Promotion Test
Please answer all questions, you have 20 minutes to complete the test, after the 20 min time ends the test will automatically STOP! Good luck!
Questions and Answers
- 1.
Any paid form of nonpersonal presentation and promotion of ideas,goods or services by an identified sponsor
- A.
Advertising
- B.
Publicity
- C.
Sales Promotion
Correct Answer
A. AdvertisingExplanation
Advertising refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. This means that the sponsor pays for the promotion and presentation of their ideas, goods, or services through various channels such as television, radio, print media, online platforms, etc. Advertising allows companies to reach a wide audience and create awareness about their products or services. It is a key component of marketing strategies and helps in influencing consumer behavior and driving sales.Rate this question:
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- 2.
Any form of communication a business or organization uses to inform, persuade or remind people about its products.
- A.
Promotion
- B.
Selling
- C.
Distribution
Correct Answer
A. PromotionExplanation
Promotion refers to any form of communication that a business or organization uses to inform, persuade, or remind people about its products. This can include advertising, public relations, sales promotions, and personal selling. Through promotion, businesses aim to create awareness, generate interest, and ultimately drive sales of their products or services. It is an essential marketing tool that helps businesses reach their target audience and effectively communicate the value and benefits of their offerings.Rate this question:
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- 3.
This helps a business create a favorable image for itself
- A.
Product promotion
- B.
Institutional promotion
- C.
Trade promotion
Correct Answer
B. Institutional promotionExplanation
Institutional promotion helps a business create a favorable image for itself by promoting its overall brand and reputation. It focuses on enhancing the company's image, values, and credibility in the eyes of the target audience. This type of promotion aims to build trust, establish a positive perception, and differentiate the business from its competitors. It often includes activities such as advertising, public relations, corporate social responsibility initiatives, and sponsorships. By investing in institutional promotion, a business can strengthen its brand equity and gain a competitive advantage in the market.Rate this question:
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- 4.
This involves placing newsworthy information about a company,product, or person in the media.
- A.
Advertising
- B.
Publicity
- C.
Personal selling
Correct Answer
B. PublicityExplanation
Publicity involves the act of placing newsworthy information about a company, product, or person in the media. It is a form of promotion that aims to generate public interest and awareness through news stories, articles, press releases, and other media coverage. Unlike advertising, which involves paid promotions, publicity is earned and relies on the media's interest in reporting the information. Through publicity, companies and individuals can gain exposure, enhance their reputation, and reach a wider audience.Rate this question:
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- 5.
Sales promotions designed to encourage customers to buy products are called what type of promotions?
- A.
Consumer
- B.
Trade
- C.
Slotting
Correct Answer
A. ConsumerExplanation
Sales promotions designed to encourage customers to buy products are called consumer promotions. These promotions are targeted towards individual consumers and aim to incentivize them to make a purchase. Consumer promotions often include discounts, coupons, free samples, loyalty programs, and other tactics to attract and retain customers. These promotions are focused on driving consumer demand and increasing sales directly from the end-users of the product.Rate this question:
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- 6.
A cash premium paid by the mfg to a retailer to place a product on its shelves is called a
- A.
Buying allowance
- B.
Slotting allowance
- C.
Placement allowance
Correct Answer
B. Slotting allowanceExplanation
A cash premium paid by the manufacturer to a retailer to place a product on its shelves is called a slotting allowance. This is a common practice in the retail industry where manufacturers offer financial incentives to retailers in order to secure prominent shelf space for their products. By paying a slotting allowance, manufacturers can increase the visibility and availability of their products, thereby improving their chances of sales and market penetration.Rate this question:
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- 7.
Granting permission to allow other businesses to use logos and sports figure endorsments on products is called
- A.
Promotional tie-ins
- B.
Licensing
- C.
Incentives
Correct Answer
B. LicensingExplanation
Licensing refers to the act of granting permission to other businesses to use logos and sports figure endorsements on their products. This allows these businesses to utilize the popularity and recognition of these logos and endorsements to promote their own products. By licensing their intellectual property, such as logos and endorsements, businesses can generate additional revenue and expand their brand reach. It is a common practice in various industries, including sports, entertainment, and consumer goods.Rate this question:
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- 8.
Sales promotion activites spent promoting to businesses rather than to consumers is what type of promotion
- A.
Trade Promotion
- B.
Incentives
- C.
Premiums
Correct Answer
A. Trade PromotionExplanation
Trade promotion refers to promotional activities that are targeted towards businesses rather than consumers. These activities are aimed at increasing sales, building relationships with retailers or distributors, and encouraging them to promote and sell the products to end consumers. Trade promotions often involve offering incentives, discounts, or other promotional offers to businesses in order to encourage them to purchase and promote the products. Therefore, the given answer "Trade Promotion" is the correct choice as it accurately describes the type of promotion that focuses on promoting to businesses rather than consumers.Rate this question:
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- 9.
These have generally come to mean low cost items given away for free -
- A.
Premiums
- B.
Incentives
- C.
Sales devices
Correct Answer
A. PremiumsExplanation
Premiums are items that are given away for free as a promotional tool to attract customers. They are often used as a marketing strategy to encourage customers to purchase a product or service. By offering low-cost items for free, businesses can incentivize potential customers to choose their product over competitors. This can help increase sales and generate brand loyalty. Therefore, the given correct answer of "premiums" aligns with the explanation provided.Rate this question:
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- 10.
The most popular type of premiums are
- A.
Incentives
- B.
Coupons
- C.
Product samples
Correct Answer
B. CouponsExplanation
Coupons are the most popular type of premiums because they offer customers a direct discount or special deal on a product or service. They provide an incentive for customers to purchase a particular item or try out a new product. Coupons are widely used by businesses to attract and retain customers, as they provide a tangible benefit and can help increase sales. Additionally, coupons are easy to distribute through various channels such as newspapers, magazines, online platforms, and mobile apps, making them accessible to a wide range of consumers.Rate this question:
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- 11.
These are free gifts often placed in product packages,
- A.
Incentives
- B.
Factory packs
- C.
Traffic builders
Correct Answer
B. Factory packsExplanation
Factory packs are free gifts that are often placed in product packages. These packs are given by the manufacturer as a promotional strategy to incentivize customers to purchase their products. By including these free gifts, the manufacturer aims to attract more customers and increase sales. These factory packs serve as traffic builders, as they create interest and excitement among consumers, leading to higher engagement with the product and potentially generating repeat purchases.Rate this question:
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- 12.
A free trial size of a product that sent through the mail, or through retail stores
Correct Answer
product samples
sample
samples
sampel
product sampleExplanation
The correct answer is "product samples, sample, samples, sampel, product sample". This answer includes all the possible variations of the term "product sample" and its plural form "product samples", as well as a misspelling "sampel". These terms refer to a small portion or a trial size of a product that is given out for free, either through the mail or in retail stores.Rate this question:
- 13.
The combination of different types of promotion is called the
Correct Answer
promotion mix
mix
promotional mixExplanation
The correct answer is "promotion mix". This refers to the combination of various promotional tools and techniques used by a company to communicate and promote its products or services to the target market. It involves a strategic blend of advertising, personal selling, sales promotion, public relations, and direct marketing activities. By using a mix of these promotional elements, a company can effectively reach its target audience, create awareness, generate interest, and ultimately drive sales.Rate this question:
- 14.
Which one is it -Ford introduces a new product on television during the Super Bowl
- A.
Advertising
- B.
Publicity
- C.
Sales Promotion
Correct Answer
A. AdvertisingExplanation
The correct answer is Advertising because it refers to the act of promoting a product or service through various media channels, such as television. In this scenario, Ford is introducing a new product on television during the Super Bowl, which is a prime advertising opportunity due to the large viewership of the event. Advertising aims to create awareness, generate interest, and ultimately persuade consumers to purchase the product.Rate this question:
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- 15.
A Little Caesars sweepstake game with prizes provided by USAir and Hertz is called
- A.
Premium
- B.
Incentive
- C.
Promotional tie-in
Correct Answer
C. Promotional tie-inExplanation
A promotional tie-in refers to a marketing strategy where two or more companies collaborate to promote their products or services together. In this case, Little Caesars is partnering with USAir and Hertz to offer prizes in a sweepstake game. This collaboration allows all three companies to benefit from each other's customer base and reach a wider audience. By providing prizes from USAir and Hertz, Little Caesars can attract more participants to their sweepstake game, while USAir and Hertz can gain exposure and potential new customers through this promotional tie-in.Rate this question:
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- 16.
There are how may basic types of promotion?
- A.
Four
- B.
Five
- C.
Six
Correct Answer
A. FourExplanation
There are four basic types of promotion.Rate this question:
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- 17.
Advertising, publicity and sales promotion are forms of nonpersonal selling
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Advertising, publicity, and sales promotion are all forms of nonpersonal selling because they involve promoting a product or service to a large audience without direct personal interaction. Advertising involves using paid media channels to reach a wide audience and create awareness and interest in a product. Publicity involves generating media coverage and attention through news stories or other unpaid means. Sales promotion involves using incentives or discounts to encourage immediate purchases. These methods are all considered nonpersonal because they do not involve direct communication between a salesperson and a potential customer. Therefore, the statement "Advertising, publicity, and sales promotion are forms of nonpersonal selling" is true.Rate this question:
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- 18.
Advertising, is the most flexible and individualized of the promotion devices available to business
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Advertising is not the most flexible and individualized promotion device available to businesses. While advertising can be an effective tool for reaching a large audience, it is often less flexible and personalized compared to other promotional methods such as direct marketing or public relations. These other methods allow businesses to tailor their messages and target specific audiences in a more personalized way. Therefore, the statement that advertising is the most flexible and individualized promotion device is false.Rate this question:
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- 19.
Examples of different incentives include sweepstakes, contests and rebates.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The statement is true because the examples provided, such as sweepstakes, contests, and rebates, are indeed different types of incentives. Incentives are rewards or benefits given to individuals to motivate or encourage them to take a particular action. Sweepstakes, contests, and rebates are common examples of incentives used by companies to attract customers, increase sales, or promote their products or services.Rate this question:
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- 20.
There are two types of sales personnel - order taking and
- A.
Order giving
- B.
Order getting
- C.
Order stopping
Correct Answer
B. Order gettingExplanation
The correct answer is "order getting" because it is a term used to describe sales personnel who actively seek out and secure new sales orders or customers. This term implies that these sales personnel are proactive in their approach and are focused on generating new business opportunities rather than simply taking orders from existing customers.Rate this question:
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Current Version
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Mar 21, 2023Quiz Edited by
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Dec 03, 2010Quiz Created by
Jfoisy
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