1.
1. In a business letter, the Dear part, like in Dear Mr. Curry: is called the
Correct Answer
B. Salutation
Explanation
The correct answer is salutation because it refers to the greeting or opening of a business letter. In this case, "Dear Mr. Curry" is the salutation, which is a formal way of addressing the recipient of the letter. The sending address, return address, and body are other parts of a business letter, but they are not specifically referred to as the "Dear" part.
2.
2. In this ad, the advertisers wanted the viewer to use association( In Using images (like a
cartoon character or the American flag), in the hope you’ll transfer your good
feelings about the image to the product.) Here they use the cartoon character to probably want to appeal to
Correct Answer
B. Young People who like cartoons and associate cartoons with fun!
Explanation
The advertisers in this ad used a cartoon character to appeal to young people who enjoy cartoons and associate them with fun. By using the image of a cartoon character, the advertisers hope that the viewers will transfer their positive feelings about the character to the product being advertised. This strategy is commonly used to target a specific demographic and create a positive association between the product and the desired audience.
3.
3. In this ad, the words like Best Vacation ever are an example of this advertising strategy:
Other examples might be, greatest! amazing! awesome!
Correct Answer
D. Hype
Explanation
The words "Best Vacation ever" and other similar phrases like "greatest! amazing! awesome!" used in the ad are an example of the advertising strategy known as hype. Hype is a technique used to create excitement and exaggerate the positive aspects of a product or service to attract attention and generate interest among consumers. In this case, the ad is using exaggerated language to promote the vacation experience and make it sound exceptionally appealing and desirable.
4.
4. In a business letter, what comes first?
Correct Answer
B. Your address (the return address)
Explanation
In a business letter, the first thing that comes is the return address (your address). This is important because it allows the recipient to easily identify and contact the sender if needed. It is typically placed at the top of the letter and includes the sender's name, company name (if applicable), street address, city, state, and zip code.
5.
6. What 2 programs does a mail merge combine?
Correct Answer
D. Excel and Word
Explanation
A mail merge combines two programs, Excel and Word. Excel is used to store the data, such as names and addresses, in a spreadsheet format. Word is used to create a template document, such as a letter or an email, where the data from Excel will be inserted. The mail merge process allows for personalized and customized mass communication by automatically inserting the data from Excel into the template document in Word.
6.
7. When in Word, a person who wants to create a mail merge would click on _________ and then ________________.
Correct Answer
C. 3. tools, Mail Merge Manager
Explanation
In Word, to create a mail merge, a person would click on "tools" and then select "Mail Merge Manager". This option allows the user to access the necessary tools and features to perform a mail merge, such as selecting recipients, creating the main document, and merging the data. By choosing this option, the user can efficiently manage the entire mail merge process within Word.
7.
8. A person would use a mail merge to create multiple copies of the same document like letters, labels or envelopes that are personalized with data from a spreadsheet.
Correct Answer
A. True
Explanation
A mail merge is a useful tool that allows a person to create multiple copies of the same document, such as letters, labels, or envelopes, and personalize them with data from a spreadsheet. This saves time and effort as it eliminates the need to manually input the data for each copy. By merging the document with the spreadsheet, the person can easily generate personalized copies for each recipient. Therefore, the statement is true.
8.
9. This advertisement is telling people that they can get designers styles at their store. What other elements are they trying to persuade people with?
Correct Answer
A. Guilt free prices starting at 29.99
Explanation
The advertisement is trying to persuade people with the element of "guilt free prices starting at 29.99". This suggests that the store offers affordable prices for designer styles, which can be appealing to potential customers.
9.
10. 6200 Crittenden St. Philadelphia, PA 19130Dr. Amir McCloud144 Green LaneSeattle, WA 90852If this was the heading to my business letter, what is missing?
Correct Answer
B. The date
Explanation
The heading of a business letter typically includes the sender's address, the date, and the recipient's address. In this case, the sender's address is missing.
10.
This is ad, the advertiser uses photography to show you how the snow looks and feels and almost makes you feel cold. That's ______________.
Correct Answer
C. Sense Appeal
Explanation
The correct answer is Sense Appeal because the advertiser is using photography to evoke the sense of feeling cold and to create a sensory experience for the viewer. This appeals to the senses and can help to create a stronger emotional connection with the advertisement.