Jour 298: Exam 3 covers chapters 11-14, assessing knowledge on SEC reporting, media communication strategies, presentation organization, and humor research. It prepares students for practical communication challenges in business and regulatory environments.
From outlined notes so that the presentation will sound conversational and you can alter the speech if listener feedback indicates confusion.
From memory so that you can look directly into the camera and assume responsibility for communicating effectively to the masses.
From a manuscript to protect you from saying something unintentional and from blatant misinterpretation.
In an impromptu method, because under these circumstances there is little time for preparation.
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Chronological
Topical
Geographical
Causal pattern
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Chronological
Topical
Geographical
Causal pattern
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All humor is effective regardless of whether it relates directly to the topic.
Self-disparaging humor (where speakers make themselves the brunt of a joke) has a negative effect.
Occupation-disparaging humor (where speakers make fun of their professions) has a negative effect.
Humor should be avoided by the typical speaker.
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Research the topic.
Determine the topic
Organize the main points
Analyze the audience
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I want to inform you of the warning signs of cancer.
Today we will talk about the warning signs of cancer, so everyone can know what to look for.
Three years ago, one of my best friends--a young woman about your age--was told she had cancer.
Most of you are unaware of the warning signs of cancer, but you should be; so I am going to tell you about them.
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Rhetorical question.
Paraphrase
Actual question
Thinking questions
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“After listening to my speech the audience will know the advantages and disadvantages of becoming an airline pilot.”
“My colleagues will realize that direct access to our new XANUS-2 computer will make our lives easier.”
“I will inform my audience about the components of organic farming.”
“Although modern Germany is very much like the United States, German citizens’ nonverbal communication differs in their greetings, social situations, and personal space.
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The timing of the two types.
The content of the two types
The formality of the language
The type of visuals
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I will be talking about how to input data to the new system.
Inputting data into the new system will become very easy for you once you learn three simple steps.
After hearing my speech, the audience will understand how to input data into the new system.
Three steps of the new system.
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Avoid using the Boolean OR.
Use the wild card (*) to search for all forms of the word.
Use phrases enclosed with quotations marks.
Specify additional words using a plus (+) sign or AND.
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Libraries now have as much as 80% of their references and circulating collections available electronically.
Examples of commercial databases are Google, Dogpile, and Yahoo.
“Surfing the web” is an excellent way to prepare for your speech.
For searching as many sites as possible use a metasearch engine.
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Select
Refereed
Specialized
Scholarly
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Prewriting, writing, revising, delivering.
Attention, need, satisfaction, visualization, action.
Ethos, logos, pathos.
Plan, research, organize, deliver.
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Chronological
Topical
Geographical
Casual patte
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Chronological
Topical
Geographical
Casual pattern
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Chronological
Topical
Geographical
Casual pattern
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$155 million
$177 million
$203 million
$252 million
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Used sparingly.
Reported exactly as they appear in the original source.
Used liberally as needed.
Given without reference to the source,
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Should be quoted directly, not paraphrased.
Should have the expert’s qualifications cited if they are not known to the audience
Should be long and detailed to keep audience interest.
Are used for clarification only.
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Literal comparison
Figurative comparison
Factual illustration
Examples
Statistics
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Are detailed narratives about someone who could exist.
Are made up by the speaker to fit a particular situation.
Must be possible or likely.
Gain attention and involve the audience personally.
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Describes an event that actually happened.
Points out similarities or differences between two or more items from the same class or category.
Is used in groups of two or three for the best impact.
Tells about an event that could happen or probably will happen.
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There are 1.1 billion people in China.
There are 1,001,142,615 people in China.
One fourth of the world's population lives in China.
Gain attention and involve the audience personally.
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Shows similarities or differences between the same class or category.
Is difficult to use effectively.
Is good proof in a speech.
Shows similarities or differences between items from different classes or categories.
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Statistics
Expert opinion
Comparison
Examples
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Comparison
Explanation
Expert opinion
Statistics
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Example
Hypthetical illustration
Factual illustration
Explanation
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Example
Explanation
Expert opinion
Figurative comparison
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Expert opinion
Figurative comparison
Literal comparison
Explanation
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Example
Explanation
Illustration
Literal comparison
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An illustration
A literal comparison
A figurative comparison
An explanation
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Use any color marker
Practice is vital
Learning to speak and draw at the same time requires work.
Make sure your letters are large enough to read.
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Exaggerate data points.
Omit headings to leave more room for data.
Make spaces between bars narrower than the bars themselves.
Include detailed data to answer potential audience questions.
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Use no more than four to six lines of text.
Limit each line to sixty characters.
Use capital letters to enhance readability.
Center the information on each page.
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Pie chart
Line graph
Horizontal bar graph or grouped bar graphs
3-D stacked bar graph
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Text visuals
Pod casts
Pictographs
Statistics
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Is always helpful in holding attention.
Is recommended at the conclusion of the presentation.
Is best when you have too many aids to show from up front.
Will take a lot of pressure off you as a speaker.
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2
4
6
10
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Dark colors to appear nearer; light colors to appear further away.
Avoid using colors that tend to look the same at a distance.
Place opposites on the color wheel immediately next to each other.
Use light colors for bullets or letters on a clear background.
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Her title slide has 36 pt. text.
She has used two font styles throughout: one font for the title and subtitles and one font for other text.
She has used blue text on a black background.
She has used bulleted phrases instead of complete sentences.
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They improve listener’s memories.
They add to speaker credibility.
They speech comprehension.
They enable speakers to present more information than they have time to say.
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14
12
22
17
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Feeling of pride
Feeling of belonging
Status
Self-recognition
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Fun and activities
Relevancy
Commonality and emotion
All of the above
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Cite the source before the evidence is presented.
Cite the source after the evidence is presented.
Cite the source before and after the evidence is presented.
Ignore it; it makes no difference whether you cite the source.
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Evidence and logic used
Number of reputable sources quoted.
Psychological needs of the listeners.
Credibility of the persuader.
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Present only his side of the argument.
Present both sides of the argument.
Give an unbiased view of both sides and allow the audience members to decide for themselves.
Present his side based on evidence but don't cite sources.
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