Electronic Management Exam
Electronic file management, or electronic document management, is the practice of importing, storing and managing documents and images as computer files. It includes the scanning and capturing of data from paper-based documents, digitizing files and allowing for the disposal of hard copies. Take the quiz to know more!
- 1.
E-procurement attempts to automate the process of procurement by using which of the below?
- A.
Electronic procurement
- B.
Electronic procurement systems
- C.
Radio frequency identification microchip
- D.
Chip and pin technology
Correct Answer
B. Electronic procurement systemsExplanation
E-procurement refers to the use of electronic systems and technology to automate the procurement process. This includes activities such as sourcing, purchasing, and payment. Electronic procurement systems are specifically designed to facilitate and streamline these processes, allowing organizations to electronically manage their procurement activities. Therefore, the use of electronic procurement systems is the most appropriate option for automating the procurement process.Rate this question:
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- 2.
Which application below enables the purchasing company to buy goods and services that have the lowest price or combination of lowest price and other conditions through the internet.
- A.
E-informing
- B.
E-tendering
- C.
E-sourcing
- D.
E-reverse auction
Correct Answer
D. E-reverse auctionExplanation
E-reverse auction enables the purchasing company to buy goods and services that have the lowest price or combination of lowest price and other conditions through the internet. In a reverse auction, multiple suppliers compete to offer the lowest price for a particular product or service. The purchasing company can evaluate different bids and select the supplier that provides the best value for their requirements. This approach can help the company save costs and make more informed purchasing decisions.Rate this question:
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- 3.
A study in 2010 reviewed business benefits of adopting e-procurement it revealed that there were five key drivers. Which one below is NOT one of the five.
- A.
Cost - improved through buyer leverage
- B.
Supplier management - reduced supplier numbers
- C.
Process - reduced cycle time
- D.
Control - lower levels of compliance and need for budgetary control
Correct Answer
D. Control - lower levels of compliance and need for budgetary controlExplanation
The correct answer is "Control - lower levels of compliance and need for budgetary control". This option is not one of the five key drivers mentioned in the study. The other options, such as cost improvement through buyer leverage, reduced supplier numbers for supplier management, and reduced cycle time for process improvement, are all mentioned as key drivers of adopting e-procurement.Rate this question:
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- 4.
Which one of the Riggins and Mitra evaluation principles below would provide the benefit of vendor-managed inventory?
- A.
Outbound
- B.
Inbound
- C.
Development
- D.
Production
- E.
Planning
Correct Answer
B. InboundExplanation
The Riggins and Mitra evaluation principle of "Inbound" would provide the benefit of vendor-managed inventory. This principle focuses on the management of materials and products as they enter the organization's supply chain. By effectively managing the inbound flow of goods from vendors, the organization can ensure that inventory levels are optimized and that the right products are available at the right time. This can lead to reduced costs, improved efficiency, and better overall control of inventory.Rate this question:
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- 5.
The terms purchasing and procurement don't have the same meaning. Therefore, which of the following statements do you think makes the most sense?
- A.
Procurement is broadly equivalent to purchasing
- B.
Procurement has a broader meaning than purchasing
- C.
Purchasing has a broader meaning than procurement
- D.
None of the above
Correct Answer
B. Procurement has a broader meaning than purchasingExplanation
Procurement is a broader term than purchasing as it encompasses the entire process of acquiring goods, services, and works, including activities such as sourcing, negotiation, contract management, and supplier relationship management. Purchasing, on the other hand, refers specifically to the act of buying goods or services. Therefore, procurement includes purchasing but also includes additional activities, making it a more comprehensive term.Rate this question:
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- 6.
The electronic management of all procurement activities including purchase request, authorization, ordering, delivery and payment between a purchaser and supplier is known as:
- A.
E-procurement process
- B.
E-procurement system
- C.
E-procurement
- D.
All of the above
Correct Answer
C. E-procurementExplanation
E-procurement refers to the electronic management of all procurement activities between a purchaser and supplier. This includes purchase requests, authorization, ordering, delivery, and payment. It is a system that streamlines and automates the procurement process, making it more efficient and cost-effective. Therefore, the correct answer is E-procurement.Rate this question:
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- 7.
If you improve purchasing processes some benefits described by the Chartered Institute of Purchasing and Supply include
- A.
Multimedia
- B.
Content management
- C.
Evaluation of end-to-end trading cycles
- D.
All of the above
- E.
None of the above
Correct Answer
D. All of the aboveExplanation
Improving purchasing processes can lead to several benefits as described by the Chartered Institute of Purchasing and Supply. These benefits include the utilization of multimedia for better communication and understanding, efficient content management to streamline information, and the evaluation of end-to-end trading cycles to identify areas for improvement. Therefore, the correct answer is "All of the above."Rate this question:
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- 8.
Generally, what is the typical sequence of the procurement process?
- A.
Originator to approver to buyer to supplier
- B.
Originator to buyer to approver to supplier
- C.
Supplier to originator to approver to buyer
- D.
Approver to originator to buyer to supplier
- E.
None of the above
Correct Answer
A. Originator to approver to buyer to supplierExplanation
The typical sequence of the procurement process starts with the originator, who identifies the need for a product or service. The originator then submits a request to the approver, who reviews and approves the request. Once approved, the buyer is responsible for finding and selecting a suitable supplier. Finally, the supplier is engaged and the procurement process is completed. Therefore, the correct sequence is originator to approver to buyer to supplier.Rate this question:
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- 9.
E-procurement tries to increase savings by sourcing items:
- A.
From the right source
- B.
Of the right quality
- C.
Of the right quantity
- D.
At the right price
Correct Answer
D. At the right priceExplanation
E-procurement aims to increase savings by ensuring that items are sourced at the right price. This means that the procurement process focuses on finding suppliers or vendors who offer competitive prices for the required items. By obtaining items at the right price, organizations can reduce their procurement costs and achieve cost savings.Rate this question:
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- 10.
When you make a process faster or reduce the number of resources needed to perform that process.
- A.
Efficiency
- B.
Accurate
- C.
Moduler
- D.
Dramatic
Correct Answer
A. EfficiencyExplanation
Efficiency refers to the ability to perform a process in the most optimal and effective way, either by making it faster or by reducing the resources required. Therefore, when you make a process faster or reduce the number of resources needed to perform that process, it directly relates to improving efficiency. The other options, accurate, modular, and dramatic, do not specifically address the concept of improving a process by making it faster or reducing resources.Rate this question:
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- 11.
AB testing is used for which of the below?
- A.
Optimize a landing page design
- B.
Modify a menu name
- C.
Improve data capture
- D.
Improve the effectiveness of a promotional graphic in a site container
- E.
None of the above
Correct Answer
A. Optimize a landing page designExplanation
AB testing is used to optimize a landing page design. AB testing involves creating two versions of a landing page and randomly directing users to each version. By comparing the performance of the two versions, such as the click-through rate or conversion rate, marketers can determine which design is more effective in achieving their goals. This allows them to make data-driven decisions and continuously improve the landing page design to maximize its effectiveness in attracting and converting users.Rate this question:
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- 12.
A site's conversion rate can be used to do which of the following.
- A.
Increase conversion rate
- B.
Modify a menu name or optimize a landing page design
- C.
Improve data capture
- D.
Improve the effectiveness of a promotional graphic in a site container
- E.
None of the above
Correct Answer
B. Modify a menu name or optimize a landing page designExplanation
The conversion rate of a website refers to the percentage of visitors who take a desired action, such as making a purchase or submitting a form. By analyzing the conversion rate, website owners can identify areas for improvement and make changes to optimize the website's performance. Modifying a menu name or optimizing a landing page design are both strategies that can be used to increase the conversion rate. These changes can make it easier for visitors to navigate the website and ultimately increase the likelihood of them taking the desired action.Rate this question:
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- 13.
What part of the content management life cycle involves flagging changes in a workflow system which are then checked.
- A.
Publish
- B.
Review
- C.
Correct
- D.
Write
- E.
None of the above
Correct Answer
B. ReviewExplanation
The part of the content management life cycle that involves flagging changes in a workflow system which are then checked is the "Review" stage. During this stage, any changes made to the content are flagged or marked for review. These flagged changes are then checked by the appropriate individuals or teams to ensure accuracy, quality, and adherence to guidelines or standards. This review process helps to identify and correct any errors or inconsistencies before the content is published or finalized.Rate this question:
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- 14.
Total number of cookies served belongs to which category of web metrics.
- A.
Unique vistors
- B.
Site visitors
- C.
Page views
- D.
None of the above
Correct Answer
D. None of the aboveExplanation
The total number of cookies served does not belong to any of the categories mentioned. Cookies are small text files that are stored on a user's computer when they visit a website. They are used to track user activity and personalize their experience on the site. Therefore, the total number of cookies served is not a metric related to unique visitors, site visitors, or page views.Rate this question:
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- 15.
For an e-commerce site, the publishing of a new page or updating of an existing page is known as which of the below?
- A.
Performance
- B.
Site structure
- C.
Process
- D.
Platform testing
- E.
None of the above
Correct Answer
C. ProcessExplanation
The correct answer is "process". In the context of an e-commerce site, the publishing of a new page or updating of an existing page involves a series of steps or activities that need to be followed. This can include content creation, design, development, testing, and deployment. All these activities together make up the process of publishing or updating a page on the e-commerce site.Rate this question:
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- 16.
A brochure-ware site is typically written in which of the below?
- A.
Java
- B.
Dynamic content
- C.
Active server pages
- D.
Static content
- E.
None of the above
Correct Answer
D. Static contentExplanation
A brochure-ware site is typically written in static content. This means that the content of the website remains the same and does not change dynamically. Static content is pre-written and does not require any server-side processing or scripting languages like Java or active server pages. It is typically used for websites that do not require frequent updates or interaction with users.Rate this question:
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- 17.
Which keywords below instruct a web browser on which format/style to display?
- A.
HTML Tags
- B.
HTML Content
- C.
Meta Tags
- D.
HTML Parameters
- E.
All of the above
Correct Answer
A. HTML TagsExplanation
HTML tags are used to structure and format the content of a web page. They define various elements such as headings, paragraphs, lists, links, and images. These tags provide instructions to the web browser on how to display and style the content. Therefore, HTML tags instruct a web browser on which format/style to display.Rate this question:
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- 18.
A _____________ environment is used by end users before a system becomes operational.
- A.
Developemnt
- B.
Test
- C.
Parellel
- D.
Production
- E.
All of the above
Correct Answer
B. TestExplanation
The correct answer is "test". Before a system becomes operational, end users typically use a test environment to ensure that the system functions properly and meets their requirements. This allows for any bugs or issues to be identified and resolved before the system is deployed in a live production environment. The test environment is a crucial step in the development process to ensure the system's functionality and usability.Rate this question:
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- 19.
The maintenance phase of an e-commerce sites involves?
- A.
Researching the end users experience
- B.
Patch releases to correct minor problems
- C.
Significant releases to correct major problems or introduce enhancements
- D.
Monitoring the site for errors
- E.
All of the above
Correct Answer
E. All of the aboveExplanation
The maintenance phase of an e-commerce site involves researching the end users experience to understand their needs and preferences. It also includes patch releases to correct minor problems that may arise on the site. Additionally, significant releases are made to address major problems or introduce enhancements to improve the site's functionality. Furthermore, monitoring the site for errors is an essential part of the maintenance phase to ensure its smooth operation. Therefore, all of the mentioned activities are involved in the maintenance phase of an e-commerce site.Rate this question:
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- 20.
In addition to having an e-business strategy, an e-marketing strategy also needs to be developed and there are three main operational processes involved. Which one is FALSE?
- A.
Customer conversion
- B.
Customer acquisition
- C.
Customer retention and growth
- D.
Customer focus group development
Correct Answer
D. Customer focus group developmentExplanation
The false statement in this question is "Customer focus group development." While customer focus groups can be a valuable tool in market research and gathering customer insights, it is not one of the main operational processes involved in developing an e-marketing strategy. The three main operational processes are customer conversion, customer acquisition, and customer retention and growth.Rate this question:
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- 21.
There needs to be an aligning of business and e-marketing strategies. Which of the following would be feasible strategic objectives?
- A.
Channel partnership with distributors using extranets
- B.
Cost reduction and value chain efficiencies
- C.
Revenue generation
- D.
Communications and branding
- E.
They are all applicable
Correct Answer
E. They are all applicableExplanation
All of the given options would be feasible strategic objectives for aligning business and e-marketing strategies. Channel partnership with distributors using extranets can help in expanding the reach and distribution of products/services. Cost reduction and value chain efficiencies can improve overall profitability. Revenue generation is a common objective for any business. Communications and branding are essential for creating a strong brand image and attracting customers. Therefore, all of these objectives are applicable in aligning business and e-marketing strategies.Rate this question:
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- 22.
It is often useful at the outset to have a clear definition to refer to so which of the following is best suited to defining e-marketing?
- A.
Coordinating of the organisational activities that impact on the customer to deliver customer requirements
- B.
Achieving marketing objectives through the use of electronic communications technology
- C.
The management process responsible for identifying, anticipating and satisfying customer requirements profitably
- D.
The management of the range of organisational activities that impact on the customer as part of marketing
Correct Answer
B. Achieving marketing objectives through the use of electronic communications technologyExplanation
The answer "Achieving marketing objectives through the use of electronic communications technology" is the best suited definition for e-marketing because it specifically highlights the use of electronic communications technology to achieve marketing objectives. This definition emphasizes the importance of utilizing digital platforms and tools to reach and engage with customers in order to meet marketing goals.Rate this question:
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- 23.
What is required in addition to a broad e-business strategy to detail how the sell-side specific objectives of the e-business strategy will be delivered through marketing activities such as research and communications?
- A.
E-marketing plan
- B.
Situation analysis
- C.
The marketing concept
- D.
Marketing orientation
Correct Answer
A. E-marketing planExplanation
An e-marketing plan is required in addition to a broad e-business strategy to detail how the sell-side specific objectives of the e-business strategy will be delivered through marketing activities such as research and communications. An e-marketing plan outlines the specific marketing tactics and strategies that will be used to achieve the objectives of the e-business strategy. It includes details on the target market, marketing channels, advertising and promotional activities, and the timeline for implementation. By having an e-marketing plan, the company can effectively execute its marketing activities and ensure alignment with the broader e-business strategy.Rate this question:
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- 24.
An e-marketing plan is needed in addition to a broad e-business strategy. The generic frameworks exist which summarizes the different stages that would be involved in a marketing strategy from development to implementation. Smith's (1999) framework has six elements but which one does not comply with this model?
- A.
Objectives - where we want to be
- B.
Tactics - how exactly do we get there
- C.
Action- what is our plan
- D.
Situation - where we are now
- E.
Strengths - what are our strengths compared to competitors
- F.
Control - did we get there
Correct Answer
E. Strengths - what are our strengths compared to competitorsExplanation
The given answer "Strengths - what are our strengths compared to competitors" does not comply with Smith's (1999) framework because it focuses on analyzing the company's strengths in comparison to competitors, rather than being a stage in the marketing strategy from development to implementation. The other elements in the framework, such as Objectives, Tactics, Action, Situation, and Control, are all stages that are part of the marketing strategy process.Rate this question:
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- 25.
Achieving marketing objectives through the use of electronic communications technology is a general definition of:
- A.
E-marketing plan
- B.
E-marketing
- C.
Marketing orientation
- D.
The marketing concept
Correct Answer
B. E-marketingExplanation
E-marketing is the correct answer because it refers to the use of electronic communications technology to achieve marketing objectives. This includes strategies such as online advertising, email marketing, social media marketing, and search engine optimization. E-marketing allows businesses to reach a wider audience, increase brand awareness, and drive sales through digital channels.Rate this question:
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- 26.
E-marketing is best seen as:
- A.
Quite dissimilar to e-commerce
- B.
Broader than e-business
- C.
A subset of e-business
- D.
Equivalent to e-business
Correct Answer
C. A subset of e-businessExplanation
E-marketing refers specifically to the use of electronic platforms and technologies for marketing purposes. It focuses on promoting and selling products or services through online channels such as websites, social media, and email marketing. On the other hand, e-business encompasses a broader range of activities that involve the use of electronic systems and technologies to conduct various business processes, including marketing, sales, customer service, and operations. Therefore, e-marketing is considered a subset of e-business, as it is a specific component or aspect of the overall electronic business operations.Rate this question:
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- 27.
The e-marketing plan has:
- A.
The same objectives as the corporate plan
- B.
The same objectives as the e-business plan
- C.
A plan to achieve the marketing objectives of the e-business strategy
- D.
The same objectives as the marketing plan
Correct Answer
C. A plan to achieve the marketing objectives of the e-business strategyExplanation
The correct answer is "A plan to achieve the marketing objectives of the e-business strategy." This is because the e-marketing plan is specifically focused on achieving the marketing objectives of the e-business strategy. It outlines the specific tactics and strategies that will be used to promote and sell products or services online, and aligns with the overall goals and objectives of the e-business strategy.Rate this question:
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- 28.
There are three main operational processes involved in e-marketing. Which is the ODD one out?
- A.
Customer retention and growth
- B.
Customer conversion
- C.
Customer acquisition
- D.
Customer satisfaction
- E.
They are all correct answers above
Correct Answer
D. Customer satisfactionExplanation
The ODD one out is "Customer satisfaction" because it is not directly related to the operational processes involved in e-marketing. While customer retention and growth, customer conversion, and customer acquisition are all key processes in e-marketing that focus on attracting and retaining customers, customer satisfaction is more of an outcome or result of these processes rather than a process itself.Rate this question:
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- 29.
The aim of situation analysis is to understand the environment in which the company operates. A situation analysis which involves reviewing the online marketplace and internal situation is a:
- A.
Demand analysis
- B.
Stage model analysis
- C.
Competitor analysis
- D.
Internet SWOT analysis
Correct Answer
D. Internet SWOT analysisExplanation
A situation analysis that involves reviewing the online marketplace and internal situation is referred to as an Internet SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and this analysis helps a company understand its position in the online marketplace by identifying its internal strengths and weaknesses and external opportunities and threats. By conducting an Internet SWOT analysis, a company can gain insights into its competitive advantage, potential risks, and areas for improvement in the online environment.Rate this question:
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- 30.
Which answer best defines the relationship between E-commerce and E-business?
- A.
E-business is a subset of E-commerce
- B.
E-commerce is a subset of E-business
- C.
E-commerce is broadly equivalent to E-business
- D.
E-commerce has some overlap with E-business
- E.
None of the above
Correct Answer
B. E-commerce is a subset of E-businessExplanation
E-commerce is a subset of E-business because E-commerce refers specifically to the buying and selling of goods and services online, while E-business encompasses a broader range of activities, including online transactions, electronic communication, and online collaboration. Therefore, E-commerce is a component or subset of the larger concept of E-business.Rate this question:
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- 31.
What is the best definition of E-business?
- A.
An organization using electronic media to sell direct to its customers.
- B.
The use of electronic communications for all business processes.
- C.
An organization using electronic media to purchase from to its suppliers.
- D.
Any electronically mediated communication between an organization and its stakeholders.
- E.
None of the above.
Correct Answer
B. The use of electronic communications for all business processes.Explanation
The best definition of E-business is the use of electronic communications for all business processes. This means that electronic media is used not only for selling directly to customers, but also for purchasing from suppliers and for any other electronically mediated communication between the organization and its stakeholders. This definition encompasses the broad scope of E-business, highlighting the use of electronic communications in various aspects of business operations.Rate this question:
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- 32.
What is the best definition of E-commerce?
- A.
The use of electronic communications for all business processes.
- B.
An organization using electronic media to purchase from to its suppliers.
- C.
An organization using electronic media to sell direct to its customers.
- D.
Any electronically mediated communication between an organization and its stakeholders.
- E.
None of the above.
Correct Answer
D. Any electronically mediated communication between an organization and its stakeholders.Explanation
The best definition of E-commerce is any electronically mediated communication between an organization and its stakeholders. This includes not only the buying and selling of products or services online, but also any other form of electronic communication between the organization and its customers, suppliers, employees, or other stakeholders. This definition encompasses the broad scope of E-commerce and highlights its importance in facilitating communication and transactions in the digital age.Rate this question:
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- 33.
What's the best way for a company to determine the demand for internet services?
- A.
Percentage that purchase online.
- B.
Percentage that have access to the Internet.
- C.
Percentage that use the Internet to inform their buying decision.
- D.
Number in market.
- E.
All of the above.
Correct Answer
E. All of the above.Explanation
The best way for a company to determine the demand for internet services is by considering all of the factors mentioned. By looking at the percentage of people who purchase online, have access to the internet, and use the internet to inform their buying decisions, the company can get a comprehensive understanding of the demand for internet services. Additionally, considering the number of people in the market will provide further insights into the potential demand.Rate this question:
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- 34.
A brick manufacturer would mostly likely have what kind of transactions?
- A.
Business to consumer
- B.
Business to business
- C.
Consumer to business
- D.
Consumer to consumer
- E.
None of the above
Correct Answer
B. Business to businessExplanation
A brick manufacturer would mostly likely have business to business transactions because they would be selling their bricks to other businesses such as construction companies or contractors who would then use the bricks for their projects. This type of transaction is common in the manufacturing industry where businesses sell their products or services to other businesses rather than directly to consumers.Rate this question:
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- 35.
What are risks and barriers for e-business?
- A.
Spikes causing websites to fail at peak times
- B.
Internet hackers penetrating company security
- C.
Contravention of customer privacy
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
The correct answer is "All of the above" because all the options listed (spikes causing websites to fail at peak times, internet hackers penetrating company security, contravention of customer privacy) are potential risks and barriers for e-business. These issues can negatively impact the functionality and security of e-business operations, leading to financial losses, damage to reputation, and loss of customer trust. Therefore, it is important for businesses to be aware of and address these risks and barriers to ensure the smooth and secure functioning of their e-business activities.Rate this question:
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- 36.
What drives competitiveness for e-business?
- A.
Avoiding losing market share to businesses already using e-commerce
- B.
Obtain supplies more rapidly
- C.
Reduced sales costs
- D.
Reduced service costs
Correct Answer
D. Reduced service costsExplanation
Reduced service costs drive competitiveness for e-businesses. By minimizing the expenses associated with providing customer service and support, e-businesses can offer their products or services at a lower price compared to their competitors. This cost advantage attracts more customers and allows the business to increase its market share. Additionally, reduced service costs enable e-businesses to allocate their resources more efficiently, invest in other areas of the business, or offer additional value to customers, further enhancing their competitiveness.Rate this question:
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- 37.
What does "reach" mean in regards to e-business?
- A.
The effectiveness of links with partners
- B.
The potential number of customers a business can interact with
- C.
The depth of information about content or products available
- D.
None of the above
Correct Answer
B. The potential number of customers a business can interact withExplanation
"Reach" in regards to e-business refers to the potential number of customers that a business can interact with. It represents the extent of the business's online presence and its ability to connect with a large audience. The higher the reach, the more customers the business can potentially reach and engage with, which can lead to increased brand awareness, customer acquisition, and sales opportunities.Rate this question:
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- 38.
What does richness mean in terms of e-business?
- A.
The depth of information about content, products, prices and availability
- B.
The effectiveness of links with partners
- C.
Different number of customers can interact with categories of information or products
- D.
None of the above
Correct Answer
A. The depth of information about content, products, prices and availabilityExplanation
Richness in terms of e-business refers to the depth of information available about content, products, prices, and availability. This means that a website or online platform provides detailed and comprehensive information to its users regarding the content they offer, the products they sell, and the pricing and availability of those products. A rich e-business platform ensures that customers have access to all the necessary information they need to make informed decisions and engage with the website effectively.Rate this question:
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- 39.
E-Business is something any company can easily adpot.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
E-Business is not something that any company can easily adopt. It requires significant investment in technology infrastructure, training, and resources to implement and maintain e-business operations. Additionally, companies need to have a clear understanding of their target market and develop effective online marketing strategies to succeed in the competitive e-business environment. Therefore, it is not true that any company can easily adopt e-business.Rate this question:
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- 40.
________ and ________ are typically the most easily identifiable aspects of a company's business model.
- A.
Market strategy; market opportunity
- B.
Value proposition; revenue model
- C.
Value proposition; competitive environment
- D.
Revenue model; market strategy
Correct Answer
B. Value proposition; revenue modelExplanation
Diff: 2 Page Ref: 66Rate this question:
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- 41.
All of the following are key elements of a business model except:
- A.
Competitive environment.
- B.
Organizational development.
- C.
Information technology strategy.
- D.
Market strategy.
Correct Answer
C. Information technology strategy.Explanation
Diff: 2 Page Ref: 66Rate this question:
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- 42.
Which element of the business model addresses the question of why a customer should buy from the firm?
- A.
Revenue model
- B.
Competitive advantage
- C.
Market strategy
- D.
Value proposition
Correct Answer
D. Value propositionExplanation
Diff: 2 Page Ref: 66Rate this question:
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- 43.
Which element of the business model examines who else occupies the firm's intended marketspace?
- A.
Value proposition
- B.
Competitive environment
- C.
Competitive advantage
- D.
Market strategy
Correct Answer
B. Competitive environmentExplanation
Diff: 2 Page Ref: 70Rate this question:
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- 44.
Which of the following are Amazon's primary value propositions?
- A.
Personalization and customization
- B.
Selection and convenience
- C.
Reduction of price discovery cost
- D.
Management of product delivery
Correct Answer
B. Selection and convenienceExplanation
Diff: 2 Page Ref: 66Rate this question:
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- 45.
Your solar-panel manufacturing firm has developed a unique and patented process for creating high-efficiency solar panels at a fraction of current costs. This will enable your firm to adopt a strategy of:
- A.
Cost competition.
- B.
Scope.
- C.
Scale.
- D.
Focus.
Correct Answer
A. Cost competition.Explanation
Diff: 2 Page Ref: 104Rate this question:
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- 46.
Which of the following is an example of the subscription revenue model?
- A.
Ancestry.com
- B.
EBay
- C.
Amazon
- D.
Twitter
Correct Answer
A. Ancestry.comExplanation
Diff: 2 Page Ref: 67Rate this question:
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- 47.
Which of the following is an example of the affiliate revenue model?
- A.
Yahoo
- B.
EBay
- C.
Gap.com
- D.
MyPoints
Correct Answer
D. MyPointsExplanation
Diff: 2 Page Ref: 68Rate this question:
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- 48.
Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com's realistic market opportunity, approximately?
- A.
$5 billion
- B.
$6.6 billion
- C.
$165 billion
- D.
$25 billion
Correct Answer
A. $5 billionExplanation
Diff: 3 Page Ref: 69Rate this question:
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- 49.
The existence of a large number of competitors in any one market segment may indicate:
- A.
An untapped market niche.
- B.
The market is saturated.
- C.
No one firm has differentiated itself within that market.
- D.
A market that has already been tried without success.
Correct Answer
B. The market is saturated.Explanation
Diff: 3 Page Ref: 70Rate this question:
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- 50.
Having a good technology infrastructure is critical for a quality user experience. Which of the following could be considered part of an e-business infrastructure?
- A.
E-business transport or network layer
- B.
E-business content and data layer
- C.
E-business services applications layer
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
All of the options mentioned - e-business transport or network layer, e-business content and data layer, and e-business services applications layer - can be considered as part of an e-business infrastructure. A good technology infrastructure is essential for ensuring a quality user experience in e-business, and all these layers play a crucial role in facilitating the smooth functioning of e-business operations. The transport or network layer is responsible for ensuring efficient communication and data transfer, the content and data layer stores and manages the content and data required for e-business activities, and the services applications layer includes the various applications and services that enable e-business transactions and interactions.Rate this question:
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Mar 21, 2023Quiz Edited by
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Nov 05, 2014Quiz Created by
Robspellman
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