1.
When can you start discussing Philip Morris brands with a consumer?
Correct Answer
B. Once a Legal Age smoker engages you in a conversation about pHilip Morris products
Explanation
The correct answer is "Once a Legal Age smoker engages you in a conversation about Philip Morris products." This means that you should only start discussing Philip Morris brands with a consumer if they are of legal age and initiate a conversation about the products themselves. This ensures that you are following legal guidelines and respecting the consumer's interest in the brand.
2.
What form of ID would you accept as proof of age?
Correct Answer(s)
A. pHoto card driving license
D. Passport
Explanation
The photo card driving license and passport are both official government-issued identification documents that typically include the person's date of birth, making them suitable for proving age. Credit cards and student cards, on the other hand, do not typically include this information and therefore cannot be considered reliable proof of age.
3.
Who are you allowed to sell cigarettes to?
Correct Answer
A. Legal Aged Smokers
Explanation
Cigarettes can only be legally sold to individuals who are of legal age to purchase them, which varies by country but is typically 18 or older. Selling cigarettes to anyone under the legal age would be illegal and against regulations.
4.
What changes have been made to the Marlboro brands alongside the upgraded packaging?
Correct Answer(s)
B. The filter
C. The packaging design
E. The tipping design
Explanation
The changes that have been made to the Marlboro brands alongside the upgraded packaging include the filter, the packaging design, and the tipping design.
5.
What tobacco blend is Chesterfield?
Correct Answer
B. Virginia tobacco
Explanation
Chesterfield is a tobacco blend that is made from Virginia tobacco. Virginia tobacco is a type of tobacco that is grown primarily in the American state of Virginia. It is known for its mild and sweet flavor, making it a popular choice for cigarette blends. Therefore, the correct answer is Virginia tobacco.
6.
What price segment does the Marlboro brands sit in?
Correct Answer
D. Premium
Explanation
Marlboro brands sit in the premium price segment. This means that they are positioned as high-quality and more expensive compared to other price segments such as super low, low, and medium. The premium segment usually targets consumers who are willing to pay a higher price for perceived value, luxury, and exclusivity. Marlboro's premium positioning suggests that they offer a superior product and cater to a more affluent market segment.
7.
What pack sizes are available for Chesterfield Red Kingsize?
Correct Answer
B. 10s and 19s
Explanation
The available pack sizes for Chesterfield Red Kingsize are 10s and 19s.
8.
What price segment does the Chesterfield brands sit at?
Correct Answer
A. Super low
Explanation
The Chesterfield brands sit at the super low price segment. This means that they are positioned at the lowest end of the price range, offering products at very affordable prices. This positioning allows the brand to target price-sensitive customers who are looking for budget-friendly options. By offering products at a super low price segment, the Chesterfield brands aim to attract a larger customer base and compete effectively in the market.
9.
What tobacco blend is Marlboro Gold, Red, Silver Blue and White Menthol?
Correct Answer
A. American blend
Explanation
Marlboro Gold, Red, Silver Blue, and White Menthol are all different variations of Marlboro cigarettes. These variations are all known for using an American blend of tobacco. American blend refers to a specific mixture of tobacco leaves that are grown and processed in the United States. This blend typically consists of a combination of Virginia, Burley, and Oriental tobaccos. Therefore, the correct answer for the tobacco blend used in Marlboro Gold, Red, Silver Blue, and White Menthol is American blend.
10.
How would you describe the taste of Marlboro Red?
Correct Answer
C. Full Flavour
Explanation
The taste of Marlboro Red can be described as full-flavored. This suggests that it has a rich and robust flavor profile, with strong and distinct tobacco notes. It is likely to have a bold and intense taste, providing a satisfying smoking experience for those who prefer a full-bodied cigarette.
11.
How would you describe the taste of Marlboro Gold?
Correct Answer
A. Smooth
Explanation
The taste of Marlboro Gold can be described as smooth. This suggests that the cigarette provides a milder and less harsh smoking experience compared to other options. It implies that the flavor is not overpowering or too strong, making it a popular choice among smokers who prefer a smoother taste.
12.
How would you describe the taste of Marlboro Silver Blue?
Correct Answer
B. Smoother
Explanation
The taste of Marlboro Silver Blue can be described as "smoother" compared to other options listed. This implies that it has a mild and less harsh flavor, making it more enjoyable for those who prefer a smoother smoking experience.
13.
How would you describe the taste of Marlboro White Menthol?
Correct Answer
D. Menthol
Explanation
The taste of Marlboro White Menthol can be described as having a menthol flavor.
14.
What tobacco blend is Marlboro Ice Blast?
Correct Answer
A. American Blend
Explanation
Marlboro Ice Blast is a tobacco blend that is classified as an American Blend. This means that it is a mixture of different types of tobacco, typically including Virginia tobacco, which is a common component of American blends. The American Blend is known for its rich and robust flavor, making it a popular choice among smokers.
15.
What year was Marlboro Ice Blast launched?
Correct Answer
C. 2013
Explanation
Marlboro Ice Blast was launched in 2013.
16.
What two elements make Marlboro Ice Blast unique?
Correct Answer(s)
B. Menthol
D. High Cooling
Explanation
Marlboro Ice Blast is unique because it contains both menthol and high cooling elements. The menthol provides a refreshing and cooling sensation, while the high cooling element intensifies the cooling effect, making it even more enjoyable for smokers. This combination sets Marlboro Ice Blast apart from other cigarettes, as it offers a unique and enhanced smoking experience with its strong menthol flavor and intense cooling sensation.
17.
What tobacco blend is Marlboro Gold Roll Your Own?
Correct Answer
A. American blend
Explanation
Marlboro Gold Roll Your Own is a tobacco blend that falls under the category of American blend. This means that it is a combination of different types of tobacco, typically including Virginia tobacco, Burley tobacco, and Oriental tobacco. American blend tobacco is known for its rich and robust flavor, making it a popular choice among smokers. Therefore, the correct answer for the tobacco blend of Marlboro Gold Roll Your Own is American blend.
18.
Approx how many cigarettes do you get from a 12.5g pouch of Marlboro Gold RYO?
Correct Answer
B. 20-30
Explanation
Based on the given information, a 12.5g pouch of Marlboro Gold RYO can provide approximately 20-30 cigarettes.