyond the capability of
individuals. Therefore, government takes responsibility for providing the services but needs the revenue
to do that which is the function of taxes. Generating sufficient revenue to pay for providing necessary
services to the public is not the reason for sales, prices, or quotas.Rate this question:
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- 24.
What action expands economic activities?
- A.
Increasing inventory levels
- B.
Decreasing the purchase of durable goods
- C.
. Increasing the unemployment rate
- D.
Decreasing investments in capital goods
Correct Answer
A. Increasing inventory levelsExplanation
Increasing inventory levels. When producers are optimistic about business activity, they increase their
inventory levels in order to be prepared for the increase in demand. This action expands economic
activities. Increasing the unemployment rate, decreasing the purchase of durable goods, and decreasing
investments in capital goods would contract economic activities.Rate this question:
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- 25.
To find a career that's best suited for your strengths, it's important to be __________ about your strengths and weaknesses.
- A.
Realistic
- B.
General
- C.
Hopeful
- D.
Competitive
Correct Answer
A. RealisticExplanation
Realistic. To find a career that's best suited for your strengths, it's important to be realistic about your
strengths and weaknesses. You must be honest about your aptitudes and limitations if you want to
succeed. You should be specific in your self-assessment, rather than general. It's OK to be hopeful, but
you must be realistic as well. Self-assessment involves only you—it's not a competition.Rate this question:
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- 26.
Accepting blame for failure and credit for success is an indication of a person's
- A.
Responsibility
- B.
Initiative
- C.
Consideration
- D.
Interpersonal skills
Correct Answer
A. ResponsibilityExplanation
Responsibility. Responsible individuals are accountable for things that are within their control. Initiative is
the ability and willingness to think or act without being told. Interpersonal skills are how a person gets
along with others. Consideration means showing kindness or thoughtfulness to others.Rate this question:
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- 27.
Mary often frowns and shakes her finger when she is communicating with customers. Mary should try to develop self-control by controlling her
- A.
Body language
- B.
Service attitude
- C.
Patient behavior
- D.
Listening skills
Correct Answer
A. Body languageExplanation
Body language. Body language is gestures, facial expression, posture, or any other form of
communicating without words. People who exhibit self-control make sure that their forms of nonverbal
communication do not send a negative message. Customers probably would interpret frowning and finger
shaking as negative gestures. Patience is the ability to endure life's aggravations and difficulties calmly.
A service attitude is the salesperson's commitment to the client's needs as expressed through
professional behavior. Salespeople try to improve their listening skills in order to better assist customersRate this question:
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- 28.
One of the reasons you should listen to criticism carefully is that it shows that you
- A.
Know you have made a mistake.
- B.
Believe the criticism is valid.
- C.
Don't have any questions
- D.
Take the criticism seriously.
Correct Answer
D. Take the criticism seriously.Explanation
Take the criticism seriously. You should listen carefully to criticism, even though you may not like what
you are hearing. The speaker thinks the criticism is valid and expects you to take it seriously. Listening
carefully does not indicate that you know you have made a mistake, that you don't have any questions, or
that you believe the criticism is valid.Rate this question:
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- 29.
Why is it important to be patient when learning to exhibit cultural sensitivity?
- A.
You will definitely offend someone.
- B.
You'll never make mistakes.
- C.
It's a lifelong process.
- D.
It's a one-time goal.
Correct Answer
C. It's a lifelong process.Explanation
It's a lifelong process. It's important to be patient when learning to exhibit cultural sensitivity because it's
a lifelong process, not a one-time goal. You'll make mistakes along the way, and you may offend
someone, but you can apologize and learn from your mistakesRate this question:
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- 30.
A person can determine the reason for a conflict by
- A.
Taking responsibility for his/her own actions.
- B.
Taking a break and ignoring the situation.
- C.
Evaluating the other person's behavior and attitudes.
- D.
Asking why the disagreement is occurring.
Correct Answer
D. Asking why the disagreement is occurring.Explanation
Asking why the disagreement is occurring. To determine why a conflict is occurring, a person should ask
why the disagreement is occurring. Ignoring the situation does not help an individual determine why a
conflict is occurring. Evaluating the other person's behavior and attitudes helps to determine the best way
to approach or confront the conflict. When confronting the conflict, it is important for a person to take
responsibility for her/his own actions.Rate this question:
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- 31.
One of the disadvantages of using consensus building as a decision-making tool is that it often encourages group members to
- A.
Communicate
- B.
Compromise
- C.
Collaborate
- D.
Cooperate
Correct Answer
B. CompromiseExplanation
Compromise. A compromise involves giving in to another's wishes so that an agreement may be
reached. This is one of the disadvantages of using consensus building as a decision-making tool. Group
members are encouraged to compromise, even when they really shouldn't, in order to settle differences.
Advantages of using consensus building is that it encourages group members to communicate their ideas
and collaborate, or work together, to reach an agreement. Consensus building is a cooperative effort
because it requires the effort of all members of the group.Rate this question:
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- 32.
Why is accepting responsibility for your own actions important to effective human relations skills?
- A.
People will not take advantage of you.
- B.
It helps you to be objective.
- C.
It helps you to be enthusiastic.
- D.
People will be able to depend on you.
Correct Answer
D. People will be able to depend on you.Explanation
People will be able to depend on you. Taking full responsibility for your own actions and never blaming
others for your mistakes means you are reliable. People will know they can depend on you to do what
you say you will do. This does not help you to be objective or enthusiastic, and it will not keep people
from trying to take advantage of you.Rate this question:
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- 33.
A business that buys services and goods in order to operate now and pay for them later is using
- A.
Capital
- B.
Collateral
- C.
Currency
- D.
Credit
Correct Answer
D. CreditExplanation
Credit. Credit is the ability to obtain products now and pay later. Credit permits businesses to continue
operating without having to pay cash for all purchases. Currency is paper money. Collateral is the assets
pledged to a lender as security for a loan. Money and other assets owned by a company are called
capital.Rate this question:
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- 34.
You are more likely to achieve your goals if they are
- A.
Long term
- B.
Based on needs only
- C.
Written down
- D.
Short term
Correct Answer
C. Written downExplanation
Written down. People who have written goals accomplish 50 to 100 times more than people who do not.
You are not more likely to achieve goals that are based on needs only or that are long- or short-term.Rate this question:
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- 35.
When Jane received her first paycheck from her part-time job, she was surprised to see the amount was much less than her $8.00 per hour pay rate multiplied by the number of hours she worked. Jane had not planned on __________ tax being taken out of her paycheck.
- A.
Income
- B.
Property
- C.
Sales
- D.
Excise
Correct Answer
A. IncomeExplanation
Income. Income tax is a tax rate on all income a person earns. A percentage of Jane's pay is taken out to
pay for this tax. Property tax is tax on property, such as a home. Consumers pay a sales tax when they
purchase many types of goods. Since Jane is receiving her pay, not buying a good, sales tax does not
apply. Excise taxes are taxes paid when purchases are made on a specific good, such as gasoline.
Excise taxes are often included in the price of the product.Rate this question:
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- 36.
Why is it important for individuals to periodically validate their credit histories?
- A.
To understand credit laws
- B.
To avoid being denied credit
- C.
To find out about different types of credit
- D.
To protect themselves from bankruptcy
Correct Answer
B. To avoid being denied creditExplanation
To avoid being denied credit. Individuals should periodically validate their credit histories to make sure
that the information is correct. In some cases, inaccurate or false information may appear in a credit
history, which will result in an individual being denied credit. To make sure this doesn't happen,
individuals should review the information and contact the credit bureau to change or remove inaccurate
information. Individuals do not validate their credit histories to understand credit laws, find out about
different types of credit, or protect themselves from bankruptcy.Rate this question:
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- 37.
To protect a business from natural risks, the business should purchase __________ insurance.
- A.
Crime
- B.
Life
- C.
Property
- D.
Health
Correct Answer
C. PropertyExplanation
Property. Insurance is a contractual agreement in which one company (insurer) will pay for specified
losses incurred by the other company (insured) in return for installment payments (premium). Businesses
purchase property insurance to protect against losses from natural circumstances, such as hurricanes,
hail, floods, and tornados. Life insurance pays a designated person (beneficiary) upon the carrier's death.
To obtain coverage for losses that result from theft, arson, and embezzlement, businesses purchase
crime insurance. Health insurance covers a certain percentage of a person's medical bills.Rate this question:
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- 38.
Teresa is a new employee who received training in handling sales and returns for the business. Her supervisor referred to both types of activities as
- A.
Exchanges
- B.
Credits
- C.
Transactions
- D.
Functions
Correct Answer
C. TransactionsExplanation
Transactions. A transaction is a business activity such as a sale, a purchase, or a return. These
transactions must be recorded accurately as part of the accounting information. Credit is the arrangement
by which businesses or individuals can purchase now and pay later. An exchange is the trading of one
thing for another. A function is a group of activities that are similar in purpose.Rate this question:
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- 39.
To keep communication flowing with other departments, the finance function depends on
- A.
Information systems.
- B.
Accounts receivable.
- C.
Marketing.
- D.
Production.
Correct Answer
A. Information systems.Explanation
Information systems. To keep communication flowing with other departments, the finance function
depends on information systems. Information systems refers to any tools of communication within a
business. Accounts receivable refers to money owed to the business by others. Marketing and production
are not responsible for keeping communication flowing within the business.Rate this question:
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- 40.
One of the most important ways that businesses use budgets is for
- A.
Promotion
- B.
Evaluation
- C.
Research
- D.
Rennovation
Correct Answer
B. EvaluationExplanation
Evaluation. Budgets are critical for evaluation of a business. When businesses want to know if they are
accomplishing their goals, budgets show where they are on target and where they are not. By comparing
original budget figures to actual figures, businesses can see specifically what costs more than expected
or less than expected and make accommodations to meet their goals. One of the business's goals might
be renovation. Businesses do not use budgets for research or for promotion, although they often allocate
a certain amount of money in the budget for these items.Rate this question:
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- 41.
Which of the following activities typically occurs during new employee orientation:
- A.
A tour of the business
- B.
Contact with the employee's references
- C.
A performance appraisal
- D.
Review of the employee's résumé
Correct Answer
A. A tour of the businessExplanation
A tour of the business. New employee orientation usually includes activities that will provide new
employees with information about the business. Orientation also helps to put new employees at ease and
helps to eliminate many of their anxieties about their new surroundings. Reviewing the employee's
résumé and contacting the employee's references is usually done before the business hires the
employee. A performance appraisal is a tool that evaluates how well the employee performs his/her job
duties. Employees receive performance appraisals after they have worked for a certain amount of time.Rate this question:
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- 42.
Alonzo, the marketing director at the local convention and visitors bureau, conducted a series of focus groups with people in different age groups to determine what entertainment they are interested in. He then compared his findings to determine similarities across groups. This is an example of
- A.
Primary data
- B.
Secondary data
- C.
Quantitative research
- D.
Longitudinal research
Correct Answer
A. Primary dataExplanation
A tour of the business. New employee orientation usually includes activities that will provide new
employees with information about the business. Orientation also helps to put new employees at ease and
helps to eliminate many of their anxieties about their new surroundings. Reviewing the employee's
résumé and contacting the employee's references is usually done before the business hires the
employee. A performance appraisal is a tool that evaluates how well the employee performs his/her job
duties. Employees receive performance appraisals after they have worked for a certain amount of time.Rate this question:
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- 43.
To track environmental changes impacting hospitality and tourism marketing, a destination marketer should use
- A.
Model building
- B.
Push technology
- C.
Customer delivery
- D.
Market-basket analysis
Correct Answer
B. Push technologyExplanation
Push technology. Marketers can keep up with environmental changes by scanning information that is
automatically delivered to their computer by push technology. This helps marketers identify trends in their
early stages of development. LexisNexis is an example of a company that scans information, finds
relevant information, and forwards it to subscribers so that they can review and interpret the information
at their convenience. Model building involves identifying relationships between variables. Customer
discovery is a data-mining application that enables researchers to determine who will make a valuable
customer. Market-basket analysis is another data-mining technique used to identify relationships
between product purchases and retail shopping information.Rate this question:
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- 44.
Which of the following can be learned from monitoring the sales data of any hospitality and tourism business:
- A.
Average amount of sales per customer
- B.
Median age of customers
- C.
Average size of customers' families
- D.
Most frequently preferred color of customers
Correct Answer
A. Average amount of sales per customerExplanation
Average amount of sales per customer. By totaling the amount of all sales and dividing by the number of
customers, hospitality and tourism businesses can determine the average amount of sales per customer.
Hospitality and tourism employees can use this information as a target amount to work toward attaining
and exceeding with their sales efforts. The age of customers, the size of their families, and their preferred
color cannot be obtained from all hospitality and tourism sales data.Rate this question:
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- 45.
When examining two data sets, the hotel manager found that one set had a correlation of +1 and the other had a correlation of -1. What should the hotel manager understand about the strength of the relationship of the two data sets?
- A.
The strength of the relationship of the two data sets is the same.
- B.
No relationship exists with the -1 correlation.
- C.
The strength of the relationship of the +1 correlation is twice as strong as the -1 correlation.
- D.
The strength of the relationship of the -1 correlation is less than that of the +1 correlation.
Correct Answer
A. The strength of the relationship of the two data sets is the same.Explanation
The strength of the relationship of the two data sets is the same. The +1 correlation has a direct
relationship with the X and Y coordinates, while the -1 correlation has an inverse relationship with them.
However, the strength of that relationship is the same.Rate this question:
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- 46.
The audience for the research report is young professionals. What should you incorporate into a visual presentation that will appeal specifically to that audience?
- A.
Different backgrounds on each slide
- B.
Pictures
- C.
Concise information
- D.
Animated backgrounds
Correct Answer
D. Animated backgroundsExplanation
Animated backgrounds. The use of animated backgrounds appeals to young professionals, whereas
older professionals would prefer having clear, concise information. Pictures and concise information
appeal to all audiences. Using different backgrounds on each slide makes the presentation appear
"busy."Rate this question:
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- 47.
Which major marketing function determines how various products will be shipped?
- A.
Servicing
- B.
Warehousing
- C.
Distribution
- D.
Transportation
Correct Answer
C. DistributionExplanation
Distribution. Distribution is the process of moving, storing, locating, and/or transferring ownership of
goods or services. Shipping is one aspect of distribution. Important considerations in selecting the
method of shipment are the weight of the product, its size, and whether it is perishable and/or fragile.
Warehousing, a component of distribution, involves the storage, recording, and care of goods for future
sale to customers. Servicing is the maintenance, repair, or replacement of defective parts of a product
after it has been sold. Transportation is the act of moving anything from one place to another or the
method by which it is moved, and is an aspect of distribution.Rate this question:
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- 48.
A major pharmaceutical company is considering replacing meetings with teleconferences and substituting regional meetings for national meetings. This consideration is in response to which factor affecting marketing in the travel environment?
- A.
Competition
- B.
Economic
- C.
Technology
- D.
Legislation and Regulation
Correct Answer
B. EconomicExplanation
Economic. In a time of economic uncertainty, companies look for substitute goods and services such as
teleconferencing instead of holding a meeting or having one national meeting instead of several regional
meetings. The competition factor in the travel environment refers to competition within the travel industry
itself. Regulations in the travel industry do not affect the drug industry. Technology has made
teleconferencing possible but does not affect the substitution of regional meetings for national meetingsRate this question:
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- 49.
A reason that hotels keep guest-history records that tell them the geographic locations of the majority of their guests is in order to
- A.
Order appropriate newspapers.
- B.
Advertise in specific areas.
- C.
Serve regional menu items.
- D.
Serve regional menu items.
Correct Answer
B. Advertise in specific areas.Explanation
Advertise in specific areas. Knowing the part of the country that most of their guests are from helps hotels
to choose appropriate areas in which to advertise. They are able to target the majority of their advertising
to the areas that provide the most guests. Knowing the home towns of guests would not influence a
hotel's selection of newspapers, menu items, or travel brochures.Rate this question:
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- 50.
You have been asked to provide information to management about the impact a highway bypass will have on your business, identifying a recommended course of action. What would be the best way to organize the information?
- A.
By emphatic order
- B.
In chronological order
- C.
By cause/effect
- D.
In alternating organization
Correct Answer
C. By cause/effectExplanation
By cause/effect. Identifying the causes and/or the effects of the highway bypass will be helpful in
persuading management to make a decision about its course of action. Cause tells management why the
bypass happened, while effect presents the results of the bypass. Chronological order would provide
management with information according to the sequence in which the bypass occurred. An alternating
organization pattern would stress the points you want to make about a comparison you are making.
Emphatic order would present your ideas in their order of importance, either the strongest point being
given first or last.Rate this question:
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Current Version
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Mar 22, 2024Quiz Edited by
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Oct 20, 2014Quiz Created by
Greg.eppes