Advertising And Business Letters Quiz

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| By Msurbanczyk

Msurbanczyk

Community Contributor

Quizzes Created: 15 | Total Attempts: 5,873

Questions: 10 | Attempts: 91 | Updated: Nov 15, 2023

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Questions and Answers

1.

In a business letter, the Dear part, like in Dear Mr. Curry: is called the
- A.
  
  Sending address
- B.
  
  Salutation
- C.
  
  Return address
- D.
  
  Body
Correct Answer
B. Salutation

Explanation
The salutation in a business letter, such as "Dear Mr. Curry," is the part that addresses the recipient of the letter. It is the polite and formal way of greeting the person you are writing to. The sending address refers to the address from where the letter is being sent, the return address is the address where the sender wants to receive any correspondence, and the body is the main content of the letter. Therefore, the correct answer is salutation.

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1
0
2.

In this ad, the words like Best Vacation ever are an example of this advertising strategy: Other examples might be, greatest! amazing! awesome!
- A.
  
  Sales and price
- B.
  
  Humor
- C.
  
  Testimonials
- D.
  
  Hype
Correct Answer
D. Hype

Explanation
The words "Best Vacation ever" and other similar phrases like "greatest! amazing! awesome!" in the ad suggest that the advertising strategy being used is hype. Hype refers to exaggerated or extravagant claims made in advertising to create excitement and generate interest in a product or service. These words are used to create a sense of anticipation and make the vacation experience seem exceptional and extraordinary, enticing potential customers to book their vacation.

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3.

In a business letter, what comes first?
- A.
  
  Salutation
- B.
  
  Your address (the return address)
- C.
  
  Body
- D.
  
  Sending to (inside) address
Correct Answer
B. Your address (the return address)

Explanation
In a business letter, the return address is typically placed at the top of the letterhead or in the upper left-hand corner of the page. This allows the recipient to easily identify the sender of the letter. The return address is important for ensuring that any correspondence or response is sent back to the correct sender. Therefore, the return address is the first element that comes in a business letter.

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4.

What 2 programs does a mail merge combine?
- A.
  
  Excel and Numbers
- B.
  
  Excel and Safari
- C.
  
  Word and Pages
- D.
  
  Excel and Word
Correct Answer
D. Excel and Word

Explanation
A mail merge combines the functionality of Excel and Word programs. Excel is used to store the data or information that needs to be merged, and Word is used to create the document template where the data from Excel will be inserted. This allows for mass customization of documents such as letters or labels, where the content can vary based on the data in Excel.

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5.

When in Word, a person who wants to create a mail merge would click on _________ and then ________________.
- A.
  
  1. Help, Labels
- B.
  
  2. Tools, Letters
- C.
  
  3. tools, Mail Merge Manager
- D.
  
  4. Window, Mail Merge Letters
Correct Answer
C. 3. tools, Mail Merge Manager

Explanation
In Word, to create a mail merge, a person would click on "tools" and then "Mail Merge Manager". The "tools" option in Word provides various features and functions to assist with document creation and formatting. The "Mail Merge Manager" is a specific tool within the "tools" menu that guides users through the process of merging data from a data source into a Word document. This allows for the creation of personalized letters, labels, or other documents that can be sent to multiple recipients.

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6.

A person would use a mail merge to create multiple copies of the same document like letters, labels or envelopes that are personalized with data from a spreadsheet.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
A person would use a mail merge to create multiple copies of the same document, such as letters, labels, or envelopes. This process allows for personalization by incorporating data from a spreadsheet into each individual copy. By merging the document with the spreadsheet data, the person can efficiently generate numerous personalized documents without manually inputting the data for each one.

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7.

This advertisement is telling people that they can get designers styles at their store. What other elements are they trying to persuade people with?
- A.
  
  Guilt free prices starting at 29.99
- B.
  
  That they are in NYC
- C.
  
  That they have a lot of different clothes for men
- D.
  
  That they have clothes for dogs too!
Correct Answer
A. Guilt free prices starting at 29.99

Explanation
The advertisement is trying to persuade people with the element of guilt-free prices starting at 29.99. This suggests that the products offered at the store are affordable and can be purchased without feeling guilty about spending too much money.

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8.

This is ad, the advertiser uses photography and the dad's red jacket stands out to catch your eye. That's an example of ________
- A.
  
  Graphic Design
- B.
  
  Informative writing
- C.
  
  Hype
- D.
  
  Typography
Correct Answer
C. Hype

Explanation
The correct answer is "Hype." In this ad, the advertiser uses photography to grab attention, and the dad's red jacket stands out to catch the viewer's eye. This technique is often used to create hype or excitement around a product or message.

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9.

In this ad, the advertising technique where people are testifying as to how they love the product is called a:
- A.
  
  Testimonial/Endorsement
- B.
  
  Sales/Price
- C.
  
  Sense appeal
- D.
  
  A call to action
Correct Answer
A. Testimonial/Endorsement

Explanation
The correct answer is testimonial/endorsement. This advertising technique involves using real people or celebrities to give positive feedback and share their personal experiences with the product. It aims to build trust and credibility among consumers by showing that others have had a positive experience with the product.

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10.

10. 6200 Crittenden St. Philadelphia, PA 19130February 9th 2011Dr. Tajanae Baker144 Green LaneSeattle, WA 90852If this was the heading to my business letter, what is the Dr. Tajanae Baker part?
- A.
  
  My address
- B.
  
  The date
- C.
  
  The salutation
- D.
  
  The sending to address (inside address)
Correct Answer
D. The sending to address (inside address)

Explanation
The "Dr. Tajanae Baker" part in the heading of the business letter is the sending to address (inside address). This is the address where the letter is being sent to, indicating the recipient of the letter.

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Current Version
Nov 15, 2023

Quiz Edited by
ProProfs Editorial Team
Feb 09, 2011

Quiz Created by
Msurbanczyk

Advertising And Business Letters Quiz

In a business letter, the Dear part, like in Dear Mr. Curry: is called the

In this ad, the words like Best Vacation ever are an example of this advertising strategy: Other examples might be, greatest! amazing! awesome!

In a business letter, what comes first?

What 2 programs does a mail merge combine?

When in Word, a person who wants to create a mail merge would click on _________ and then ________________.

A person would use a mail merge to create multiple copies of the same document like letters, labels or envelopes that are personalized with data from a spreadsheet.

This advertisement is telling people that they can get designers styles at their store. What other elements are they trying to persuade people with?

This is ad, the advertiser uses photography and the dad's red jacket stands out to catch your eye. That's an example of ________

In this ad, the advertising technique where people are testifying as to how they love the product is called a:

10. 6200 Crittenden St. Philadelphia, PA 19130February 9th 2011Dr. Tajanae Baker144 Green LaneSeattle, WA 90852If this was the heading to my business letter, what is the Dr. Tajanae Baker part?

When in Word, a person who wants to create a mail merge would click on _ and then ________.